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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat AdBispreneur SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Ilmu Manajemen dan Akuntansi Terapan JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi West Science Business and Management
Raden Marsha Aulia Hakim
Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, UNPAD
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : JURNAL LENTERA BISNIS

 1 
IMPLEMENTASI PEMASARAN MEDIA SOSIAL INSTAGRAM @GYUGYUGANK DALAM MENINGKATKAN KESADARAN MEREK Azalia Nediva Kuntjoro; Elfira Annisa Sastra; Sam'un Jaja Raharja; Lina Auliana; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.999

Abstract

The purpose of conducting this research is to examine the social media marketing of Instagram @gyugyugank in enhancing brand awareness. The research is conducted using a qualitative method and analyzed using a descriptive method, with data sources from direct interviews with Gyu Gyu Gank employees and consumers as followers of the @gyugyugank Instagram account, along with literature studies. The results of this research indicate that Gyu Gyu Gank pays close attention to social media marketing strategies that impact brand awareness improvement. Gyu Gyu Gank employs various strategies to manage the Instagram social media account to enhance brand awareness, which includes levels of unawareness of the brand, brand recognition, brand recall, and brand top-of-mind. Keywords: Social Media Marketing, Instagram, Brand Awareness
PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Tekun Jatinangor) Fauziah Husna; Erna Maulina; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1095

Abstract

This research aims to observe the influence of brand image and sales promotion on purchasing decisions at Tekun Jatinangor outlets. The method used is quantitative with a survey method. By distributing research questionnaires using Google Form, data was obtained using a Likert scale which was processed and tested using SPSS 25. The population is people who have made Tekun purchases in Jatinangor so the population size is unknown. Samples were taken using non-probability sampling, namely purposive sampling. Due to the uncertain population size, the sample size was calculated using the Cochran formula to obtain 100 respondents. From the results of research and hypothesis testing, it can be obtained that brand image and sales promotion have a positive effect on purchasing decisions with a sig. 0,000. Sales promotion has a positive effect on purchasing decisions with a sig value. 0.010. Brand image and sales promotion have a positive effect on purchasing decisions with a significance value of 0.000. The results of this research show that the R square coefficient value is 54.9%. Key words: Brand image, Sales promotion, Purchase Decisions
PENERAPAN ENTREPRENEURIAL MARKETING DALAM MENINGKATKAN PENJUALAN (STUDI PADA BISNIS MEGAWARNI.ORI) Ayesha Anzani Putri Dinanti Gunawan; Margo Purnomo; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1119

Abstract

Megawarni.ori is one of the online-based businesses engaged in the Muslim fashion industry. This research aims to obtain information and a more concrete picture of the application of Entrepreneurial Marketing in increasing sales conducted by Megawarni.ori. The method used in this research is qualitative with a descriptive research type to describe in detail how the application of Entrepreneurial Marketing dimensions, which consists of proactiveness, opportunity focus, customer intensity, innovativeness, risk management, resource leveraging, and value creation is carried out. The data collection techniques were conducted through interviews with six informants and documentation studies. The results of this study indicate that the application of Entrepreneurial Marketing carried out by Megawarni.ori is quite effective, by applying the seven dimensions of Entrepreneurial Marketing Megawarni.ori can survive in a dynamic business environment and support its efforts in increasing sales.
ANALISIS PERAMALAN PERMINTAAN BENSIN PERTAMAX MENGGUNAKAN METODE TIME-SERIES FORECAST PADA PT. ZINDAN UTAMA JAYA PADA TAHUN 2024 Muhammad Zindan Taufikurrahman; Ria Arifianti; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1214

Abstract

Gas Station PT. Zindan Utama Jaya is a company engaged in the marketing of fuel and gas located in Cirebon City. This study aims to enable the company to see the prediction of the amount of fuel demand in the next period so that the company can prepare fuel stock in this case Pertamax fuel, and the company can also prepare future marketing strategies seen from the forecast results. The research method used is quantitative with a time-series method that uses historical data on gasoline sales at PT. Zindan Utama Jaya for one year as the main data and its implementation with the dimensions of time series, behavior of demand, and causes of demand behavior. In its calculations, this study uses the moving average method, exponential smoothing, and adjusted exponential smoothing with error calculations using MAD, MSE, and MAPE. The results of this study indicate that the most effective calculation method calculated from the smallest error is the exponential smoothing method with α = 0.1.
Co-Authors Ahmad Dzikriyansah Alfredo Setiawan Amanda Putri Fitriyani Arianis Chan Ayesha Anzani Putri Dinanti Gunawan Azalia Nediva Kuntjoro Dadan Suryadipura Devi Melisa Damiri Devi Melisa Damiri, Devi Melisa Dimas Taupik Hidayat Dzikriyansah, Ahmad Elfira Annisa Sastra Erna Maulina Fauziah Husna Fithriya Zahra Fithriya Zahra, Fithriya Herdiyani, Sankist Herwan Abdul Muhyi Hidayat, Dimas Taupik Juliani, Kamilia Puteri Lina Auliana M. Nur Hidayah Wiradika Mahira, Siti Alyqha Margo Purnomo Mohammad Benny Alexandri Muhammad Ainul Fahmi Muhammad Bahtiar Abdillah Muhammad Bahtiar Abdillah, Muhammad Bahtiar MUHAMMAD RIZAL Muhammad Zindan Taufikurrahman Pratami Wulan Tresna, Pratami Wulan R. Ratna Meisa Dai, R. Ratna Meisa Ria Arifianti Rivani, Rivani Sam'un Jaja Raharja Santi, Erlina Setiawan, Alfredo Sukarno, Husein Faryuki Sumerta Dana, I Kadek Hendra Tetty Herawaty, Tetty Wiradika, M. Nur Hidayah