Garuda - Garba Rujukan Digital

Pengaruh Efektivitas Pesan CSR melalui Instagram terhadap Pembentukan Citra lia s. Associates Branding dan Design Agency Salsabila, Annisa; Sudaryanto, Edy; Rizqi, Muchammad; Romadhan, Mohammad Insan
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.792

Nowadays, the importance of Corporate Social Responsibility (CSR) belongs not only to large companies but also to any organization. Along with the changing times and the development of today's technology, we can see companies trying to accommodate digital technologies in communication in implementing CSR. The primary value of Corporate Social Responsibility (CSR) is the image or reputation of the company. Implementation of CSR by lia s. Associates to date have used Instagram social media to communicate about CSR. Digital technology easily communicates CSR to stakeholders and consumers through social media. This research uses quantitative methods with an associative approach, namely research that asks about the relationship between two or more variables. The theory of research used in this study is stimulus-response theory. This study's results significantly influence the effectiveness of CSR messages in forming the company's image. In this study, it was also seen that the message was produced and conveyed to the audience and stakeholders of lia s. Associates Branding & Design Agency is quite effective through Instagram content. The message of Corporate Social Responsibility (CSR) in lia s. Associates Branding & Design Agency can be said to be very good. By using and utilizing content visually and well-informed storytelling, many respondents in this study, could understand the intended message.

Implementasi Digital Public Relations dalam Membangun Citra Brand “Styleeves” Romadhan, Mohammad Insan; Rinata, Asfira Rachmad; Pradana, Bagus Cahyo Shah Adhi
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.457

In the industrial era 4.0, the online media using is a natural thing in any scope. Public relation is one sector that also follows the development of online media, then the term digital public relations was born. Styleeves is a form of business carried out by students who get entrepreneurship grants from the Ministry of Research and Technology. Unlike large capital owners who can freely choose to use any media, here Styleeves tries to maximize online media to be able to introduce its business. Literature review uses the concept of digital public relations and impression management theory. The research methodology was conducted qualitatively with descriptive research type. The owner's research informants and the marketing team from Styleeves. The results showed that the implementation of digital public relations was carried out by Styleeves using websites, social media, email, e-newsletters and e-commerce. And tend to use the ingratiation (pleasing others) strategies and self-promotion strategies. Abstrak Pada era industri 4.0 penggunaan media online menjadi hal yang wajar dalam ruang lingkup apapun. Public relations merupakan salah satu sektor yang juga mengikuti perkembangan dari adanya media online, sehingga lahirnya istilah digital public relations. Styleeves merupakan wujud usaha yang dilakukan oleh mahasiswa yang mendapatkan dana hibah kewirausahaan dari Dikti. Tidak seperti pemilik modal besar yang dapat dengan bebas memilih menggunakan media apapun, disini Styleeves berusaha memaksimalkan media online untuk dapat mengenalkan usahanya. Kajian literatur menggunakan konsep digital public relations dan teori manajemen impresi. Metodologi penelitian dilakukan secara kualitatif dengan jenis penelitian deskriptif. Informan penelitian pemilik dan tim marketing dari Styleeves. Hasil penelitian menunjukkan implementasi digital public relations yang dilakukan oleh Styleeves menggunakan website, media sosial, email, e-newsletter dan e-commerce. Serta cenderung menggunakan strategi strategi ingratiation (menyenangkan orang lain) dan strategi self-promotion (promosi diri).

Implementasi Digital Public Relations dalam Membangun Citra Brand “Styleeves” Romadhan, Mohammad Insan; Rinata, Asfira Rachmad; Pradana, Bagus Cahyo Shah Adhi
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.457

