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All Journal Jurnal Pariwisata Pesona MetaKom : Jurnal Kajian Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Pengabdian Pada Masyarakat MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi INJECT (Interdisciplinary Journal of Communication) Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Prosiding Conference on Research and Community Services Yumary: Jurnal Pengabdian kepada Masyarakat MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Destinesia : Jurnal Hospitaliti dan Pariwisata RELASI: Jurnal Penelitian Komunikasi Journal of Scientific Research, Education, and Technology Sintesa Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Kajian Pariwisata dan Perhotelan Cakrawala: Journal of Religious Studies and Global Society
Mohammad Insan Romadhan
Universitas 17 Agustus 1945 Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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MEMBANGUN CITRA BUDAYA MASYARAKAT SUMENEP MELALUI FESTIVAL MUSIK TONG-TONG Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.41 KB) | DOI: 10.20527/mc.v5i1.6993

Abstract

Sumenep is the easternmost region of the island of Madura which has a lot of potential for both natural and cultural tourism. But behind this great potential, there is one problem that needs to be considered, namely the community's stigma of the culture of the Madurese community itself. In general, the culture of Madurese people is known as a hard, firm and tend to be rough society. Even though Madurese culture is not what people generally think. It is the duty of the regional government to be able to rebuild the self-image of the Madurese community, especially Sumenep. Based on this the researcher is interested in studying the effort to build the cultural image of the Sumenep community through the tong-tong music festival. The theoretical study in this study uses the impression management theory to see the phenomenon of the use of music tongs in building the cultural image of the Sumenep community, while the Laswell communication model is used to see the use of this festival as a medium for delivering messages. This research approach uses qualitative descriptive research. The informant of this study was the head of promotion of the Department of Tourism, Youth Culture and Sports. Data collection uses interviews, observation, and documentation. The results showed that in building the cultural image of the people of Sumenep, they tended to use the ingratiation strategy (pleasing others) and the self-promotion strategy. Both of these strategies are widely applied by showing the characteristics possessed by Sumenep by using attributes that indeed show the culture of the Sumenep community. In addition, the way that is carried out through the tong music festival also contains elements of entertainment that can provide fun to others.
PERSONAL BRANDING JOKOWI DALAM MEMPERTAHANKAN BRAND IMAGE MELALUI VIDEO BLOG YOUTUBE Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.002 KB) | DOI: 10.20527/mc.v3i2.5446

Abstract

ABSTRACT The development of new media that is so rapidly in particular social media at a time when the media makes many overlapping with varying degrees of human life, including use as a branding medium one is personal branding. Jokowi is one of the people leverage social media in particular youtube in branding. The youtube channel of Jokowi was registered on youtube starting on 6 may 2015, per November 2017 already as much as 19 million impressions and uploded around 250 videos. Research using qualitative approach, with the kind of descriptive research. The subject of this research is the youtube channel of Jokowi, its data collection techniques using observation and documentation of data analysis techniques using while Creswell. In this study using a literature review regarding the brand, especially personal branding. The results of his research Personal branding done Jokowi through video blogs on youtube channel can be said to succeed in maintaining brand image that's been built up that he was a President of a simple, close to the people, friendly and built Indonesia.Key words: Personal branding, Youtube, Jokowi
Manajemen Kesan Pelaku Budaya Musik Saronen Dalam Mempertahankan Eksistensi di Masa Pandemi Mohammad Insan Romadhan; Bagus Cahyo Shah Adhi Pradana
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2021): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v5i2.5835

