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Analysis of Green Product Innovation and Cleaner Production Technology on Business Sustainability and Competitive Advantage in the Beauty Industry in West Java Tengku Ine Hendriana; Salwa Aulia Novitasari; Rival Pahrijal
West Science Social and Humanities Studies Vol. 2 No. 11 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i11.1439

Abstract

This study examines the impact of Green Product Innovation and Cleaner Production Technology on Business Sustainability and Competitive Advantage in the beauty industry in West Java. As environmental concerns and consumer demand for sustainable products grow, companies are increasingly adopting eco-friendly practices to enhance both their operational sustainability and market position. Using a quantitative research approach, data were collected from 160 beauty firms and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that Green Product Innovation and Cleaner Production Technology positively influence Business Sustainability, which in turn significantly enhances Competitive Advantage. These results underscore the strategic importance of integrating sustainability practices, highlighting their dual role in promoting environmental responsibility and providing a competitive edge. This study contributes to the literature on sustainability in the beauty industry and offers practical insights for industry practitioners aiming to achieve long-term success in a competitive and eco-conscious market.
Trends in Cultural Tourism Research: A Bibliometric Analysis of Creative Economy Contributions Loso Judijanto; Bambang Suharto; Rival Pahrijal
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1639

Abstract

This study explores trends and contributions in cultural tourism research within the context of the creative economy through a bibliometric analysis of publications indexed in Scopus. Using VOSviewer, the study identifies key themes, influential authors, and collaborative networks, revealing the central role of cultural tourism as a nexus for integrating cultural preservation, creativity, and economic growth. The analysis highlights sustainability, innovation, and digital transformation as emerging focal points in the field. Prominent researchers such as Greg Richards and theories like the experience economy are pivotal to the discourse, while international collaborations involving countries like Indonesia, the United States, and China demonstrate the global significance of cultural tourism research. Despite its growth, gaps in cross-regional representation, particularly in Africa and South America, highlight areas for future exploration. This study provides actionable insights for advancing cultural tourism strategies to align with sustainability goals and foster inclusive economic development.