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Verawati, Dian Marlina
Fakultas Ekonomi, Universitas Tidar
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Journal : JURNAL DESTINASI PARIWISATA

 1 
Strategi Pengembangan Pariwisata di Wisata BALKONDES Ngadiharjo di Kawasan Borobudur Kabupaten Magelang Rian Destiningsih; Andhatu Achsa; Dian Marlina Verawati
JURNAL DESTINASI PARIWISATA Vol 8 No 2 (2020): VOL 8, NO 2 (2020): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2020.v08.i02.p21

Abstract

Magelang has so many tours, nice and very interesting to visit. Balai Ekonomi Desa which is often abbreviated as Balkondes, is a tour that is only found in Magelang. Several tours feature Balkondes, but the destinations carried are different from Balkondes. Balkondes is the embodiment of the village community in developing the economic potential of the village, while the number of Balkondes in Magelang Regency is around 20 Balkondes. One of them, Balkondes Ngadiharjo is one of Balkondes that is unique and still frequently visited by tourists often as tourists. The purpose of this research is provide an overview to identify tourism development strategy in Balkondes Ngadiharjo. The method of the study used descriptive qualitative, Strengths-Weaknesses-Opportunities-Threats (SWOT) and the survey was undertaken on 57 respondents. The results showed that alternative development strategies for Balkondes Ngadiharjo include optimization of promotions, internet access, suitable facilities gave the wide location, environment-based tourism, outdoor events and the tendency to travel in eco-based niche tourism, Borobudur Temple tourists to visit Balkondes Ngadiharjo, increasing creativity Balkondes Ngadiharjo's innovation and uniqueness to maintain competition for the number of visitors between Balkondes and other tours, increase management professionalism, playgrounds, public facilities and innovation and creativity to maintain competition between Balkondes and other tourist objects so that the level of tourist visits is high and can give a positive impression that is memorable for visitors and have an impact on the high profitability of tourist objects. Keyword: balkondes, tourism, strategy, swot
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Adiesta Maarij, Hafidz Adnin Ahmad Shobirin Ahmad Shobirin Amanda Yola Puspitasari Amanda Yola Puspitasari Andhatu Achsa Ariska, Temi Arrosadi, Arina Hidayat Arsyadani Rusda Asti Purwanti Astiti, Sonia Okky Atina Hasanatain Axel Giovanni Bayu Setyadi, Bayu Budi Hartono Budi Rahardjo Chalidatuzia Aurelika Destiningsih, Rian Dinar Melani Hutajulu Dinda Putri Murtiningtyas Elvina Yulindra Hazanah Erawati, Novi Fadilah, Ihwan Fakhrurozi, Ahmad Khusein Hanung Eka Atmaja Ikhwan, Khairul Indah Lusiana Indi Djastuti Indi Djastuti Jalunggono, Gentur Khairul Ikhwan Krisma Adistia Nadia Ismi Chanifah Novi Sintya Dewi Novitaningtyas, Ivo Nur Amalia Hidayah Nur, Sofyan Ashari Nurul Jannah Pardongan Sihombing Pardongan Sihombing Paska, Yesica Apriliana Prahesta Tri Hardono Puspitasari, Amanda Yola Putri, Salsabila Alfi Luthfia Rachman Aditya Rahmanda, Nabila Restu Restu Fahrunnisa Revanza Harviananda Hutama Ridho, Rizky Ryan Dwi Pratama Salsabila Alfi Luthfia Putri Santri, Salfia Putri Dewina Saputro, Rimas Cahyo Sekar Putri Denisa Septiani, Yustirania Sholeh Nur Rohmat Siti Dwi Asiyah Sofyan Ashari Nur Sudati Nur Arifah Sudati Nur Sarfiah Suharnomo Suharnomo Suharnomo, S Suwono, Priyo Tisa Ayu Septiani Tri Yulianingsih Tsalis Baiti Nur Andayani Wahidah, Naela Lailatul Widayanti, Ipuk Widayanti, Ipuk Wildan Yudhanto Yenny Reiza Fitriana Yustirania Septiani