In the industrial era 4.0, the online media using is a natural thing in any scope. Public relation is one sector that also follows the development of online media, then the term digital public relations was born. Styleeves is a form of business carried out by students who get entrepreneurship grants from the Ministry of Research and Technology. Unlike large capital owners who can freely choose to use any media, here Styleeves tries to maximize online media to be able to introduce its business. Literature review uses the concept of digital public relations and impression management theory. The research methodology was conducted qualitatively with descriptive research type. The owner's research informants and the marketing team from Styleeves. The results showed that the implementation of digital public relations was carried out by Styleeves using websites, social media, email, e-newsletters and e-commerce. And tend to use the ingratiation (pleasing others) strategies and self-promotion strategies. Abstrak Pada era industri 4.0 penggunaan media online menjadi hal yang wajar dalam ruang lingkup apapun. Public relations merupakan salah satu sektor yang juga mengikuti perkembangan dari adanya media online, sehingga lahirnya istilah digital public relations. Styleeves merupakan wujud usaha yang dilakukan oleh mahasiswa yang mendapatkan dana hibah kewirausahaan dari Dikti. Tidak seperti pemilik modal besar yang dapat dengan bebas memilih menggunakan media apapun, disini Styleeves berusaha memaksimalkan media online untuk dapat mengenalkan usahanya. Kajian literatur menggunakan konsep digital public relations dan teori manajemen impresi. Metodologi penelitian dilakukan secara kualitatif dengan jenis penelitian deskriptif. Informan penelitian pemilik dan tim marketing dari Styleeves. Hasil penelitian menunjukkan implementasi digital public relations yang dilakukan oleh Styleeves menggunakan website, media sosial, email, e-newsletter dan e-commerce. Serta cenderung menggunakan strategi strategi ingratiation (menyenangkan orang lain) dan strategi self-promotion (promosi diri).

Strategi Pengelolaan Konten Berita Harian.disway.id dalam Menghadapi Persaingan Media Online Amelia, Vira; Muthmainnah, Amalia Nurul; Romadhan, Mohammad Insan
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2023): December 2023
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i2.247

Penelitian ini bertujuan untuk mengetahui bagaimana strategi pengelolaan konten berita harian disway.id dalam menghadapi persaingan media online yang dianalisis menggunakan manajemen POAC dengan dilihat dari sudut pandang ekonomi media. Metode penelitian yang digunakan adalah kualitatif yang dilakukan dengan mewawancarai empat orang tim redaksi di harian.disway.id. Hasil penelitian menunjukkan bahwa pada tahap planning, harian.disway.id membuat konten berita berupa analisis mendalam dan bergaya feature. Mereka membuat konten berita unggulan yang telah disesuaikan dengan target pembaca sekaligus melakukan strategi untuk mendapatkan keuntungan. Termasuk dengan membuat ketentuan penulisan dan berhati-hati melakukan pertimbangan konten berita yang akan dimuat. Pada tahap organizing, pembagian kerja dilakukan oleh Pemimpin Redaksi dan Wakil Pemimpin Redaksi, serta kemampuan bahasa Inggris yang menjadi syarat wajib bagi tim redaksi. Tahap actuating berupa proses pembuatan konten berita dan pada tahap controlling dilakukan evaluasi terhadap konten berita yang telah diproduksi.

Peningkatan Ketrampilan Pengelolaan Media Sosial Sebagai Sarana Pelestarian Tari Tradisional Kusnadi, Hajidah Fildzahun Nadhilah; Romadhan, Mohammad Insan; Pramesti, Tri; Suwandha, Aisyah Indha; Marcely, Cherry Ervina; Bora, Olfiana Arista
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.6802

The development of digital technology has transformed the way society accesses and appreciates cultural arts, making the preservation of traditional dance require adaptive strategies that use social media. This community service program aims to improve Sanggar Tari Mugi Lestari's social media management skills to support cultural promotion and preservation. The implementation method used a participatory approach comprising several stages: identifying technical needs, training in digital content production, social media management workshops, production simulations, continuous content broadcasting, and performance quality evaluation. The results showed a significant improvement in the partner’s capacity, both in technical production skills (camera operation, lighting, and image capturing) and content management skills (content calendar development, caption and hashtag strategies, and audience engagement). Within two months of implementation, the dance studio successfully broadcast 10 pieces of digital content on Instagram and TikTok, resulting in a notable increase in viewers and interactions, thereby expanding its cultural promotion outreach. Initially lacking equipment, skills, and digital strategies, the studio can now independently manage active social media accounts. In conclusion, strengthening social media management skills has proven effective as a strategy for preserving traditional dance in the digital era, while also creating opportunities for cross-community collaboration, supporting a culture-based creative economy, and contributing to the achievement of Sustainable Development Goals (SDGs 4 and 8). Follow-up efforts will focus on developing more diverse content, exploring digital monetization, and expanding cultural promotion networks.

