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All Journal MALIA JURNAL MANAJEMEN BISNIS Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE EKONOMIKA45 Balanca : Jurnal Ekonomi dan Bisnis Islam Gemilang: Jurnal Manajemen dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Amkop Management Accounting Review (AMAR) Manajemen Kreatif Jurnal Jurnal Riset Akuntansi Jurnal Riset Ekonomi dan Akuntansi Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah International Journal of Economics and Management Research Jurnal Akuntan Publik
Aqwa Naser Daulay
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analysis of Marketing Strategies in Increasing Sales on Zeribowl Dessert Kitchen Asia Branch Mega Mas Field Muharmansyah R Maulana, ahmad; Annio Indah Lestari Nasution; Aqwa Naser Daulay
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2468

Abstract

This research aims to determine marketing strategies that can be implemented to improve marketing performance at Zeribowl Dessert using the SWOT analysis method. This research method uses a qualitative method with a descriptive approach with data collection methods through documentation studies, observations, interviews and questionnaires obtained from 30 customers and 4 Zeribowl Dessert staff. The research results show that the Strength and Opportunities (SO) value is 3.23. Then the Weakness and Threats (WT) value is 3.6. Thus the researcher concludes that an aggressive strategy can be carried out by maximizing strength by taking advantage of Zeribowl's opportunities to gain profits through marketing strategies that can be implemented by Zeribowl Dessert, including; market development and market penetration, product development, market target and market positioning.
Impact of Macroeconomic Variables on The Share Price of Mining Company Noted In The Islamic Jaccarta Index Three Handayani Nabila Pratiwi; Ahmad Syakir; Aqwa Naser Daulay
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2642

Abstract

The aim of this study is to assess the impact of GDP, currency exchange rates, and inflation rates, both separately and jointly, on the stock price of the mining companies included in the Jakarta Islamic Index in 2017 to 2022. The panel data analysis used in this study is a study approach, and uses E-Views 12. Estimate findings show that the stock price of the companies included in the Jakarta Islamic Index is significantly influenced by the exchange rate. The price of the index's mining business stocks was significantly affected by the rise in the dollar exchange rate. However, under certain circumstances, the rate of inflation studied is within a stable range, that is, below 10% per year, so the inflation rate is relatively ineffective. Although there is progress in real-sector investment, the limited influence of GDP may be due to the slow rise in investment in capital markets. As a result, the influence of GDP variables on the stock price of mining companies is only small.
The Influence of Product Innovation and Service Innovation on the Saving Interest of the Millennial Generation at Bank Syariah Indonesia KCP Cemara Asri Dea Amanda Putri; Aqwa Naser Daulay; Nur Ahmadi Bi Rahmani
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2804

Abstract

This study analyzes the effect of product innovation and service innovation on the saving interest of the millennial generation at Bank Syariah Indonesia KCP Cemara Asri, Medan. The scope of the study focuses on millennial customers who are the primary target of Islamic banking services. This is a quantitative research using an associative approach. Primary data were collected through questionnaires distributed to 100 respondents using purposive sampling technique. The research instruments were tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version 21. The results showed that partially, product innovation had a significant effect on saving interest, as did service innovation, which positively contributes to increasing customer interest. The coefficient of determination (R²) value of 71.9% indicates that product and service innovation variables simultaneously explain the variability in saving interest. The conclusion of this study is that innovative strategies implemented by Islamic banks, both in terms of product development and digital service enhancement, significantly influence millennials' saving interest. These findings imply that Islamic banks need to continuously strengthen innovation elements to maintain and improve millennial customer loyalty in today’s digital era.
Pengaruh Akuntabilitas dan Fairness Terhadap Kinerja Keuangan PT. L-Hijrah Tour & Travel Medan Manna Wassalwa; Fauzi Arif Lubis; Aqwa Naser Daulay
Jurnal Akuntan Publik Vol. 1 No. 4 (2023): Desember : Jurnal Akuntan Publik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i4.1495

