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All Journal Publikasi Pendidikan Jurnal E-Bis: Ekonomi Bisnis Journal of Social Science jurnal syntax admiration GANESHA: Jurnal Pengabdian Masyarakat Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Padma: Jurnal Pengabdian Kepada Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Journal of Social Science Riwayat: Educational Journal of History and Humanities Jurnal Spektrum Komunikasi Al-Zayn: Jurnal Ilmu Sosial & Hukum Cantaka: Jurnal Ilmu Ekonomi dan Manajemen HUMANIORASAINS Indonesian Journal of Innovation Multidisipliner Research Jurnal Ragam Pengabdian
Surianto Surianto
Universitas Bunda Mulia
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Sanctum Rasa: Sebuah Risalah tentang Perjalanan Gastronomi dan Hakikat Identitas Gerson Ralph Manuel Kho; Zera Edenzwo Subandi; Surianto; Steven Theodore Alexander
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1058

Abstract

Sudirman Street in Bandung has become a unique phenomenon in the urban landscape of Indonesia. As a popular culinary district, it draws attention due to the presence of non-halal food amidst a predominantly Muslim population. This condition raises questions about how cultural tolerance, religious identity, and economic dynamics interact in public spaces. This study employs the social-identity theory and the concept of a gastronomic city, using direct observation and literature review methods to analyze the cultural negotiation processes that occur. Observation was conducted to understand the social dynamics of the area, while the literature review was used to strengthen the theoretical analysis. The findings reveal that tolerance in this area is pragmatic, managed through space segmentation between halal and non-halal dining areas, as well as social norms emphasizing respect for individual beliefs. Furthermore, this area functions as a representation of a gastronomic city, where cross-cultural experiences are presented through culinary exploration. This study contributes to academic discourse on the formation of tolerance spaces in urban contexts, particularly in areas with cultural and religious pluralism. Thus, Sudirman Street is not merely a culinary hub but also a social negotiation space that reflects the flexibility of identity and urban societal harmony
Who Builds Audience Loyalty Better? Comparing the Influence of Communication Style and Credibility Between Human and AI Presenters Surianto Surianto; Hendyawan Theo
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a1jc6823

Abstract

This study aims to analyze the influence of communication style and source credibility of human and Artificial Intelligence (AI) presenters on audience loyalty toward the Apa Kabar Indonesia program on tvOne. This research employed a quantitative approach with a positivist paradigm using a survey method. Data were collected through questionnaires distributed to 100 respondents who had watched both the human presenter, Kamaratih Kusuma, and the AI presenter, Nadira. The findings indicate that communication style and source credibility significantly affect audience loyalty both partially and simultaneously. Human presenters are perceived to have stronger emotional connections and more natural communication delivery, while AI presenters demonstrate greater consistency and efficiency in conveying information. The coefficient of determination shows that the communication style and credibility of the human presenter contribute 73.00% to audience loyalty, while AI Presenter contribute 79,4% to audience loyalty. The study concludes that although AI technology offers innovation in television broadcasting, human elements such as emotional engagement and communication style remain essential in maintaining audience loyalty. However, human presenter needs other factors to enhance their performance on audience loyalty. This research contributes to communication and broadcasting studies regarding the integration of AI technology in television news media.
Pengaruh Konten Berbasis Pengguna dan Kredibilitas Kreator Bece (@bellaclrs_) Terhadap Kepercayaan Konsumen Ecinos di Tiktok Clara Angelica Suryana; Surianto Surianto
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vp4xwz70

Abstract

Penelitian ini bertujuan untuk menguji pengaruh User-Generated Content dan Kredibilitas Kreator BECE (@bellaclrs_) terhadap Kepercayaan Konsumen Ecinos di TikTok. Penelitian ini dilatarbelakangi oleh semakin meningkatnya penggunaan strategi pemasaran digital melalui konten yang dibuat pengguna (user-generated content) serta pentingnya peran kreator dalam membangun kepercayaan konsumen terhadap suatu merek. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan paradigma positivistik serta berlandaskan Teori Kredibilitas Sumber (Source Credibility Theory). Data dikumpulkan melalui penyebaran kuesioner kepada 126 responden dengan teknik purposive sampling dan dianalisis menggunakan regresi linear berganda melalui aplikasi SPSS. Hasil penelitian menunjukkan bahwa User-Generated Content dan Kredibilitas Kreator berpengaruh signifikan terhadap Kepercayaan Konsumen, baik secara parsial maupun simultan. Selain itu, Kredibilitas Kreator terbukti memiliki pengaruh yang lebih dominan dibandingkan User-Generated Content. Penelitian ini juga mengonfirmasi bahwa Teori Kredibilitas Sumber (Source Credibility Theory) masih relevan dalam menjelaskan pembentukan kepercayaan konsumen dalam konteks pemasaran digital melalui platform TikTok.
Co-Authors Abellia Natasya Agung Stefanus Kembau Ahya Radiatul Kamila Anis Hamidati Chelsea Gracia Clara Angelica Suryana Clarisa Rui Iswanto Daniel Marthin Telambanua Denis Khang, Freddy Derhass, Gerry Hudera Devon Johannes Fensi, Fabianus Francis Timothy Ongkohalim Freddy Denis Khang Gounady, Serenna Myrella Gracia Johana Gunarti, Destri Sari Hendyawan Theo Henilia Yulita Ibrahim, Audi Arief Janeardie, Shannen Cleverin Johana, Gracia Jolyn Ayrton Lo Laura Fischa Manuel, Kho, Gerson Ralph Marco Jordy Marsella Valentina Matthew Natanael Miranda Amelia Nicodemous Wijaya Renaldi Fitra Alrohman Rionardo Christian Lim Rui Iswanto, Clarisa Samuel Christian Widjaja Shannen Cleverin Janeardie Sheren Antonius Steven Theodore Alexander Surianto Surianto Tetti Nauli Panjaitan Very Budiyanto Vorencia Yurike Wijaya, Brendi Yesica Yuliani Clara Zera Edenzwo Subandi