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All Journal MALIA JURNAL MANAJEMEN BISNIS Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE EKONOMIKA45 Balanca : Jurnal Ekonomi dan Bisnis Islam Gemilang: Jurnal Manajemen dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Amkop Management Accounting Review (AMAR) Manajemen Kreatif Jurnal Jurnal Riset Ekonomi dan Akuntansi Jurnal Akuntan Publik Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics and Management Research
Aqwa Naser Daulay
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Influence of Financial Literacy and Promotion on Public Interest in Using Syariah Bank Savings Products : Case Study of Labuhan Deli District Community Aramita Aramita; Nurul Jannah; Aqwa Naser Daulay
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.308

Abstract

This study aims to determine the influence of financial literacy and promotion on public interest in using Islamic bank savings products in Labuhan Deli District. A quantitative method was used with multiple linear regression analysis, involving a population of 67,806. The sample was selected using purposive sampling, with a total of 100 respondents. This study utilized SPSS version 18, and data were collected through questionnaires. The results showed that promotion has a positive and significant influence on public interest in saving at Islamic banks. Conversely, financial literacy does not have a significant effect on public interest. Although both variables contribute to increasing public interest, promotion plays a more dominant role than financial literacy. Therefore, this study recommends that Islamic banking institutions enhance innovative promotional strategies and strengthen financial literacy education programs to improve public understanding and interest in Islamic savings products.
Analysis of Marketing Strategies in Increasing Sales on Zeribowl Dessert Kitchen Asia Branch Mega Mas Field Muharmansyah R Maulana, ahmad; Annio Indah Lestari Nasution; Aqwa Naser Daulay
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2468

Abstract

This research aims to determine marketing strategies that can be implemented to improve marketing performance at Zeribowl Dessert using the SWOT analysis method. This research method uses a qualitative method with a descriptive approach with data collection methods through documentation studies, observations, interviews and questionnaires obtained from 30 customers and 4 Zeribowl Dessert staff. The research results show that the Strength and Opportunities (SO) value is 3.23. Then the Weakness and Threats (WT) value is 3.6. Thus the researcher concludes that an aggressive strategy can be carried out by maximizing strength by taking advantage of Zeribowl's opportunities to gain profits through marketing strategies that can be implemented by Zeribowl Dessert, including; market development and market penetration, product development, market target and market positioning.
Impact of Macroeconomic Variables on The Share Price of Mining Company Noted In The Islamic Jaccarta Index Three Handayani Nabila Pratiwi; Ahmad Syakir; Aqwa Naser Daulay
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2642

Abstract

The aim of this study is to assess the impact of GDP, currency exchange rates, and inflation rates, both separately and jointly, on the stock price of the mining companies included in the Jakarta Islamic Index in 2017 to 2022. The panel data analysis used in this study is a study approach, and uses E-Views 12. Estimate findings show that the stock price of the companies included in the Jakarta Islamic Index is significantly influenced by the exchange rate. The price of the index's mining business stocks was significantly affected by the rise in the dollar exchange rate. However, under certain circumstances, the rate of inflation studied is within a stable range, that is, below 10% per year, so the inflation rate is relatively ineffective. Although there is progress in real-sector investment, the limited influence of GDP may be due to the slow rise in investment in capital markets. As a result, the influence of GDP variables on the stock price of mining companies is only small.
The Influence of Product Innovation and Service Innovation on the Saving Interest of the Millennial Generation at Bank Syariah Indonesia KCP Cemara Asri Dea Amanda Putri; Aqwa Naser Daulay; Nur Ahmadi Bi Rahmani
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2804

Abstract

This study analyzes the effect of product innovation and service innovation on the saving interest of the millennial generation at Bank Syariah Indonesia KCP Cemara Asri, Medan. The scope of the study focuses on millennial customers who are the primary target of Islamic banking services. This is a quantitative research using an associative approach. Primary data were collected through questionnaires distributed to 100 respondents using purposive sampling technique. The research instruments were tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version 21. The results showed that partially, product innovation had a significant effect on saving interest, as did service innovation, which positively contributes to increasing customer interest. The coefficient of determination (R²) value of 71.9% indicates that product and service innovation variables simultaneously explain the variability in saving interest. The conclusion of this study is that innovative strategies implemented by Islamic banks, both in terms of product development and digital service enhancement, significantly influence millennials' saving interest. These findings imply that Islamic banks need to continuously strengthen innovation elements to maintain and improve millennial customer loyalty in today’s digital era.
Peran Kuliah Kerja Nyata pada Pelatihan Pembuatan Sabun Cuci Piring untuk Meningkatkan Keterampilan dan Nilai Ekonomi di Desa Beganding Kec Simpang Empat: Pengabdian Asrika Winana Farida Ayu; Bahzatun Nur Harahap; Rizka Asrina; Tegar Achmad Fariq; Aqwa Naser Daulay
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4236

Abstract

The training for making dish soap in Beganding Village, Simpang Empat District, was carried out as a form of community empowerment through practical skills that are easy to apply. This research uses a descriptive method by collecting data from observations, interviews, and documentation of activities. The training process was conducted directly so that participants could understand each stage, from selecting materials, mixing, to packaging the products. The results of the activity show an increase in residents' skills in independently producing soap and the emergence of small business opportunities that can support family economy. In addition to providing economic benefits, this activity also encourages the community's self-confidence to utilize new skills as capital to improve welfare. Thus, this training provides dual benefits, namely the increase in community capacity while also paving the way for the development of an economy based on daily needs.
Co-Authors Afsari, Fidiya Ahmad Syakir Aramita Aramita Arifin Fauzi Lubis Asrika Winana Farida Ayu Audri Fadillah Saputri Bahzatun Nur Harahap Budi Harianto Catur Hayati Wulandari Daffa Roghib Daffa Ulhaq Dea Amanda Putri Dharma, Budi Dila Wandasari Dini Rahmayani Fira Nafisah Jannah, Nurul Laiyinna Misqha Efendi Maidalena Manna Wassalwa Muhammad Arif Muhammad Syahbudi Muhammad Yafizham Muhammad Yuda Hendrawan Muharmansyah R Maulana, ahmad Nasution, Annio Indah Lestari NUR AHMADI BI RAHMANI Nurbaiti Nurdini Padilla Hawanda Raudhatul Jannah Rizka Asrina Saparuddin Saparuddin Saparuddin Siregar Septrita Sutriyani Siska Permata Sari Harahap SRI WULANDARI Syahri Ramadhan Tambunan, Sagdiyah Fitri Andani Tegar Achmad Fariq Three Handayani Nabila Pratiwi Tri Inda Fadhila Rahma Waizul Qarni Wiyani, Sri Yusrizal