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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal The Messenger Nomosleca MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Studi Komunikasi Nyimak: Journal of Communication JURNAL PENDIDIKAN TAMBUSAI Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Journal of Community Service and Empowerment Pasundan International of Community Services Journal (PICS-J) JURNAL KOMUNIKASI DAN BISNIS Unram Journal of Community Service (UJCS) Histeria: Jurnal Ilmiah Sosial dan Humaniora
Henni Gusfa
Universitas Mercu Buana
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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#gagalkanomnibuslaw movement: How Simulacra Sparks Mass Action Oktavianingtyas, irmawati; Wono, Hilda Yunita; Gusfa, Henni
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3927

Abstract

The hash-tag #gagalkanomnibuslaw used by the twitter "social media '' users appears as a form of virtual protest of Indonesian people aiming at the Indonesian government. Information about  Omnibus Law (UU Cipta Kerja) has been growing rapidly on social media since the popularity of the hash-tag increased. Unfortunately, the popularity of this hash-tag has made various information without references (hoaxes) which further confuses the original essence of the Movement. Based on that, The overall study objective is to find out how the false reality created by the hash-tag #gagalkanomnibuslaw is able to move the mass. This is a qualitative study using Jean Baudrillard’s concept of simulacra to analyze the case. The result shows that the participants of the movement were trapped in simulacra, where the false reality of the information in cyberspace was used as a reference in carrying out both virtual and nonvirtual protest.
Design and Management of Digital Communication Media to Build Stakeholder Trust and Reputation of the Indonesian Ikaboga Organization Pandjaitan, Rosmawaty Hilderiah; Gusfa, Henni; Wulandari, Ririn
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.765

Abstract

Ikatan Ahli Boga Indonesia (Ikaboga Indonesia) was established in 1987. It is the first and oldest organization for Indonesian Culinary Experts. This organization is neither commercial nor political. They are currently experiencing challenges such as the weak commitment of its members, especially in terms of setting aside time, energy, and materials. As a result, many organizational tasks are not carried out according to their duties. This organization is also weak in managing digital communication media. In the digital era, many organizations compete to build stakeholder trust and reputation through digital media. This is the background to this PKM. By paying attention to the three main principles of the SDGs, namely universal, integration, and inclusive, this PKM focuses on and aims to improve the skills (technology and management) of the administrators and members of Ikaboga Indonesia. Such as skills in organizational communication management and the design and management of digital communication media to build stakeholder trust and the reputation of Ikaboga Indonesia. This program is carried out by elaborating ten methods: learning methods, question and answer and discussion methods, demonstration methods, problem-solving methods, practice or skills training methods, design methods, discovery methods, inquiry methods, mind mapping methods, and role-sharing methods. As a result, this activity was positively influenced; 71% of participants attended because they were interested and wanted to learn. This PKM was also considered to impact 81.2% of participants' cognitive changes significantly. The causal factors did not have a 100% effect on increasing participants' cognitive abilities due to obstacles of 56.5% lost and intermittent sound due to signal.; 43.5% had a wrong signal.; 21.77% due to distance obstacles, and 17.4% due to technological barriers, hunger, and other work, so they could not focus.
Manajemen komunikasi risiko terhadap bencana kebakaran gedung Andrianto, Rahadian; Gusfa, Henni; Hereyah, Yoyoh
Histeria: Jurnal Ilmiah Sosial dan Humaniora Vol. 3 No. 1 (2024): Histeria: Jurnal Ilmiah Sosial dan Humaniora
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/histeria.v3i1.1043

Abstract

Bahaya kebakaran merupakan bencana yang tidak dapat di prediksi kapan datangnya. Kerugian harta benda maupun nyawa seakan ada didepan mata. Komunikasi merupakan kunci keberhasilan dalam mitigasi risiko kebakaran, kesiapsiagaan, respon dan antisipasi kejadian kembali. Proses manajemen komunikasi risiko kepada pengelola dan penghuni gedung dapat mengurangi kerugian baik harta benda maupun jiwa dan mengantisipasi bencana kebaran terjadi lagi. Penelitian ini bertujuan untuk menganalisis strategi komunikasi risiko berbabasis bangunan tinggi di Provinsi Jakarta. Penelitian ini menggunakan metode deskriptif kualitatif, paradigma konstruktivis teknis analisis data yang digunakan adalah reduksi data, penyajian data dan penarikan kesimpulan pada saat pra penelitian, selama penelitian dan pasca penelitian. Pengambilan data dilakukan dengan melakukan observasi, wawancara dan dokumen. Subjek penelitian adalah pengelola gedung dan Disgulkarmat Provinsi DKI Jakarta. Hasil dari penelitian ini adalah manajamen komunikasi risiko dapat menjadi kunci dalam menghadapi bahaya bencana kebakaran, kemudian diperlukan strategi dalam penyampain pesan komunikasi risiko kebakaran pada pengelola gedung.
IMC Strategy and Strengthening of Restaurant Brand based on Sultanate Cultural Heritage in The Recovery Period Covid-19: Case Study Bale Raos Resto Yogyakarta Rahmawati, Shita; Gusfa, Henni; Makkuraga, Afdal
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1051

Abstract

The development of the hospitality business, especially special restaurants that serve the Sultan's favorite dishes, requires an appropriate marketing communication strategy. Tourism and hospitality business recovered the fastest during the recovery from the Covid-19 pandemic. This research aims to create the right integrated marketing communication (IMC) strategy to reach the targeted market. Using qualitative research methods, inductive and constructivist paradigms, as well as data collection through the field and virtual world observations, in-depth interviews, and literature studies and then triangulated to produce valid research results. Currently, IMC is experiencing rapid development, not only in terms of content but also in terms of media and selection of messengers. If IMC 1.0 focuses on product content, then in IMC 4.0 the customer must be the main focus, so the communication content material created must be based on the principle of benefits and added value received by customers. such as getting new experiences, enjoying a unique and authentic taste, self-existence and others. Bale Raos restaurant has been able to create the right IMC but of course it needs improvement for more optimal results. The most important suggestion, Bale Raos Resto must review and reorganize its IMC program and improve marketing media in terms of content, format and appearance so that it is more appealing to the customer's sensory senses. meet the principle of customer benefits.
Co-Authors Afdal Makkuraga Putra Andrianto, Rahadian Baihaki, Eki ENDAH PRATIWI Fani Puspitasari Gun Gun Heryanto Hamdani Pratama Hilda Yunita Wono Huey, Nun Shwu Hutasoit, Kennorton Irmawanti, Irmawanti Nur Fitri Yanti Oktaviani, Nedia Oktavianingtyas, irmawati Pakan, Christian Kevin L Pandjaitan, Rosmawaty Hilderiah Rahmawati, Shita Riki Arswendi Ririn Wulandari Rita Nurlita Setia Riza Gusti Rahayu Rully Rahmat Siang, Tan Gek Sumarni, Mimi Syaefuddin, S. Tuti Widiastuti Yofrina Octika Gultom Yoyoh Hereyah Yulianti Fajar Wulandari Yuliawaty, Elly