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All Journal COMMED: Jurnal Komunikasi dan Media Jurnal Penelitian Sosial Ilmu Komunikasi AL-ADABIYA: Jurnal Kebudayaan dan Keagamaan Jurnal Puan Indonesia Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Journal of Innovative and Creativity Feedback International Journal of Communication SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Riswandi Riswandi
Universitas Putera Batam
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM Encah Herlina; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11284

Abstract

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs.
Pengaruh Intensitas Menonton Konten Iwil Spill The Tea di Youtube Terhadap Kepercayaan Informasi dan Penyebaran Gosip di Media Sosial NandaTassya Wildan; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11298

Abstract

YouTube has transformed the way people access information and interact virtually, and among the many creators producing gossip-related content is a popular podcast channel, Iwil Spill The Tea. The content, themed around the trending phrase “Spill The Tea,” has become synonymous with gossiping. This study aims to analyze the influence of viewing intensity of the Iwil Spill The Tea content on information trust and gossip dissemination. Data were collected from the community through field surveys using a stratified random sampling method. The data were analyzed quantitatively and qualitatively with descriptive techniques, supported by SPSS version 26 using simple linear regression. The results show that viewing intensity significantly influences information trust, with a significance value of 0.003 < 0.05. Furthermore, viewing intensity also has a significant effect on gossip dissemination, with a significance value of 0.039 < 0.05. These findings indicate that the more frequently individuals watch the content, the higher their level of trust in the information presented and the greater their confidence in sharing gossip-related information with others.
PENGARUH KONTEN MUSYAWARAH DI YOUTUBE @NAJWA SHIHAB TERHADAP PERSEPSI SUBSCRIBER PADA ISU-ISU TERKINI PUTRI SURYA NINGSIH BR SINAGA; RISWANDI RISWANDI
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine the influence of Musyawarah content on the @NajwaShihab YouTube channel toward subscribers' perceptions of current issues. The research employs a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 114 respondents who are subscribers of the @NajwaShihab YouTube channel. The data were analyzed using SPSS version 25 software through validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the validity test showed that all statement items were valid, while the reliability test indicated that the instruments were reliable. The normality test results showed an Asymp. Sig. value of 0.083 (> 0.05), meaning the data are normally distributed, and the heteroscedasticity test result was 0.814 (> 0.05), indicating no heteroscedasticity symptoms occurred. The simple linear regression analysis results demonstrate that Musyawarah content has a positive and significant influence on subscriber perceptions, with a regression coefficient value of 0.647 and a significance value of 0.000 (< 0.05). The regression equation obtained is $Y = 4.508 + 0.647X$. The coefficient of determination ($R^2$) result of 0.862 or 86.2% indicates that the subscriber perception variable can be explained by the Musyawarah content variable, while the remaining 13.8% is influenced by other factors outside this study. Consequently, the hypothesis stating that there is an influence of Musyawarah content on the @NajwaShihab YouTube channel toward subscribers' perceptions of current issues is accepted. Keywords: Musyawarah Content, YouTube, Subscriber Perception, Current Issues.
Strategi Branding Sekolah MAN 1 Batam Dalam Membangun Citra Creating A Successful Qurani'c Di Era Digital Azhra Azhra; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11318

Abstract

This study examines the school branding strategy of Madrasah Aliyah Negeri (MAN) 1 Batam in building the institutional image of Creating a Successful Qur’anic Generation in the digital era. The research is grounded in the growing demand for educational institutions, particularly Islamic schools, to strengthen their identity and competitiveness through digital branding. Employing a qualitative descriptive approach with an instrumental case study design, data were collected through in-depth interviews, observation, and documentation involving key stakeholders, including the headmaster, public relations staff, teachers, student affairs officers, students, and parents. The findings reveal that branding at MAN 1 Batam is not merely promotional but functions as a value-based and collaborative process. The headmaster acts as the initiator of brand identity, public relations serve as the executor of digital communication, teachers and student affairs reinforce internal brand values, students emerge as co-creators of institutional image, and parents function as public legitimators. From the perspective of Integrated Marketing Communication (IMC) and digital branding, MAN 1 Batam demonstrates message consistency across multiple digital platforms; however, challenges remain in terms of human resource limitations, content consistency, and students’ exposure to negative digital influences. This study contributes to the discourse on educational branding by emphasizing the importance of actor synergy, value internalization, and digital engagement in shaping a sustainable and credible school image
Virtual Reality as a Strategic Communication Medium for Enhancing Public Understanding of Upstream Oil and Gas Operations Riswandi Yusri; Lettisia Nurdayenti
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.274