Dominance of Corrective Action in Local Government Crisis Communication: A Quantitative Content Analysis of Surabaya City Government Press Releases Based on Image Repair Theory Romadhan, Mohammad Insan
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6370

This study examines the distribution of crisis communication strategies in official press releases issued by the Surabaya City Government between August and November 2024 using the framework of Image Repair Theory. A quantitative approach with content analysis was employed to analyze 50 press releases selected through purposive sampling. The unit of analysis was each press release document in its entirety, categorized based on the most dominant crisis communication strategy. Inter-coder reliability measured using Cohen’s Kappa indicated a high level of agreement (κ = 0.82). The findings reveal that Corrective Action is the most dominant strategy (56%), followed by Reducing Offensiveness (30%), Evading Responsibility (12%), and Mortification (2%), while Denial was not identified in the sample. These results suggest that local government crisis communication is primarily action-oriented and focused on issue management rather than rhetorical confrontation or outright rejection. The study contributes to public sector crisis communication research by demonstrating that institutional legitimacy in local governance contexts is largely constructed through administrative action rather than defensive strategies.

Implementasi Digital Public Relations Senyum World Hotel Kota Wisata Batu dalam Membangun Citra di Media Sosial Instagram Rinata, Asfira Rachmad; Romadhan, Mohammad Insan; Christie, Cindy Intha
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development of digital technology has significantly transformed public relations practices, particularly within the hospitality industry. Social media has become a primary medium for building relationships, organizational image, and reputation through a Digital Public Relations approach. Instagram is one of the most widely used social media platforms due to its visual and interactive characteristics. This study aims to analyze the implementation of Digital Public Relations through Instagram at Senyum World Hotel Batu and to identify the challenges encountered in its execution. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that Senyum World Hotel Batu has implemented Digital Public Relations via Instagram by utilizing visual content, engaging with audiences, and leveraging Instagram features such as feeds, stories, reels, and hashtags. Digital PR activities are primarily focused on information dissemination, hotel image formation, and relationship building with the public. However, challenges in implementing digital public relations include limitations in human resources, the need for more comprehensive content planning, and maintaining content consistency. This study concludes that Instagram plays a crucial role as a Digital Public Relations medium in building a positive image and maintaining relationships with the public; nevertheless, more structured and sustainable management strategies are required. Keywords: Digital Public Relations, Social Media, Hospitality Industry, Brand Image

Corporate Reputation Construction through Media Public Relations Strategies on Instagram Romadhan, Mohammad Insan; Sumiati
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1095

The development of social media has transformed Public Relations practices in building corporate reputation through more interactive and participatory digital communication. Instagram, as a visual-based platform, has become one of the strategic media used by organizations to construct reputation through digital content management. This study aims to analyze the construction of corporate reputation through Media Public Relations strategies on Instagram implemented by Royal Fragrance. This research employs a qualitative approach with a case study method. Data collection techniques include non-participant observation of Royal Fragrance’s Instagram account, documentation of digital content, and literature review to strengthen the theoretical analysis. The data analysis technique uses an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the construction of Royal Fragrance’s corporate reputation through Instagram is carried out through five main strategies: visual content management, audience interaction, influencer collaboration, brand storytelling, and digital communication consistency. Consistent visual content management helps build a premium and professional brand image. Audience interaction through digital communication features strengthens the relationship between the organization and its public. The use of influencers enhances brand visibility and social legitimacy. Furthermore, brand storytelling and consistent digital communication reinforce organizational identity and increase public trust. This study concludes that Instagram-based Media Public Relations plays a significant role in building corporate reputation in the era of digital communication. The findings contribute theoretically to the development of digital Media Public Relations and corporate reputation studies, while also providing practical implications for organizations in managing reputation through social media.

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