Abstract

This research aims to analyze the influence of accountability and fairness on the financial performance of PT. L-Hijrah Tour & Travel Medan. This research uses primary data by distributing questionnaires as a research source and secondary data in the form of financial reports of PT. L-Hijrah Tour & Travel Medan from 2018-2022. The respondents in this research were employees of PT. L-Hijrah Tour & Travel Medan with 30 responses. The sampling method used in this research is saturated sampling, while the data analysis method is carried out using the multiple linear regression method supported by the SPSS version 22 program. The results of this research show that accountability has a smaller and significant effect, 0.05 (0.002 < 0.05), meaning that in this study Ho was rejected and Ha was accepted. Accountability influences the financial performance of PT. L-Hijrah Tour & Travel Medan.
Pengaruh Promosi Digital, Potensi Keuntungan, dan Risiko terhadap Keputusan Usaha Hampers: Studi Kasus Pengusaha Hampers Kota Medan Putri Elda Sari; Muhammad Lathief Ilhamy Nasution; Aqwa Naser Daulay
Jurnal Riset Akuntansi Vol. 4 No. 1 (2026): Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i1.4488

Abstract

This study aims to analyze the influence of digital promotion, profit potential, and business risk on hamper business decisions in Medan City. In this study, a quantitative approach was used along with a survey. Hamper entrepreneurs in Medan City who have been operating for at least one year were the subjects of this study. The sampling technique applied purposive sampling with a total of 90 respondents. SmartPLS 4.0 software was used to analyze the data collected through questionnaires and processed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results showed that digital promotion, profit potential, and business risk each had a positive and significant influence on hamper business decisions in Medan City. In addition, all three variables also influenced business decisions with an R-Square value of 0.585, indicating that the research model could explain 58.5% of the variation in business decisions. These findings indicate that hamper business decisions are influenced by the effectiveness of digital promotion strategies, consideration of profit potential, and an understanding of the business risks faced by entrepreneurs. The results of this study are expected to help hamper entrepreneurs make better and more sustainable business decisions.
Pengaruh Program MBG, Kesadaran Gizi, dan Kondisi Ekonomi terhadap Pola Konsumsi Masyarakat di Desa Sei Rotan M. Fadhil Royhan Nasution; Isnaini Harahap; Aqwa Naser Daulay
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2026): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v4i2.3238

Abstract

This research investigates how the Free Nutritious Meal (MBG) Program, nutritional literacy, and economic background collectively impact household consumption habits in Sei Rotan Village. Utilizing an associative quantitative framework, the study sampled 100 residents from a total population of 25,619, selected via simple random sampling using Slovin's formula at a 10% error margin. Data were processed using SPSS to run validity, reliability, classical assumption, and multiple linear regression tests, alongside hypothesis testing (t-test and F-test) and coefficient of determination analysis. All survey items were declared valid (r_{\text{calculated}} > r_{\text{table}}\ 0.1966) and highly reliable, with Cronbach’s Alpha values of 0.891, 0.847, 0.823, and 0.876, respectively. The derived linear regression equation was Y = 6.214 + 0.532X_1 + 0.418X_2 + 0.287X_3. Results from the t-test confirmed that the MBG initiative (t = 3.264; Sig. = 0.002), nutritional knowledge (t = 2.965; Sig. = 0.004), and financial standing (t = 2.242; Sig. = 0.027) each significantly and positively influence local consumption behaviors. Furthermore, the F-test yielded a value of 27.864 (Sig. = 0.000 < 0.05). The coefficient of determination (R^2) reached 0.465, proving that 46.5% of the variance in consumption patterns stems from these three predictors, whereas the remaining 53.5% is shaped by extraneous variables outside this analytical model.
Pengaruh Promo Media Sosial, Adopsi Kultural, dan Label Halal terhadap Pembelian Makanan Oriental : Studi Kasus Mahasiswa Gen Z FEBI UINSU Yuni Andriani Ritonga; Rahmi Syahriza; Aqwa Naser Daulay
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2026): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v4i2.3262

