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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQIEN - JURNAL EKONOMI DAN BISNIS JUMAN Tools (Jurnal Manajemen Tools) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Arastirma Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Journal of Critical Realism in Socio-Economic (JOCRISE) Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal Of Management Analytical and Solution (JoMAS) Asian Journal of Management, Entrepreneurship and Social Science
Haryaji Catur Putera Hasman
Universitas Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH GREEN PRODUCT DAN GREEN PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK WIKSTEA PADA MAHASISWA FAKULTAS KEHUTANAN UNIVERSITAS SUMATERA UTARA Hasman, Haryaji Catur Putera; Lubis, Sri Megawati; Salqaura, Siti Alhamra; Alfifto, Alfifto; Amelia, Wan Rizca
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3698

Abstract

Penelitian ini bertujuan; (1) Untuk mengetahui pengaruh green product terhadap keputusan pembelian produk Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara.; (2) Untuk mengetahui pengaruh green price terhadap keputusan pembelian produk Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara. Metode penelitian ini Jenis penelitian ini merupakan penelitian kuantitatif dan bersifat asosiatif. Hasil penelitian ini; (1) Green product berpengaruh signifikan terhadap keputusan pembelian produk minuman Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara,(2) Green price berpengaruh signifikan terhadap keputusan pembelian produk minuman Wikstea pada mahasiswa Fakultas Kehutanan Universitas Sumatera Utara.
The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan Nabila; Hasman, Haryaji Catur Putera; Siregar, Dahrul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13885

Abstract

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out slot zeus through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.
Pengaruh Visual content terhadap Purchase intention Produk Fashion pada Pengguna Instagram di Kecamatan Perbaungan Ramadanu, Alzy; Hasman, Haryaji Catur Putera; Prayudi, Ahmad
Jurnal Arastirma Vol. 5 No. 2 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i2.38725

Abstract

Tujuan. Penelitian ini bertujuan untuk mengetahui pengaruh visual content terhadap purchase intention produk fashion pada pengguna Instagram di kecamatan perbaungan. Metode. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan teknik snowball sampling. Dalam penentuan jumlah sampel menggunakan rumus slovin dan mendapat sampel sebanyak 100 orang. Teknik analisis data menggunakan regresi linear sederhana yang sebelumnya data telah diuji menggunakan uji valliditas, uji realibilitas dan uji asumsi klasik. Hasil. Hasil penelitian uji hipotesis menunjukkan bahwa visual content berpengaruh positif dan signifikan terhadap purchase intention produk fashion pada pengguna Instagram di kecamatan perbaungan. Implikasi. Perusahaan atau pelaku usaha penyedia produk/jasa yang menggunakan media sosial Instagram sebagai media pemasaran digital dapat membuat video pemasaran yang menarik dengan memilih design (gambar), video, layout (tata letak) dan warna untuk dapat mengikuti dan meningkatkan algoritma dari Instagram sehingga produk yang dipasarkan mendapatkan jangkauan yang lebih luas dan mencapai target pemasaran yang diinginkan.
Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara: Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara Pandiangan, Paulus; Hasman, Haryaji Catur Putera; Batubara, Ridwanti; Siregar, Dahrul
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1677

Abstract

This research aims: (1) To determine the influence of green places on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. (2) To determine the effect of green promotion on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. This research method This type of research is quantitative research and is associative in nature. The results of this research; (1) From the green place statement, in the future the procurement of Wikstea stands/outlets can be further increased to reach new consumers. (2) green promotion statement, it is hoped that the Wikstea company can make advertisements or promotions about the importance of using products that are friendly to living creatures and the environment. Keywords: Influence, Green Place, Green Promotion.
Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan: Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan Mutyara, M Reza Aldiansyah; Hasman, Haryaji Catur Putera; Alfifto, Alfifto; Darmansyah, Mutya Rahmi
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1692

Abstract

This research aims: (1) To determine the influence of AI Chatbot on purchase intentions of Lazada users in the city of Medan; (2) To determine the effect of trust on purchase intentions among Lazada users in the city of Medan. (3) To determine the effect of AI Chatbot on purchase intention with trust as a mediating variable among Lazada users in the city of Medan. This research method uses quantitative methods. The research sample was 5 sub-districts represented by 170 respondents. Research results: (1) Chatbot AI has a positive and significant effect on Trust among Lazada users in the city of Medan; (2) Trust has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan. (3) AI chatbot has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan.
ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE Alfifto; Siti Alhamra Salqaura; Wan Rizca Amelia; Haryaji Catur Putera Hasman
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.984

Abstract

The purpose of this study was to determine and analyze the influence of Celebrity Endorser and Brand Image on the Purchasing Decision Adidas Sportswear at Students of the Faculty of Economics and Business, University of Sumatera Utara and also to find out and analyze the most dominant factors affecting purchasing decision. This research was conducted at the Students of the Faculty of Economics and Business, University of Sumatera Utara. The population in this study were students of the Faculty of Economics and Business, University of Sumatera Utara. The sampling technique in this study was accidental sampling. The sample in this study is 81 students. The analytical method used is descriptive analysis method and multiple linear regression analysis method. This type of research is associative research and the data used are primary data and secondary data obtained through the study of documentation and a list of questions whose measurements use a Likert scale. Data is processed statistically using the SPSS, namely the t test model, f test and determinant coefficient (R2). The results of this study indicate that simultaneously Celebrity Endorser and Brand Image have a significant effect on Purchasing Decisions. Partially, the Celebrity Endorser and Brand Image have a positive and significant effect on Purchasing Decisions. Celebrity endorsers have the most dominant influence in influencing purchasing decisions.
FACTORS INFLUENCING GEN Z’S E-LOYALTY IN SHOPPING ON E-COMMERCE Haryaji Catur Putera Hasman; Wan Rizca Amelia; Alfifto; Siti Alhamra Salqaura
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1002

