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All Journal LITERASI: Jurnal Ilmu-Ilmu Humaniora Jurnal Ilmu Komunikasi Journal of Urban Society´s Arts Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Aspirasi : Jurnal Masalah-masalah Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Indonesian Society Empowerment Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer MEDIAKOM : Jurnal Ilmu Komunikasi Journal of Feminism and Gender Studies (JFGS) Proceeding of International Conference on Social Science and Humanity
Romdhi Fatkhur Rozi
Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Negotiating Cultural Identity, Hybridization, and Power Dynamics: A Study of Indian Song Cover Videos by Indonesian Singers Rozi, Romdhi Fatkhur; Longani, Kirti Dang
Journal of Feminism and Gender Studies Vol. 6 No. 1 (2026): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v6i1.53705

Abstract

This study examines the phenomenon of Indian song cover videos produced by Indonesian women on the YouTube platform. It employs a qualitative approach using content analysis of popular cover videos and in-depth interviews with several cover singers as research subjects. The aim is to explore how this performance practice becomes an arena for the negotiation of cultural identity, hybridization, and power dynamics in the era of globalization. By utilizing the theoretical frameworks of hybridization by scholars like Homi Bhabha, Canclini and Pieterse also power-knowledge by Michel Foucault, this research finds the efforts of cover singers to adopt elements of Indian culture, such as singing style, choreography, costumes, and cinematography. The findings indicate that the mimicry practice performed by the cover singers is never entirely perfect. This process instead creates a space for hybridization where Indian and Indonesian cultural elements interact, resulting in a unique form of cultural expression. Furthermore, a Foucauldian analysis reveals that this phenomenon is not merely an act of appreciation but a manifestation of cultural power dynamics that operate subtly. This power works through aesthetic and performance norms disseminated by the popularity of Bollywood, which are then voluntarily self-disciplined and reproduced by the cover singers. Thus, this study argues that Indian song cover videos serve as evidence of how modern cultural identity is formed through a complex interaction of imitation, adaptation, and negotiation.
Co-Authors Annisa Nurseptianditha Budi Irawanto Budi Irawanto Dwi Haryanto Fajar Aji Fajar Aji Hartanto, Denny Antyo Irfan Wahyudi Kenneth Tze Wui, Lee L Dyah Purwita, Wardani Longani, Kirti Dang Muchamad Wajihuddin Muhammad Fil Ardhi Satriandra Muhammad Zamroni Ningrum, Rara Mustika Rachmah Ida Ramdhan, Gracia Nuzula Renta Vulkanita Hasan Rinaldo, Afrizal Sariati Koyimah Sri Endah Kinasih Syafrizal Setia Budi Wajihuddin, Wajihuddin