Abstract

This empirical research examines how social media marketing, cultural adoption, and halal certification impact the purchasing choices of oriental cuisine among Generation Z students at FEBI UINSU. Employing a quantitative associative research design, primary data were gathered via digital questionnaires from 120 active students (cohorts 2022–2025) selected through purposive sampling based on their experience purchasing or consuming oriental food. The dataset was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, encompassing both outer measurement and inner structural model evaluations. All constructs successfully met the thresholds for convergent validity, discriminant validity, and composite reliability. The coefficient of determination (R^2) reached 0.424, demonstrating that the three independent constructs explain 42.4% of the variance in purchase decisions. Hypothesis testing reveals that social media marketing and halal certification exert a positive and significant effect on purchase decisions, while cultural adoption stands out as the most dominant positive factor. These insights confirm that Generation Z’s consumption of oriental dishes is driven by a combination of digital exposure, receptivity to global cultural elements, and certainty regarding product halal status. Practically, oriental culinary business operators are advised to align targeted digital promotion, distinct cultural positioning, and transparent halal certification to foster sustainable market growth.
Analisis Strategi Manajemen Klaim dalam Menekan Resiko Fraud di PT. Asuransi Panin Dai-Ichi Life Elyana Syakira; Aqwa Naser Daulay; Budi Harianto
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2026): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v4i2.3372

Abstract

Insurance fraud is a latent threat that can disrupt the financial stability of life insurance companies. PT Panin Dai-Ichi Life Medan Branch faces significant challenges in safeguarding against illegitimate claims driven by criminal intent. This study aims to analyze the effectiveness of claim management strategies in mitigating fraud risks in Medan. This study employs a qualitative descriptive case study method. Data gathered through in-depth interviews and documentation were analyzed using a SWOT matrix (IFAS/EFAS) based on Fraud Risk Assessment. The analysis revealed a net IFAS score of +0.48 and an EFAS score of +0.71, positioning the company in Quadrant I (Aggressive Strategy). The primary strength lies in the multi-layered clinical verification by the internal Casemix medical team and strict adherence to prompt payment SOPs. However, challenges persist regarding digital document manipulation and dispute risks due to agent mis-selling. The S-O (Strengths-Opportunities) Strategy is highly recommended, focusing on integrating the claim system with partner hospitals' e-medical records, utilizing AI for anomaly detection, and reinforcing anti-fraud compliance under OJK regulations and Law No. 4 of 2023 on PPSK.
Co-Authors Afsari, Fidiya Ahmad Syakir Aramita Aramita Arifin Fauzi Lubis Audri Fadillah Saputri Budi Harianto Catur Hayati Wulandari Daffa Roghib Daffa Ulhaq Dea Amanda Putri Dharma, Budi Dila Wandasari Dini Rahmayani Elyana Syakira Fira Nafisah Isnaini Harahap Laiyinna Misqha Efendi M. Fadhil Royhan Nasution Maidalena Manna Wassalwa Muhammad Arif Muhammad Lathief Ilhamy Nasution Muhammad Syahbudi Muhammad Yafizham Muhammad Yuda Hendrawan Muharmansyah R Maulana, ahmad Nasution, Annio Indah Lestari NUR AHMADI BI RAHMANI Nurbaiti Nurdini Nurul Jannah Padilla Hawanda Putri Elda Sari Rahmi Syahriza Raudhatul Jannah Saparuddin Saparuddin Saparuddin Siregar Septrita Sutriyani Siska Permata Sari Harahap SRI WULANDARI Syahri Ramadhan Tambunan, Sagdiyah Fitri Andani Three Handayani Nabila Pratiwi Tri Inda Fadhila Rahma Waizul Qarni Wiyani, Sri Yuni Andriani Ritonga Yusrizal