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All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Rival Pahrijal
Nusa Putra University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analysis of Green Product Innovation and Cleaner Production Technology on Business Sustainability and Competitive Advantage in the Beauty Industry in West Java Tengku Ine Hendriana; Salwa Aulia Novitasari; Rival Pahrijal
West Science Social and Humanities Studies Vol. 2 No. 11 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i11.1439

Abstract

This study examines the impact of Green Product Innovation and Cleaner Production Technology on Business Sustainability and Competitive Advantage in the beauty industry in West Java. As environmental concerns and consumer demand for sustainable products grow, companies are increasingly adopting eco-friendly practices to enhance both their operational sustainability and market position. Using a quantitative research approach, data were collected from 160 beauty firms and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that Green Product Innovation and Cleaner Production Technology positively influence Business Sustainability, which in turn significantly enhances Competitive Advantage. These results underscore the strategic importance of integrating sustainability practices, highlighting their dual role in promoting environmental responsibility and providing a competitive edge. This study contributes to the literature on sustainability in the beauty industry and offers practical insights for industry practitioners aiming to achieve long-term success in a competitive and eco-conscious market.
Trends in Cultural Tourism Research: A Bibliometric Analysis of Creative Economy Contributions Loso Judijanto; Bambang Suharto; Rival Pahrijal
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1639

Abstract

This study explores trends and contributions in cultural tourism research within the context of the creative economy through a bibliometric analysis of publications indexed in Scopus. Using VOSviewer, the study identifies key themes, influential authors, and collaborative networks, revealing the central role of cultural tourism as a nexus for integrating cultural preservation, creativity, and economic growth. The analysis highlights sustainability, innovation, and digital transformation as emerging focal points in the field. Prominent researchers such as Greg Richards and theories like the experience economy are pivotal to the discourse, while international collaborations involving countries like Indonesia, the United States, and China demonstrate the global significance of cultural tourism research. Despite its growth, gaps in cross-regional representation, particularly in Africa and South America, highlight areas for future exploration. This study provides actionable insights for advancing cultural tourism strategies to align with sustainability goals and foster inclusive economic development.
The Impact of IoT Marketing Automation and Data Quality on Increasing Sales of Fashion MSMEs in West Java Frans Sudirjo; Muhamad Ammar Muhtadi; Rival Pahrijal
West Science Social and Humanities Studies Vol. 3 No. 12 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i12.2511

Abstract

The rapid development of digital technologies has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt more advanced marketing strategies to remain competitive. This study investigates the impact of IoT marketing automation and data quality on the sales growth of fashion MSMEs in West Java. A quantitative research approach was employed using primary data collected from 250 fashion MSME owners and managers through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using SPSS version 25, applying descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that IoT marketing automation has a positive and significant effect on sales growth, demonstrating that automated and data-driven marketing activities enhance marketing efficiency and customer engagement. Data quality also shows a positive and significant effect on sales growth, highlighting the importance of accurate, complete, timely, and relevant data in supporting effective marketing and sales decisions. Furthermore, the simultaneous analysis reveals that IoT marketing automation and data quality jointly contribute significantly to explaining sales growth among fashion MSMEs. These findings suggest that successful digital transformation in MSMEs requires not only the adoption of IoT-based marketing technologies but also strong data management practices. The study provides practical insights for MSME practitioners and policymakers in designing strategies to strengthen digital capabilities and improve business performance in the fashion sector.
Experiential Marketing: Bibliometric Mapping of Consumer Engagement Frans Sudirjo; Rival Pahrijal; Rani Eka Arini
West Science Social and Humanities Studies Vol. 3 No. 12 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i12.2516

Abstract

This research explores the intellectual landscape and dynamic themes of consumer engagement with experiential marketing by undertaking a bibliometric analysis. The research, which has spanned more than two decades of research literature on Scopus, has identified the emerging trends, themes, and influential research works, thus presenting a broad picture of this area of research focus. The research results make it clear that there is an increasingly important role of immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR), social media, and other related elements that help intensify consumer engagement practices. The research work proposes a decision-making model regarding customer engagement strategy and delves into the interdisciplinary aspects of this research area, which encompasses psychology, digital media, and marketing strategy. The research work, while presenting its findings, also brings into focus the scattered nature of research work and the need to further investigate new trends and cross-discipline perspectives related to the global scenario of consumer engagement research.
Analysis of the Role of Sharia Financing Product Innovation and Compliance with Profit Sharing Principles in Increasing the Attractiveness of Sharia Banks for MSMEs in Bandung City Rival Pahrijal; Zainur Rafik
West Science Social and Humanities Studies Vol. 4 No. 01 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i01.2628

Abstract

This study examines the role of sharia financing product innovation and compliance with profit-sharing principles in enhancing the attractiveness of sharia banks for micro, small, and medium enterprises (MSMEs) in Bandung City. MSMEs play a crucial role in the local economy but often face constraints in accessing suitable financing. Sharia banks offer an alternative financing model based on ethical values and profit-sharing mechanisms; however, their attractiveness depends on both product innovation and consistent adherence to sharia principles. This research adopts a quantitative approach using primary data collected from 150 MSME actors through a structured questionnaire measured on a five-point Likert scale. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results show that sharia financing product innovation has a positive and significant effect on the attractiveness of sharia banks. Furthermore, compliance with profit-sharing principles demonstrates a stronger positive influence, indicating that transparency, fairness, and authentic sharia implementation are critical in building MSME trust and preference. The findings suggest that sharia banks should integrate continuous product innovation with strict adherence to profit-sharing principles to enhance competitiveness and strengthen long-term relationships with MSMEs. This study contributes to the empirical literature on Islamic banking and provides practical implications for sharia bank management in designing MSME-oriented financing strategies.
The Influence of Teachers' Pedagogical Competence and the Use of Digital Technology on Islamic Education Learning Outcomes in Senior High Schools in East Java Anizar Anizar; Rival Pahrijal; Rani Eka Arini; Istiarsyah Istiarsyah; Siti Nurjannah
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2653

Abstract

This study aims to analyze the influence of teachers’ pedagogical competence and the use of digital technology on Islamic Education learning outcomes in senior high schools in East Java. A quantitative research approach was employed involving 85 student respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS version 25 through descriptive statistics, validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that teachers’ pedagogical competence has a positive and significant effect on learning outcomes, demonstrating that effective instructional strategies and classroom management contribute to improved student understanding. Similarly, the use of digital technology shows a positive and significant influence, indicating that technology-supported learning enhances student engagement and comprehension. Simultaneous testing reveals that both variables significantly affect Islamic Education learning outcomes with a coefficient of determination (R²) of 0.491, meaning that 49.1% of learning outcomes are explained by these factors. The findings highlight the importance of integrating strong pedagogical competence with effective digital technology utilization to improve learning effectiveness in contemporary Islamic Education.
Co-Authors Alifah Wilanda Anizar Anizar Bambang Suharto DinaMarthaFitri1 ErnyElviany2 Eddy Silamat Emdat Suprayitno Frans Sudirjo Hasibuan, Faisal Umardani Herda Ariyani Hernawati Hernawati Ilham Akbar Bunyamin Istiarsyah, Istiarsyah Josua Sahala Loso Judijanto Muhamad Ammar Muhtadi Nurnaningsih, Rita Rani Eka Arini Salwa Aulia Novitasari Siti Nurjannah Tengku Ine Hendriana Yamtana Yamtana Zainur Rafik