Abstract

The increasing complexity of upstream oil and gas operations presents significant communication challenges in improving public understanding and stakeholder engagement. Conventional communication approaches, such as brochures, presentations, and public meetings, often fail to effectively convey technical information and environmental management practices to nontechnical audiences. Virtual Reality (VR) has emerged as an innovative communication technology capable of providing immersive and interactive experiences that enhance public comprehension of complex industrial activities. This study aims to examine the strategic role of VR as a communication medium for enhancing public understanding of upstream oil and gas operations. A qualitative research approach was employed using a literature review method. Relevant literature published between 2015 and 2025 was collected from Scopus, ScienceDirect, IEEE Xplore, SpringerLink, Taylor & Francis Online, Emerald Insight, and Google Scholar. The selected publications were analyzed using thematic analysis to identify recurring patterns regarding the communication functions, opportunities, and implementation challenges of VR. The findings reveal three major themes. First, VR enhances public understanding by transforming complex technical information into immersive communication experiences that facilitate experiential learning. Second, VR strengthens stakeholder engagement and public trust by promoting transparency, reducing information asymmetry, and supporting interactive communication between industrial organizations and surrounding communities. Third, successful VR implementation requires strategic investment, technological infrastructure, institutional readiness, and interdisciplinary collaboration despite its considerable long term communication benefits.
Strategi Komunikasi Organisasi Dalam Optimalisasi Komunikasi Interpersonal Karyawan PT Bina Cipta Indokarya Di Kota Batam Melati Suci; Riswandi Riswandi
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10280

Abstract

The training services industry in Indonesia, especially in the city of Batam, is growing rapidly. PT Bina Cipta Indokarya is a K3 training service company that has only been established for less than five years. However, in the midst of this young company's journey, a significant challenge arose, especially in terms of internal communication among its employees. PT Bina Cipta Indokarya faces challenges in maintaining smooth interpersonal communication between employees. This is crucial because ineffective communication can directly affect productivity and coordination between employees. The purpose of this study is to look at organizational communication strategies that can improve interpersonal communication at PT Bina Cipta Indokarya. The method used is qualitative, using a descriptive approach based on Snowball Sampling. Data was collected through in-depth interviews and participant observation. The results showed that the company uses four communication approaches: (1) direct communication between superiors and subordinates (simple control), (2) use of communication technology (technical control), (3) structure of formal procedures (bureaucratic control), and (4) development of a mutually supportive communication culture (concertive control). This study confirms the importance of openness, empathy, and emotional support in corporate culture for improving the effectiveness of interpersonal communication.
STRATEGI KAMPANYE DIGITAL ANTI HOAKS PROGRAM TULAR NALAR-MAFINDO DI KOTA BATAM Marisa Triargarini; Riswandi Riswandi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10584

Abstract

Hoaxes have become a serious issue in the digital era, especially among new internet users who often lack digital literacy. This study aims to analyze the anti-hoax digital campaign strategy implemented by the Tular Nalar-MAFINDO Program in Batam City. The campaign responds to the increasing spread of false information, particularly among the elderly and students. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and documentation. The findings reveal that the campaign strategy was built on clear audience segmentation, multi-stakeholder collaboration, and media selection tailored to target characteristics. The program consists of two main segments: Akademi Digital Lansia (ADL) and Sekolah Kebangsaan (SK), each applying specific communication approaches. Elderly participants responded better to conventional media such as booklets and leaflets, while students were more effectively reached through digital platforms like Instagram and WhatsApp. Evaluation using pre-tests, post-tests, and behavioral observation showed increased awareness and ability to identify hoaxes. The study concludes that a community-based, participatory, and digitally integrated approach can strengthen public resilience against disinformation. The results are expected to serve as a reference for future digital literacy programs in Indonesia
PEMBINAN SISWA SMK 1 BATAM MELALUI PENGUATAN KEWIRAUSAHAAN DIGITAL UNTUK MENDORONG PERTUMBUHAN BISNIS BERKELANJUTAN Muhammad Haldy; Iranda Firiansyah; Vereki Martiano; Riswandi Riswandi; Yujitia Ahdarrijal
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.565

