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All Journal Publikasi Pendidikan Jurnal E-Bis: Ekonomi Bisnis Journal of Social Science jurnal syntax admiration GANESHA: Jurnal Pengabdian Masyarakat Jurnal Impresi Indonesia Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Publicness: Journal of Public Administration Studies Padma: Jurnal Pengabdian Kepada Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Journal of Social Science Riwayat: Educational Journal of History and Humanities Jurnal Spektrum Komunikasi Al-Zayn: Jurnal Ilmu Sosial & Hukum Cantaka: Jurnal Ilmu Ekonomi dan Manajemen HUMANIORASAINS Indonesian Journal of Innovation Multidisipliner Research Jurnal Ragam Pengabdian
Surianto Surianto
Universitas Bunda Mulia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Do Role of Program TV and Host Attractiveness Influence the Interest of Watching? A Case of Indonesian Program TV and Indonesian Public Figure Surianto Surianto; Frenky Frenky; Yesica Yuliani Clara; Destri Sari Gunarti
Jurnal Impresi Indonesia Vol. 5 No. 8 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i8.8004

Abstract

This study examines the influence of television program characteristics and host attractiveness on viewers’ viewing intention using the Indonesian television program Lapor Pak! on TRANS7 as the research context. A quantitative survey was conducted involving 97 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression analysis. The findings reveal that television program characteristics have a positive and statistically significant effect on viewers’ viewing intention. Host attractiveness also has a positive and significant influence and demonstrates a stronger contribution than television program characteristics. Simultaneously, both independent variables significantly affect viewing intention and explain 64.7% of its variance. These findings indicate that engaging television program characteristics and attractive hosts with strong communication competence complement each other in increasing audience interest. This study contributes to the broadcasting communication literature by providing empirical evidence regarding the combined role of program characteristics and host attractiveness in shaping television viewing behavior and offers practical implications for broadcasters in developing competitive television programs.
Pelatihan Komunikasi Publik dalam Konteks Psikologi: Pengenalan Karakter Siswa-Siswi dan Guru SMA Cinta Kasih Tzu Chi Surianto Surianto; Zera Edenzwo Subandi
Jurnal Pendidikan Indonesia Vol. 5 No. 8 (2024): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i8.3266

Abstract

Kegiatan berkomunikasi selalu terjadi dalam keseharian manusia. Namun, pengenalan diri sendiri maupun khalayak saat berkomunikasi kerap dilupakan sebagai salah satu faktor utama untuk mencapai keberhasilan komunikasi. Pelatihan komunikasi publik yang dikemas dengan interaktif dengan turut mempelajari keilmuan komunikasi psikologi, dberikan kepada siswa-siswi dan guru SMA Cinta Kasih Tzu Chi. Pelatihan ini bertujuan untuk memberikan panduan kepada para peserta pelatihan tentang bagaimana mengenal karakter diri mereka secara pribadi maupun mengenal khalayak yang akan menjadi penerima pesan dalam proses berkomunikasi. Oleh karena ini, tema yang diangkat pada kegiatan pelatihan ini adalah “Kenali Diriku & Lawan Bicaraku”.  Metode yang dilakukan dalam kegiatan Pengabdian Kepada Masyarakat ini berupa pemaparan materi yang dikolaborasikan dengan kegiatan interaktif seperti tanya-jawab dan latihan praktis kepada siswa-siswi dan guru SMA. Hasil dari kegiatan ini menunjukan umpan balik positif dari para peserta. Pelatihan berjalan dengan baik dan telah memberi pengetahuan teoretis dan praktis tidak hanya kepada para siswa-siswi, melainkan para guru SMA Cinta Kasih Tzu Chi. Adapun temuan terkait pentingnya pembelajaran dan hubungan antara aplikasi komunikasi publik dan pengenalan karakter untuk meningkatkan efisiensi komunikasi.
Assessing the Influence of Brand Ambassador and Social Media Marketing on Consumer Purchase Intention: A Study of Sensodyne's #OpenToWork Campaign Farel Winata; Edbert Ivander Chang; Ivan Juliawan; Surianto Surianto
PUBLICNESS: Journal of Public Administration Studies Vol. 5 No. 2 (2026): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v5i2.389