Abstract

Pandemi Covid-19 yang sudah hampir setahun terjadi di Indonesia membuat berbagai bidang harus dapat beradaptasi. Masa pandemi seperti sekarang kerumunan sangat tidak disarankan. Hal tersebut menjadi permasalahan besar khususnya pada pelaku seni pertunjukan tradisional musik saronen. Minat masyarakat terhadap musik saronen sebelum pandemi saja sudah mulai berkurang peminatnya. Masalah tersebut diperparah dengan kondisi ketika ada pandemi Covid-19. Bukan hanya bertahan akan gempuran budaya modern tetapi juga bertahan menghadapi situasi yang diakibatkan pandemi Covid-19. Berdasarkan hal terebut perlu melakukan kajian mengenai manajemen kesan pelaku budaya untuk dapat mempertahankan eksistensinya di masa pandemi. Literatur yang dijadikan sebagai pisau analisis adalah teori manajemen impresi yang meliputi  ingratiation, self-promotion, exemplification, supplication dan intimidation. Menggunakan metode penelitian kualitatif dengan jenis penelitian deskriptif, dimana informan penelitian yaitu pelaku budaya budaya saronen untuk digali lebih dalam dengan menggunakan wawancara mendalam dan observasi. Teknik analisis data menggunakan jalur analisis data tiga tahap dimana analisis data dilakukan melalui tahapan reduksi data, penyajian data dan verifikasi penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kecenderungan manajemen kesan yang ditampilkan oleh pelaku budaya lebih kepada supplication. Hal ini diperlihatkan oleh para pelaku budaya dengan menunjukkan kepasrahan akan situasi yang sedang dialami oleh kelompok budayanya akibat pandemi covid-19.
MARKETING COMMUNICATION STRATEGY OF HALAL TOURISM AROUND GUS DUR’S CEMETERY IN JOMBANG Afifatur Rohimah; Mohammad Insan Romadhan
INJECT (Interdisciplinary Journal of Communication) Vol 4, No 1 (2019)
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.088 KB) | DOI: 10.18326/inject.v4i1.1-14

Abstract

This article aims to develop an appropriate strategy for halal tourism at the complex of Gus Dur’s cemetery. The aim of the study is to find out an appropriate marketing communication strategy that can be applied for halal tourism particularly in religious tourism complex, around Gus Dur’s cemetery. This study used descriptive qualitative method through a mapping approach in finding the data. The finding of the study is that the implementation of an appropriate marketing communication strategy of halal tourism around Gus Dur’s cemetery should consider several aspects including advertisement role, sales promotion, event enhancement, maximizing social relationships, social publicity, direct marketing with digital utilization, and growing good tourist image with the role of word of mouth. The marketing communication strategy that will be developed should refer to the concept of halal tourism; the so called Muslim-friendly environment. Throughout this marketing communication strategy, this will maximize the existence of religious tourism around Gus Dur’s cemetery both for local and international tourists.
Tren’s Personal Branding Youtuber Indonesia Mohammad Insan Romadhan
Linimasa : Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2018): Juli 2018
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4525.482 KB) | DOI: 10.23969/linimasa.v1i2.1080

Abstract

ABSTRAK Youtube sebagai media online berbasis video adalah salah satu media online dengan pengunjung terbesar di Indonesia, tercatat pada situs pemeringkat website alexa.com youtube berada pada peringkat tiga di bawah raksasa mesin pencari google. Besarnya jumlah pengunjung pada media online youtube membuat banyak pihak menggunakan youtube sebagai sarana berbagai aktivitas, termasuk di antaranya digunakan oleh youtuber Indonesia untuk membranding dirinya agar dapat menarik banyak pengunjung sehingga dapat menghasilkan uang dan kepopuleran. Oleh karena itu, peneliti tertarik untuk melihat tren personal branding yang banyak dilakukan oleh youtuber Indonesia. penelitian ini menggunakan konsep personal branding dan media online youtube sebagai kajian referensi, sedangkan metode penelitiannya menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif, pengumpulan data menggunakan observasi dan dokumentasi. Analisis data menggunakan Cresswell. Hasil penelitian yang diperoleh bahwa tren personal branding yang banyak dilakukan oleh youtuber Indonesia lebih membentuk brand personal yang atraktif, humoris, dan informatif.
PENUMBUHAN LOYALITAS PASIEN DI RS. ORTHOPEDI DAN TRAUMATOLOGI SURABAYA MELALUI PROSES MANAJEMEN PUBLIC RELATIONS Ega Priliagita; Mohammad Insan Romadhan; Ni Made Ida Pratiwi
RELASI Vol 1 No 02 (2021): Media and Cultural Studies
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.35 KB)