Abstract

This community service program aimed to strengthen the digital entrepreneurship competencies of students at SMK Negeri 1 Batam by developing a sustainable entrepreneurship ecosystem. The program addressed students’ limited understanding of digital business, online marketing, and business planning despite their strong interest in entrepreneurship. The activities were conducted through interactive lectures, workshops, participatory learning, discussions, mentoring, and business project assistance involving 30 vocational students. Training materials included digital entrepreneurship, Business Model Canvas (BMC), digital marketing, product branding, social media utilization, and the application of artificial intelligence in business. Program evaluation was carried out through pre- and post-assessments, observations, and participants’ business project presentations. The results showed significant improvements in students’ knowledge, digital business skills, entrepreneurial confidence, and ability to develop business ideas and simple business models. The program also strengthened collaboration between the university and the school, creating a supportive learning environment for digital entrepreneurship. Overall, this initiative demonstrates that digital entrepreneurship training effectively enhances vocational students’ entrepreneurial competencies and supports the development of innovative and sustainable young entrepreneurs.
Strategi Komunikasi Pemasaran Digital dalam Meningkatkan Brand Awareness Hotel AP Premier Batam Pasca Rebranding Mutia Anjani; Riswandi Riswandi
Commed Jurnal Komunikasi dan Media Vol. 11 No. 1 (2026): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v11i1.11170

Abstract

The increasingly competitive hotel industry in Batam City prompted AP Premier Batam Hotel, formerly Travelodge Batam, to undertake a rebranding initiative in 2023 to strengthen its brand image and market competitiveness. This study examines the digital marketing communication strategy implemented through Instagram to enhance brand awareness after rebranding, as well as the supporting and inhibiting factors influencing its implementation. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving parties responsible for managing the hotel’s digital marketing activities. The analysis was conducted by relating the findings to the concepts of digital marketing communication, New Media theory, brand awareness, and the AISAS model (Attention, Interest, Search, Action, and Share). The results show that the Instagram-based digital marketing strategy focuses on consistent visual content, optimization of platform features such as Feeds, Stories, and Reels, and active audience engagement, which contributes to increased brand awareness, particularly at the brand recognition level. Supporting factors include content quality, audience engagement, and effective use of Instagram analytics, while inhibiting factors consist of limited resources, algorithm changes, and intense competition on social media.
ANALISIS SEMIOTIKA REPRESENTASI BUDAYA DALAM FILM LEAK 2 (JIMAT DADONG) Novita Dewi; Riswandi Riswandi
Commed Jurnal Komunikasi dan Media Vol. 11 No. 2 (2026): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v11i2.11763

Abstract

Leak 2 (Jimat Dadong) is a horror film containing elements of Balinese culture rich in meaning, thus this research focuses on analyzing the meaning constructed through cultural representation displayed through visual elements in the film. Balinese culture-based horror films not only function as entertainment media, but also serve as a means to display cultural values and beliefs of its people. This research aims to describe and explain the denotative, connotative, and mythological meanings that represent Balinese culture in the film Leak 2 (Jimat Dadong). The method used is descriptive qualitative with Roland Barthes semiotic approach, where data was collected through observation, documentation, and literature review. The results show that there are five scenes depicting Balinese cultural beliefs, namely watangan matah, sesajen ritual leak penangkeb, jimat leak penangkeb, pengleakan, and ngelebur rerejahan. These five scenes represent the belief system of its people, which is closely related to mystical and magical elements that still live on in Balinese tradition to this day.
Co-Authors Ageng Rara Cindoswari Ahdarrijal, Yujitia Anisa Rifqi Aulia ARSYAD SUMANTIKA Azhra Azhra Encah Herlina Encah Herlina Firiansyah, Iranda Frida Solensia Tallo Haldy, Muhammad Iranda Firiansyah Lettisia Nurdayenti Lingga Angling Wulung Marisa Triargarini Martiano, Vereki Melati Suci Muhammad Haldy munandar, agie maes Mutia Anjani Mutiara Eka Putri NandaTassya Wildan Novita Dewi PUTRI SURYA NINGSIH BR SINAGA Saputra, Asron Sholihul Abidin Yudi Kornelis