Abstract

The increasing use of digital marketing has encouraged companies to integrate brand ambassadors and social media marketing to enhance consumer purchase intention. This study examines the influence of brand ambassador effectiveness and social media marketing on consumers’ purchase intention toward Sensodyne products through the #OpenToWork campaign. A quantitative approach was employed using a survey of 111 respondents familiar with the campaign. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression with IBM SPSS. The findings reveal that brand ambassador have not an effect on purchase intention. Meanwhile, social media marketing has a positive and significant effect on purchase intention. The brand ambassador does not contribute to strengthening consumer trust and favorable brand perceptions, while social media marketing enhances consumer engagement and communication through digital platforms. This study extends the digital marketing communication literature by providing empirical evidence on the combined role of brand ambassadors and social media marketing in shaping purchase intention within a social campaign context. The findings offer practical insights for companies seeking to optimize integrated digital marketing strategies.
Who Builds Audience Loyalty Better? Comparing the Influence of Communication Style and Credibility Between Human and AI Presenters Surianto, Surianto; Theo, Hendyawan
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a1jc6823

Abstract

This study aims to analyze the influence of communication style and source credibility of human and Artificial Intelligence (AI) presenters on audience loyalty toward the Apa Kabar Indonesia program on tvOne. This research employed a quantitative approach with a positivist paradigm using a survey method. Data were collected through questionnaires distributed to 100 respondents who had watched both the human presenter, Kamaratih Kusuma, and the AI presenter, Nadira. The findings indicate that communication style and source credibility significantly affect audience loyalty both partially and simultaneously. Human presenters are perceived to have stronger emotional connections and more natural communication delivery, while AI presenters demonstrate greater consistency and efficiency in conveying information. The coefficient of determination shows that the communication style and credibility of the human presenter contribute 73.00% to audience loyalty, while AI Presenter contribute 79,4% to audience loyalty. The study concludes that although AI technology offers innovation in television broadcasting, human elements such as emotional engagement and communication style remain essential in maintaining audience loyalty. However, human presenter needs other factors to enhance their performance on audience loyalty. This research contributes to communication and broadcasting studies regarding the integration of AI technology in television news media.
Pengaruh Konten Berbasis Pengguna dan Kredibilitas Kreator Bece (@bellaclrs_) Terhadap Kepercayaan Konsumen Ecinos di Tiktok Suryana, Clara Angelica; Surianto, Surianto
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vp4xwz70

Abstract

Penelitian ini bertujuan untuk menguji pengaruh User-Generated Content dan Kredibilitas Kreator BECE (@bellaclrs_) terhadap Kepercayaan Konsumen Ecinos di TikTok. Penelitian ini dilatarbelakangi oleh semakin meningkatnya penggunaan strategi pemasaran digital melalui konten yang dibuat pengguna (user-generated content) serta pentingnya peran kreator dalam membangun kepercayaan konsumen terhadap suatu merek. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan paradigma positivistik serta berlandaskan Teori Kredibilitas Sumber (Source Credibility Theory). Data dikumpulkan melalui penyebaran kuesioner kepada 126 responden dengan teknik purposive sampling dan dianalisis menggunakan regresi linear berganda melalui aplikasi SPSS. Hasil penelitian menunjukkan bahwa User-Generated Content dan Kredibilitas Kreator berpengaruh signifikan terhadap Kepercayaan Konsumen, baik secara parsial maupun simultan. Selain itu, Kredibilitas Kreator terbukti memiliki pengaruh yang lebih dominan dibandingkan User-Generated Content. Penelitian ini juga mengonfirmasi bahwa Teori Kredibilitas Sumber (Source Credibility Theory) masih relevan dalam menjelaskan pembentukan kepercayaan konsumen dalam konteks pemasaran digital melalui platform TikTok.
Co-Authors Abellia Natasya Agung Stefanus Kembau Ahya Radiatul Kamila Chelsea Gracia Clarisa Rui Iswanto Daniel Marthin Telambanua Denis Khang, Freddy Derhass, Gerry Hudera Devon Johannes Edbert Ivander Chang Farel Winata Fensi, Fabianus Francis Timothy Ongkohalim Freddy Denis Khang Frenky Frenky Gounady, Serenna Myrella Gracia Johana Gunarti, Destri Sari Hamidati, Anis Henilia Yulita Ibrahim, Audi Arief Ivan Juliawan Janeardie, Shannen Cleverin Johana, Gracia Jolyn Ayrton Lo Laura Fischa Manuel, Kho, Gerson Ralph Marco Jordy Marsella Valentina Matthew Natanael Miranda Amelia Nicodemous Wijaya Renaldi Fitra Alrohman Rionardo Christian Lim Rui Iswanto, Clarisa Samuel Christian Widjaja Shannen Cleverin Janeardie Sheren Antonius Steven Theodore Alexander Surianto Surianto Suryana, Clara Angelica Tetti Nauli Panjaitan Theo, Hendyawan Very Budiyanto Vorencia Yurike Wijaya, Brendi Yesica Yuliani Clara Yesica Yuliani Clara Zera Edenzwo Subandi