Abstract

Pada setiap rumah sakit masing-masing mempunyai perencanaan dan pengelolaan  organisasi demi tujuan untuk menumbuhkan kesetiaan para pasiennya dan di sana meniscayakan peran dari serangkaian kegiatan berupa Public  Relatios  di  dalamnya.  Begitu pula yang terjadi pada RS. Orthopedi dan Traumatologi  Surabaya. Rumah Sakit dengan spesialisasi tulang dan traumatologi ini yang telah  berdiri sudah 10 tahun juga melakukan serangkaian kegiatan kePRan ini demi loyalisan pelanggan atau pasien. Berangkat dari data awal ini kemudian itu   peneliti merasa tertarik untuk melakukan studi dengan menggunakan cara penelitian yang berjudul “Proses   Manajemen Public   Relations Dalam   Menumbuhkan Loyalitas  Pasien di RS.  Orthopedi  dan  Traumatologi  Surabaya”.  Studi tentang manajemen Public Relatios di RS. Orthopedi dan Traumatologi Surabaya ini bermula dari permasalahan mengenai bagaimana proses manajamen Public Relations dalam meningkatkan loyalitas para pasiennya. Dalam studi ini digunakan konsep proses manajemen Public Relations milik Cutlip, Center, Allen, & Broom. Studi ini menggunakan jenis penelitian deskriptif kualitatif dengan menggunakan metode penelitian studi kasus. Teknik pengumpulan data digunakan wawancara mendalam. Untuk kepentingan data dimaksut maka dilakukan reduksi data, penyajian data, dan penarikan kesimpulan serta verifikasi pada teknik analisis data.Hasil penelitian menunjukkan bahwa RS. Orthopedi dan Traumatologi Surabaya memenuhi 4 konsep proses manajemen Public Relations: fact finding, planning, communication, evaluating ketika melakukan aktivitas Public Relations dalam menumbuhkan loyalitas pasiennya. Public Relations menggunakan proses empat langkah manajemen Public Relations yaitu mengidentifikasi permasalahan yang masuk ke dalam keluhan, melakukan survey pelanggan, menyusun program kerja, dan membuat rencana strategis rumah sakit, menggencarkan banyak promo dan melakukan kegiatan PR, dan melakukan evaluasi kegiatan rumah sakit.
ANALISIS PERSONAL BRANDING SELEBGRAM AWKARIN DI MEDIA SOSIAL INSTAGRAM TERHADAP PANDANGAN FOLLOWERS MENGENAI FASHION AWKARIN Mohammad Insan Romadhan; Rosalyn Agustina; Bagus Cahyo Shah Adhi Pradana
RELASI Vol 2 No 02 (2022): Komunikasi
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Media sosial Instagram saat ini telah menjadi media alternatif dalam bidang Branding. Karin Novilda atau biasanya disebut Aw Karin. Merupakan salah satu pengguna aktif dalam Media Sosial Instagram. Aw Karin menggunakan Instagram selain untuk endorse, berbagi informasi, dan juga membentuk Personal Branding Fashion miliknya . Tujuan dari penelitian ini adalah bagaimana Aw Karin membentuk Personal Branding Fashion terhadap pandangan pengikut (followers) di Instagram nya. Metode Penelitian yang digunakan adalah metode analisis isi deskriptif kualitatif . Pengumpulan data yang digunakan melalui wawancara, observasi data, dan dokumentasi berupa unggahan foto Fashion di Instagram Awkarin. Teknik analisis data yang digunakan adalah menerangkan data, mengklarifikasi, memberikan gambaran, dan menginterpretasikan data kemudian akan disimpulkan. Teori yang digunakan dalam penelitian ini yaitu teori Dramaturgi by Erving Goffman, yaitu  panggung depan, panggung belakang, penonton, dan pengelolaan kesan. Hasil penelitian menunjukan bahwa Aw Karin membentuk Personal Branding Fashion di Instagram dengan memanfaatkan fitur-fitur yang ada pada Instagram untuk tempat berkarya, bersosialisasi, berbagi informasi dan pengalaman serta sarana komunikasi dengan pengikutnya.
PENERAPAN INTEGRATED MARKETING COMMUNICATION (IMC) OLEH AIOLA EATERY DALAM KEBERHASILAN PROMO HALAL BI HALAL Annisa Indira Putri; Dwi Ananda Rizka Octavia; Mohammad Insan Romadhan
RELASI Vol 2 No 02 (2022): Komunikasi
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Intense competition in the era of the industrial revolution and the development of digital technology is a challenge for a company to have an effective and targeted marketing strategy. Integrated Marketing Communication (IMC) is a marketing strategy that must be owned by a company, including a Food n Beverage company. Aiola eatery is one of the most successful FnB companies in Surabaya. This success is accompanied by a variety of good marketing strategies. This study aims to find out how the IMC implementation carried out by Aiola Eatery in the Halal bi Halal promo and at the same time analyzes its success. This research uses qualitative method with constructivism paradigm as the basis. The study was conducted by two researchers with data collection techniques using in-depth interviews with Marketing Communication from Aiola Eatery as primary data and secondary data in the form of promo designs and promo recap results. The results of this study are Aiola Eatery uses 4 kinds of IMC strategies, namely public relations & publicity, digital marketing, sales promotion and direct marketing. This strategy supports the success of Aiola Eatery in making promos, one of which is the Halal bi Halal promo with targeted results. In addition, Aiola Eatery also uses IMC as an effort to align customers both online or on social media and those who come in person or dine in.
MANAJEMEN PUBLIC RELATION INDUSTRI WISATA BUDAYA DI SUMENEP SAAT PANDEMI Bagus Cahyo Shah Adhi Pradana; Bagoes Soenarjanto; Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v7i2.11327