Abstract

This study aims to analyze the factors that influencing Gen Z’s e-loyalty in shopping on e-commerce. The population in this study are residents of Medan city who belong to Gen Z who have shopped at least twice on the e-commerce platform. The sample in this study were 96 respondents, and used incidental sampling techniques. The data was analyzed using multiple linear regression with hypothesis proving through t-test and F-test. The results show that e-WOM has a positive and significant influence on e-loyalty, e-servqual has a positive and significant influence on e-loyalty, and e-satisfaction has a positive and significant influence on e-loyalty. And simultaneously e-WOM, e-servqual, and e-satisfaction have a positive and significant influence on e-loyalty.
An Influence Of Live Streaming And Trust On Impulse Buying Among Shopee Users In Medan City Lovisca Stevany Sembiring; Haryaji Catur Putera Hasman; Yuni Syahputri
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to described the effect of live streaming and trust on impulse buying among Shopee application users in Medan City. This research uses quantitative and associative methods. The total population is 869,609 residents spread across 5 sub-districts as representatives of Medan City. In determining the sample, the author used Slovin's theory with a sample of 100 and the sample collection technique used was non-probability sampling and used snowball sampling to determine the sample. The data analysis technique uses multiple linear regression analysis. Based on the research results, it shows that (1) the live streaming variable has a significant effect on impulse buying among Shopee application users in Medan City, (2) the trust variable has a significant effect on impulse buying among Shopee application users in Medan City, (3) the live streaming variable, trust simultaneously has a significant effect on impulse buying among Shopee application users in Medan City.
Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian Pada Geprek Bensu Medan Alfifto, Alfifto; Siringoringo, Anggelia; Hasman, Haryaji Catur Putera
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 2 No. 1 (2022): Article Research Volume 2 Nomor 1, Maret 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v2i1.1208

Abstract

Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Viral Marketing terhadap Keputusan Pembelian Pada Geprek Bensu Medan. (2) Pengaruh Celebrity Endorsement terhadap Keputusan Pembelian Pada Geprek Bensu Medan. (3) Pengaruh Brand Awareness terhadap Keputusan Pembelian Pada Geprek Bensu Medan. Penelitian ini merupakan penelitian kuantitatif. Populasi seluruh konsumen yang membeli geprek bensu sejak tahun 2019-2021. Penelitian sampel dalam penelitian ini dilakukan dengan purposive sampling. Sampel yang diambil sebanyak 80 orang konsumen pada Geprek Bensu Medan. Teknik analisis data pada penelitian ini adalah analisis regresi linear berganda. Data penelitian bersumber dari kuesioner. Viral Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan. Celebrity Endorsement berpengaruh positif namun tidak signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan. Brand Awareness berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan.
Optimalisasi Manajemen Hospitality Berbasis Pelayanan Prima melalui Penataan SDM di Klinik Haji Mabar Kota Medan Ayulita Ramadhani; Devana Anisha Indra Putri; Farianita Lestar; Alwi Ihsan Nababan; Haryaji Catur Putera Hasman; Berry Dhiyashavana
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 7 No. 2 (2026): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v7i2.1577

Abstract

This community service aims to strengthen the healthcare hospitality support system through education and the implementation of integrated Human Resources (HR) management at Klinik Haji Mabar, Medan City. The novelty of this program lies in its structural upstream approach, utilizing HR administration and competency tracking systems as the fundamental prerequisite to guarantee a consistent hospitality culture, rather than merely focusing on downstream patient interactions. The activity was conducted using a participatory approach comprising four stages: problem identification, material and system design, empathetic communication training and simulation, and implementation mentoring, involving 15 healthcare and administrative staff members. Evaluation results demonstrated a significant 34.97% increase in participants' cognitive understanding, with the average pre-test score (53.61) rising to 88.58 in the post-test. Managerial outputs, including Standard Operating Procedures (SOP) for hospitality service flow and a digitized ordner-based HR archiving system, were successfully implemented. In conclusion, comprehensive HR management structuring interventions are proven to be highly effective in accelerating the capacity of clinic staff to consistently deliver responsive, empathetic, and humanistic excellent service for BPJS Health participants.
Co-Authors Abidin, Toha Adelina Lubis Ahmad Prayudi Alfifto Alwi Ihsan Nababan Anggelia Siringoringo Anri Naldi Ayulita Ramadhani Chandra Sembiring Cindy Natalina Dahrul Siregar Darmansyah, Mutya Rahmi Dasriansyah, Dasriansyah Devana Anisha Indra Putri Dhiyashavana, Berry Farianita Lestar Finta Aramita Hery Syahrial Irza, Novia Aishwarya Isnaniah Laili Khatami Lily Nur Indah Sari Nasution Lovisca Stevany Sembiring Lubis, Sri Megawati Manalu, Lia Windah Putri Muhammad Rusdi Mutyara, M Reza Aldiansyah Nabila Nasution, Nurdila Nindya Yunita Pandiangan, Paulus Poppy Ananda Ramadanu, Alzy Ridwanti Batubara Ringo, Wenni Siringo Saputri, Ayumi Yukiko Siburian, Ester Silvia Berta Lia Sianipar Simanungkalit, Betharia Agus Melli Siringoringo, Anggelia Siti Alhamra Salqaura Teddi Pribadi Toha Abidin Wan Rizca Amelia Wan Suryani Wiko Rizki Wijaya Yuni Syahputri