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Maa Ledungga Expression of Social Resistance Through the Preservation of Intangible Cultural Heritage in Gorontalo Province Hamzah, Dwi Anggelita; Nugroho, Dian; Susanto, Mikke; Rochiyardi, Agus
TUMATA: Journal of Cultural and Arts Management Vol 3, No 1 (2025): June 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v3i1.15807

Abstract

This paper examines the masterplan planning of Maa Ledungga Rice Harvest Art Festival in South Huntu Village, Bone Bolango Regency, Gorontalo. This festival is a response to modernization and land use change that threatens local agrarian traditions. Through revitalization by the Huntu Art District community, the festival functions as a harvest gratitude ritual and a space for cultural expression and strengthening of community identity. The research used literature study, participatory observation, and narrative analysis to understand the role of cultural narratives and community participation as a strategy of social resistance and culture-based creative economic development. The results show that the festival strengthens social solidarity, builds networks between farmers, artists, MSMEs and youth, and creates new economic opportunities. The festival is also a model of cultural heritage management that is relevant to contemporary needs and strengthens food security and green open spaces through the creative economy. The findings contribute to the study of culture-based creative economy and recommendations for the government and creative industry players in cultural preservation and sustainable local economic development.
Creative Economy Development at Silver Studio 76 Using Experience Economy for Silver Craft Preservation in Kotagede Sandikusumah, Ahrman; Hangin, Sisilia; Susanto, Mikke
TUMATA: Journal of Cultural and Arts Management Vol 3, No 1 (2025): June 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v3i1.15928

Abstract

The development of the creative economy based on silver craft at Silver Studio 76 in Kotagede, Yogyakarta, is carried out through the Experience Economy approach as a strategy for preserving local culture. The focus includes the implementation of the four dimensions of Experience Economy, which is: entertainment, education, aesthetic, and escapism in customer service, as well as the studio's role in supporting silver craft preservation. A qualitative case study method is employed to gain an in-depth understanding through interviews, observations, and secondary data analysis from social media and related documentation. This approach not only enhances the economic value of the products but also strengthens visitors emotional attachment and appreciation of Kotagede's cultural heritage. Challenges such as declining interest among younger generations, fluctuating tourist visits, limited skilled human resources, and rising production costs require ongoing innovation and optimization of digital marketing strategies. The findings contribute both conceptually and practically to developing experience based business models that sustain traditional craft industries while reinforcing local cultural preservation.