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All Journal E-Journal Of Cultural Studies PRASI: Jurnal Bahasa, Seni, dan Pengajarannya Jurnal Kajian Bali MUDRA Jurnal Seni Budaya PRABANGKARA Segara Widya: Jurnal Penelitian Seni Jurnal Bahasa Rupa Panggung Semiotika: Jurnal Komunikasi Studi Budaya Nusantara PRATAMA WIDYA : JURNAL PENDIDIKAN ANAK USIA DINI Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Amarasi : Jurnal Desain Komunikasi Visual Abdi Widya: Jurnal Pengabdian Masyarakat Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Journal of Communication Studies and Society Panggung Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Nuriarta, I Wayan
Institut Seni Indonesia Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Amarasi : Jurnal Desain Komunikasi Visual

 1 
Perancangan Identitas Visual Media Promosi Pada Brand Bakery Bite Bali Natabuana, Nugraha; Nuriarta, I Wayan; Wibawa, Arya Pageh
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bite Bali is a bakery & dessert cafe from Bali located on Sunset Road, Seminyak, Badung. The competitor is quite tight with a similar business concept, Bite Bali has its own advantages and uniqueness, namely their special menu of pastry croissants with various choices of flavors. Not only the menu, the interior design of the Bite Bali shop is also no less interesting to visit. However, all of this uniqueness is considered insufficient to compete with other competing brands which are increasingly emerging with the same business concept. The Bite Bali brand has shortcomings in terms of visual branding, such as colors, typography and illustrations that do not yet have a consistent visual brand identity. Therefore, it is necessary to design a strong visual identity for the Bite Bali brand to further strengthen their brand awareness so that it has a distinctive image. This will help to build customer perceptions of the Bite Bali brand to be stronger, easier to remember and known and able to compete with other competitors. This project uses Alina Wheeler's creation method with five stages of conducting research, clarifying strategy, designing identity, creating contact points, and managing assets. The data collection technique using a qualitative descriptive method, namely collecting data through four methods, namely interviews, observation, documentation and literature study. This project produces a brand's visual identity, such as logo, colors, typography and illustrations. After that, the brand's visual identity is consistently applied to the required commercial media design such as posters, menus, loyalty cards, stickers and social media content.
PERANCANGAN IDENTITAS VISUAL PADA EVENT KEEP ON STAGE DI PREGINA SHOWBIZ BALI Pranawa, I.G.A.Ngurah Bagus Rama; Nuriarta, I Wayan; Swandi, I Wayan
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v5i02.3894

Abstract

Keep on Stage is a concept for a music performance event that is designed by Pregina Showbiz Bali with the intent to conserve the spirit to keep doing live performances on a stage. But, the Keep on Stage event does not yet have any visual identity to present itself to the public. Therefore, Keep on Stage needs a visual identity design that is strong so It can be recognized and remembered. This design uses the creation method developed by Hawkins on the book “Creating Through Dance” that is Exploration, Improvisation, and Formation. This design also uses method of collecting data like interview, observation, literature study, and documentation. This design creates brand visual identity like logo and illustration assets that is apllicated on promotion media like Instagram post, Billboard, T-Banner, T- Shirt, and Nametag. The idea of conserving the spirit of music performance that Pregina Showbiz Bali wants to show through Keep on Stage event are presented on the visual identity that have been designed.
Perancangan Identitas Visual Media Promosi Pada Brand Bakery Bite Bali Natabuana, Nugraha; Nuriarta, I Wayan; Wibawa, Arya Pageh
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bite Bali is a bakery & dessert cafe from Bali located on Sunset Road, Seminyak, Badung. The competitor is quite tight with a similar business concept, Bite Bali has its own advantages and uniqueness, namely their special menu of pastry croissants with various choices of flavors. Not only the menu, the interior design of the Bite Bali shop is also no less interesting to visit. However, all of this uniqueness is considered insufficient to compete with other competing brands which are increasingly emerging with the same business concept. The Bite Bali brand has shortcomings in terms of visual branding, such as colors, typography and illustrations that do not yet have a consistent visual brand identity. Therefore, it is necessary to design a strong visual identity for the Bite Bali brand to further strengthen their brand awareness so that it has a distinctive image. This will help to build customer perceptions of the Bite Bali brand to be stronger, easier to remember and known and able to compete with other competitors. This project uses Alina Wheeler's creation method with five stages of conducting research, clarifying strategy, designing identity, creating contact points, and managing assets. The data collection technique using a qualitative descriptive method, namely collecting data through four methods, namely interviews, observation, documentation and literature study. This project produces a brand's visual identity, such as logo, colors, typography and illustrations. After that, the brand's visual identity is consistently applied to the required commercial media design such as posters, menus, loyalty cards, stickers and social media content.
PERANCANGAN IDENTITAS VISUAL PADA EVENT KEEP ON STAGE DI PREGINA SHOWBIZ BALI Pranawa, I.G.A.Ngurah Bagus Rama; Nuriarta, I Wayan; Swandi, I Wayan
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v5i02.3894

Abstract

Keep on Stage is a concept for a music performance event that is designed by Pregina Showbiz Bali with the intent to conserve the spirit to keep doing live performances on a stage. But, the Keep on Stage event does not yet have any visual identity to present itself to the public. Therefore, Keep on Stage needs a visual identity design that is strong so It can be recognized and remembered. This design uses the creation method developed by Hawkins on the book “Creating Through Dance” that is Exploration, Improvisation, and Formation. This design also uses method of collecting data like interview, observation, literature study, and documentation. This design creates brand visual identity like logo and illustration assets that is apllicated on promotion media like Instagram post, Billboard, T-Banner, T- Shirt, and Nametag. The idea of conserving the spirit of music performance that Pregina Showbiz Bali wants to show through Keep on Stage event are presented on the visual identity that have been designed.
Co-Authors Alit Kumala Dewi Anak Agung Gde Bagus Udayana Ari, Ida Ayu Dwita Krisna Bayu Artha, I Gede Agus Indram Bianda Aprilia Rahardjo Gabriel Rico Adhitya I Bagus Wijna Bratanatyam I Gusti Agung Bagus Wimajaya I Made Arsa Krisnawan I Nyoman Darma Putra I Nyoman Larry Julianto I Nyoman Suarka I Wayan Swandi Ida Ayu Laksmita Sari Ida Bagus Ketut Trinawindu Janottama, I Putu Arya Krisna Ari, Ida Ayu Dwita Kumala, Alit Maria Christina Ongkowidjojo Muhammad Farhan Ashshiddiqie Natabuana, Nugraha Ni Luh Ayu Praba Intarini Ni Luh Desi In Diana Sari, Ni Luh Desi In Ni Putu Dhea Pramesti Pande Putu Sastra Wibawa Patrick Hendrata Putra Pramesti, Ni Putu Dhea Pranawa, I.G.A.Ngurah Bagus Rama Risvi Pangestu Sastra Wibawa, Pande Putu Sujayanthi, Ni Wayan Masyuni Sumbo Tinarbuko Suryadi Suryadi Suryawan, I Gde Wijna Bratanatyam, I Bagus Wirawan, I Gusti Ngurah