Article Per Year (5 Year)
p-Index From 2021 - 2026
3.965
P-Index
This Author published in this journals
All Journal Akmenika : Jurnal Akuntansi dan Manajemen Jurnal Promosi Pendidikan Ekonomi Jurnal Manajemen CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Revenue: Jurnal Manajemen Bisnis Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Fokus Manajemen Bisnis Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pusat Akses Kajian Manajemen UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat JAKBS Joong-Ki Science and Technology: Jurnal Pengabdian Masyarakat Holistik Analisis Nexus Asian Journal of Social and Humanities PENG: Jurnal Ekonomi dan Manajemen COUNT: Journal of Accounting, Business and Management Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat JIMEK
Adhi Prakosa
Universitas PGRI Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Perilaku Konsumen di Era Disrupsi: Peran Interaksi Parasosial terhadap Niat Beli Produk Kolaborasi Dewi Kusuma Astuti; Adhi Prakosa; Arista Natia Afriany
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9158

Abstract

This study aims to examine the factors that influence the intention to purchase local brand shoes, using the Stimulus Organism Response (SOR) framework. The main focus of this study is to examine the influence of parasocial interaction, brand credibility, celebrity congruence, and brand image on the purchasing intentions of Generation Z in DIY. The method used is quantitative research involving 184 respondents, using purposive sampling and data collection using questionnaires. Data analysis was performed using Structural Equation Model (SEM) – Partial Least Square (PLS). The results show that parasocial interaction has a positive but insignificant effect on brand image. Conversely, parasocial interaction has a positive and significant effect on purchase intention. Brand image cannot mediate the relationship between parasocial interaction and purchase intention. Brand credibility has a positive and significant effect on brand image but a negative and insignificant effect on purchase intention. Brand image acts as a significant mediator in the relationship between brand credibility and purchase intention. In addition, celebrity congruence also shows a positive and significant effect on brand image and purchase intention, with brand image functioning as a significant mediator in this relationship. This study provides important insights for the marketing strategies of local shoe brands that use influencer promotion.
Co-Authors Agung Nurrohman Ahsan Sumantika Ahsan Sumantika Anindita Imam Basri Arif Sudaryana Arista Natia Afriany Arrafi, Fitri Lutfi Azis, Nensi Dewi Kusuma Astuti Egi Zonitra Erni Suwarni Fajri, Akromul Farhan, Fikri Fauzan Krisna Hadi Fitri Susilowati Galih Wisnu Broto Galuh Mira Saktiana Ghifar Zalzalah, Guruh Guruh Ghifar Zalzalah Lazarus, Livia Laurenza Mandasari, Aqila Mukaromatud Daroini Nurcahyaningrum, Syarifa Nurjanah Pangesti, Nandya Dian Prayogi, Dicki Putri, Dwi Oktaviana Putri, Joselyn Hera Ramadan, Wachid Rahmad Rika Kurniasari Rizqina, Nabila Alfi Rukmanah, Yuyun Herdianti Saktiana, Galuh Mira Septi Yawan, Andika Shalihah, Tamimah Nur Sudaryana, Arif Tantri Wardani Wahdiniatma, Ukek Dwi Wintaka, Dimas Jati Wulandari, Azhari Putri Yusran, Muhamad Yusril Zalzalah, Guruh Ghifar Zulanda Pratiwi Zuliatun, Syafa