Abstract

ABSTRACT  The Covid-19 pandemic has caused the tourism sector to experience major problems. The call for social restrictions and the prohibition of crowding has caused various cases of a drastic decline in the number of tourists, including in Sumenep Madura. A place that relies on tourism as one of the leading sectors has experienced paralysis in various kinds of tourism actors, including cultural tourism industry players. Overcoming these problems requires public relations management in order to survive during the pandemic. The public relations management process which consists of four steps involving problem identification, planning, communication action, and evaluation is a step that is often taken by public relations in solving a problem. Based on that, the formulation of the problem taken is how is the management of public relations for the cultural tourism industry players in Sumenep during the pandemic. The research approach uses a qualitative case study method. Data collection techniques using interviews, observation, and documentation. The determination of the informants was carried out by purposive sampling, namely the actors of the cultural tourism industry in Sumenep. The data analysis technique uses three lines of data analysis, namely data reduction, data presentation, and verification of conclusion drawing. The results of the study show that the use of research tools is not optimal by using only informal interviews and a little media research and not using surveys to find broader problems. In addition, the planning that is made is not yet mature, with many activities being carried out spontaneously. And there are no indicators in determining the success of the activities carried out as a basis for evaluation Keywords: Public Relations Management, Tourism, Cultural Tourism Actors© 2020 MetaCommunication; Journal Of Communication Studies
MEMBANGUN CITRA CAFE GRANDE GARDEN DALAM BINGKAI SOSIAL MEDIA INSTAGRAM Anyes Wahyudi; Abdul Rokhim; Mohammad Insan Romadhan
RELASI Vol 2 No 04 (2022): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

Pesatnya  perkembangan bisnis di era sekarang ini mengakibatkan persaingan yang semakin sengit. Tidak hanya mengenai bagaimana suatu bisnis menyediakan produk dan pelayanan tetapi mengenai bagaimana produk dan jasa yang telah diciptakan dapat diketahui, diterima, dan dipercaya oleh para konsumen. Dengan adanya kemajuan  teknologi saat ini seperti media sosial sangat berperan penting guna membangun citra suatu perusahaan.  Dalam   penelitian   ini   peneliti bertujuan untuk mengetahui bagaimana membangun sebuah citra grande garden cafe dalam bingkai sosial media instagram, dimana penelitian ini menggunakan teori media   baru. Metode  yang  digunakanpun  yaitu  studi  kasus  dengan pendekatan  kualitatif.
Co-Authors Abdul Rokhim Afifatur Rohimah Afifatur Rohimah Ajeng Ferdiawati Amelia, Vira Anggraeny Puspaningtyas Annisa Indira Putri Anyes Wahyudi Ari Annastasya, Dewanda Arief Darmawan Arshintawaty, Sherly Gracia B.C.S Adhi Pradana Bagoes Soenarjanto Bagus Cahyo Shah Adhi Pradana Bagus Indra Setiawan Devi Kurnia Inayati Dewi, Dinda Citra Dida Rahmadanik Dwi Ananda Rizka Octavia Ega Priliagita Fiolita Eunike Herlina Herlina Islami, Annisa Nur Januantoro, Ardy Juniati, Iis Krissanty Aulia Dewi Kusnadi, Hajidah Fildzahun Nadhilah Muchamad Rizqi Muthmainnah, Amalia Nurul Nugroho, Mulyanto Palupi, Merry Fridha Tri Pariyanto Pariyanto, Pariyanto Pattira Eldayanara Permana, Anggriyan Pradana, Bagus Cahyo Shah Adhi Pratiwi, Ni Made Ida Rinata, Asfira Rachmad Rizqi, Muchammad Rosalyn Agustina Safinka, Marsyanda Dita SALSABILA, ANNISA Siti Muhimatul Khoiroh Sudaryanto, Edy Sumarah, Noorshanti Suwandha, Aisyah Indha Wibowo, Cindy Berliana Windriati, Alfia Retna