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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis EKSYA: Jurnal Ekonomi Syariah Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Dinamika Islamic Economics and Finance Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Student Research Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Kajian Dan Penalaran Ilmu Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ilmiah Ekonomi dan Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ebisnis Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Ekonomi Syariah dan Akuntansi International Journal of Business and Quality Research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Anzu Elvia Zahara
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Promosi, Lokasi, dan Harga terhadap Keputusan Pembelian Rumah Subsidi di PT Arza Putra Wahid Persada Lili Dewi Sabrina; Anzu Elvia Zahara
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.6695

Abstract

The decision to purchase subsidized housing in Indonesia, particularly at PT. Arza Putra Wahid Persada in the Jambi region, is influenced by various external factors such as promotion, location, and price. This study aims to examine the extent to which these three variables affect consumer decisions in selecting subsidized homes. A quantitative approach with a descriptive-verificative design was used. The sample consisted of 97 respondents selected through purposive sampling, targeting lower-middle-income individuals who had accessed information or conducted transactions with the developer. Data collection techniques included Likert-scale questionnaires, semi-structured interviews, observation, and literature review. The data were analyzed using validity and reliability tests, multiple linear regression, partial t-tests, and the coefficient of determination with SPSS version 25. The results show that promotion, location, and price have a positive and significant influence, both simultaneously and partially on purchasing decisions. Promotion shapes perceived value and stimulates buying interest; location is crucial in terms of comfort, accessibility, and proximity to public facilities; while price remains a primary consideration related to purchasing power and perceptions of housing quality. The study concludes that the synergy between promotion, location, and price forms a key strategy in influencing consumer decisions in the subsidized housing segment. These findings provide a valuable foundation for developers and policymakers in designing more targeted marketing approaches. Future research is recommended to explore additional variables and apply mixed or longitudinal methods to gain a more comprehensive understanding.
Analisis Peran Koperasi Unit Desa (KUD) Lubuk Intan Dalam Membantu Pengelolaan Penjualan Kelapa Sawit Petani Pemilik Lahan Di Desa Peninjauan Kabupaten Batanghari Bunga Puji Astuti; Anzu Elvia Zahara; Khusnul Istiqomah
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.823

Abstract

This study examines the role of the Lubuk Intan Village Unit Cooperative (KUD) in assisting in managing oil palm sales for smallholder farmers in Peninjau Village, Batanghari Regency. The background of this study is based on the suboptimal distribution of economic benefits to farmers, despite increasing sales through the cooperative. This situation indicates the need to strengthen the role of cooperatives in the harvest marketing system. This study used a qualitative approach with descriptive methods. Thirteen informants were interviewed: three administrators and ten members of the Lubuk Intan KUD in Peninjau Village, Batanghari Regency. The results indicate that the Lubuk Intan KUD plays a role in facilitating collective sales, providing price information, and creating certainty and transparency in the weighing and recording of harvests. This role has been able to improve marketing efficiency and member trust. However, its implementation still faces obstacles such as limited human resources, limited operational capital, and inadequate member participation.
Co-Authors Addiarrahman Agustian Rosa Fajri Ahmad Muhzazin Ahsan Putra Hafidz Alim Erdiansah Alliful Bastomi Amelia Putri Zalika Arsa Arsa Arsa Asrial As’ad Isma Bella Hermanika Putri Bunga Puji Astuti Devi Rahmawati Dwi Lestari Dwi Nurul Fatwa Eka Restu Fitri Elvi Khairani Sofyan Frissia Friszki Melati G.W.I Awal Habibah Hanifa Al Izati Hanifah Anisya Yualita Hatta Hatta Havifa Havifa Jevi Saputra Khusnul Istiqomah Laily Ifazah Lili Dewi Sabrina M. Ali Muhamad Subhan Muhammad Avisena Mosani Muhammad Ismail Muhammad Novaldi MUHAMMAD SUBHAN Muthmainnah Muthmainnah Naufal Afif Putra Nisa Gistia Ningsih Nisya Adella Jaya Novi Mubyarto Nur Ihsan Nurfitri Martaliah Nurul Ma’rifah Engget Oni Novela Puteri Anggi Lubis PUTRI OKTAVIANI Rambe Roisuddin Ery Rizky Maharani Rohama Ubainahum Roy Hambali Saijun Saijun Sarita Isniarti Simah Anjali Sissah Sissah Sri Rahma Suci Ramadani Harahap Sulhi Sumarni Sumarni Tiara Damayanti Tri Nabila Usdeldi, Usdeldi Utami Ria Rahayu Victor Diwantara Whilma Lindary yanda_febriansyah YANDA Zul Febri