Article Per Year (5 Year)
p-Index From 2021 - 2026
2.923
P-Index
This Author published in this journals
All Journal Jurnal Ketahanan Nasional Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL ILMIAH MAHASISWA AGROINFO GALUH AGROSCIENCE Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Jurnal Agrisistem: Seri Sosek dan Penyuluhan Jurnal Pengabdian Kepada Masyarakat Patikala AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Agripreneur : Jurnal Pertanian Agribisnis Agrita Jurnal Agroteknologi Jurnal Agrifoodtech Jagur: Jurnal Agroteknologi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Ilmu-Ilmu Pertanian
Nalinda, Rika
Politeknik Pembangunan Pertanian Yogyakarta Magelang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
ANALISIS AIDA PADA EVALUASI PEMASARAN PRODUK BUMBU BUBUK DI PT BOTANERA AGROVATE INDONESIA Vidya Anindya Prasetyo; Fitria Naimatu Sadiyah; Rika Nalinda
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 2 (2026): Mei 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i2.24210

Abstract

Penelitian ini bertujuan untuk membuktikan efektivitas strategi pemasaran produk bumbu bubuk menggunakan model AIDA ( Attention, Interest, Desire, Action ) sebagai pendekatan dalam memahami tahapan respon konsumen terhadap kegiatan promosi. Penelitian dilakukan terhadap 35 pemilik toko yang menjadi target pasar dengan menggunakan instrumen kuesioner skala Likert 1–3 yang terdiri atas 20 pernyataan yang mewakili masing-masing indikator variabel AIDA. Data dianalisis secara deskriptif kuantitatif melalui perhitungan skor total, nilai rata-rata, serta persentase pencapaian setiap variabel guna mengukur tingkat keberhasilan strategi pemasaran pada setiap tahapan proses keputusan pembelian. Hasil penelitian menunjukkan bahwa variabel Attention memperoleh rata-rata skor 2,35 dengan kategori tinggi, Interest sebesar 1,68 kategori sedang, Desire sebesar 1,32 kategori rendah, dan Action sebesar 1,16 kategori rendah. Hal ini menunjukkan bahwa strategi pemasaran masih tergolong rendah dan kurang efektif dalam menarik minat konsumen. Kondisi tersebut menunjukkan bahwa strategi promosi perlu diperkuat agar lebih menarik dan meyakinkan konsumen, penekanan pada keunggulan produk, serta pemberian sampel gratis agar pembelian dapat meningkat.
ANALISIS PENGENDALIAN PERSEDIAAN SIMPLISIA PRODUK WEDANG UWUH (STUDI KASUS: CV SALAMA NUSANTARA) Fauziah, Syifa; Nalinda, Rika; Munambar, Siwitri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.77660

Abstract

CV Salama Nusantara had not conducted calculations regarding inventory, and there were still raw materials accumulating in the warehouse (overstock), which could result in a reduction in profit and an increase in company expenses. Additionally, it was observed that there was a shortage of raw materials (stockout), leading to production interruptions and the company incurring higher costs for reordering in smaller quantities. This research aimed to understand the inventory system when using ABC and EOQ methods and the difference in Total Inventory Cost (TIC) values between the company’s and EOQ methods The study showed that the ABC method in the simplisia inventory system classified category A with 66.58% of the investment value for one type of simplisia, requiring greater control compared to categories B and C. The use of EOQ for ginger simplisia resulted in the highest EOQ value of 134.72 kg with an ordering frequency of 7 times. The comparison of Total Inventory Cost (TIC) for simplisia such as red ginger, cardamom, sappanwood, cinnamon, cloves, and nutmeg showed that the EOQ method resulted in a lower TIC compared to the company’s policy, with differences of Rp2,365, Rp12,973, Rp14,116, Rp65,494, Rp4,768, Rp16,055, and Rp66,048, respectively.
Co-Authors Adi Prayoga Amanda, Annisya Rekha Ananti Yekti Arif Rahman Hakim Dominikus Tino Euriga, Epsi Fathurrohman, Reza Fauziah, Nicky Oktav Fitria Naimatu Sa'diyah Galang Ramadhan Hartono, Hildazya Hildazya Hartono Irmafiyani, Ani Iswantara, Diffa Ardiwana Nor Maroah, Wiwin Medityah, Mega Amalia Muhammad Afif Nastiti, Tiara Ayu Novia Aristi Rahayu Nur Afifah Nur Rohmah Lufti A'yuni Nurlaela , Siti Pitri Ratna Asih Puspitojati, Endah Rahmah, Rasya Aulia Rajiman Rajiman Reswara, Ilham Veda Ridha Luthfiah, Hana Siti Fatimah Sujono Sujono Syifa Fauziah Vidya Anindya Prasetyo