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All Journal JIEM (Journal of Islamic Education Management) Educatio Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Edukasi Islami: Jurnal Pendidikan Islam Islamic Management: Jurnal Manajemen Pendidikan Islam Gema Wiralodra Wahana Karya Ilmiah Pendidikan Sunan Kalijaga International Journal on Islamic Educational Research Jurnal Sosiohumaniora Kodepena (JSK) JURNAL KEISLAMAN TOFEDU: The Future of Education Journal Jurnal Al Kahfi : Jurnal Pendidikan Agama Islam Journal of Social Work and Science Education Multidiscience: Journal of Multidisciplinary Science
Masduki
IAIN Syekh Nurjati Cirebon
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Social Work and Science Education

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The Influence of Marketing Mix 4p and Service Quality on Students’ Satisfaction at SMK Nusantara Weru, Cirebon District Rahmiati, Ati; Suklani, Suklani; Duryat, Masduki
Journal of Social Work and Science Education Vol. 6 No. 1 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i1.1055

Abstract

In the midst of increasingly tight competition between educational institutions, schools are required to be able to maintain their existence by improving the quality of service and appropriate marketing strategies. Student satisfaction is an important indicator in assessing the success of educational institutions, including Vocational High Schools (SMK) which have a strategic role in producing competent and work-ready human resources. This study aims to analyze the effect of marketing mix and service quality on student satisfaction at SMK Nusantara Weru Cirebon, both partially and simultaneously. The method used is quantitative with a survey approach to 88 respondents, determined using the Slovin formula. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out through multiple linear regression using SPSS. The results of the study indicate that the marketing mix and service quality have a significant effect on student satisfaction. Simultaneously, the two variables explain 70% of the variation in student satisfaction, while the rest is influenced by other factors outside this study. These findings emphasize the importance of effective marketing strategies and improving service quality in increasing student satisfaction.
Co-Authors Akmal, Fauzi Albizar, Albizar Ali Hasan aris suherman, aris Azani , Fajriyan Megawati Aziz Rizki Miftahul Ilmi Fahmi Arfan Faisal Febrian, St. Ade Moon H. Moch Sholeh Hasan Rahmat Ikramullah Zein Iswandi Iswandi Juniari Tri Trisno Kemal, Selva Noufalia Kristin Warningsih Moh Ali, Moh Muchsin Muchsin Muh. Aripin Nurmantoro Muhammad Usman Muis, Rizal Rahmawan Nadhiroh, Nadhiroh Nuriyah, Dewi Shinta qomariyah, eva Rahmiati, Ati Rasyad, Muhammad Ghaffar Safana Diva Azjka Savitri Tungga Saddami Sehan Rifky Siregar, Irma Suryani Siti Julaekha Sriwardona, Sriwardona Suhatma Suhatma Suklani Tamsik Udin Yasin, Roby Lafadza