Claim Missing Document
Check
Articles

PERENCANAAN KOMUNIKASI GARDA PANGAN SEBAGAI ORGANISASI NON PROFIT DALAM MENJALIN KERJA SAMA DENGAN MITRA Bagus Indra Setiawan; Mohammad Insan Romadhan
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8890

Abstract

Communication planning is crucial for a company/organization, not only do profit-oriented companies need communication plans, but non-profit companies such as Garda Pangan also need communication plans to establish cooperation with their partners. Garda Pangan, as a food bank since 2017, has consistently become a coordination center for potentially wasted surplus food to be distributed to underprivileged communities in Surabaya. Garda Pangan needs cooperation with partners with potentially wasted surplus food sources so that they are willing to alleviate the food waste problem together. Garda Pangan creates a communication plan to deliver messages to its audiences and partners effectively. This research aims to evaluate Garda Pangan in its communication planning to establish cooperation with partners. Researchers used descriptive qualitative research methods with data collection techniques using interviews, observation, and documentation. The theory used in this research is Philip Lesly's communication planning model, which has two main components: the organization that drives the activity and the public that is the target of the activity. The steps in the Organizational component that must be carried out are Analysis and Research,Policy Formulation, Implementation program planning, and Communication Activities. Meanwhile, for the Public component, there is Feedback and Evaluation. Garda Pangan uses two main components in its communication planning. Garda Pangan is the organization's first component, while the community and partners are the target public. Garda Pangan's communication planning has been carried out properly because all planning steps that have been made can be executed smoothly.
Komunikasi Pariwisata dalam Pengembangan Destinasi Wisata Kampung Adat Segunung Berbasis Pemberdayaan Masyarakat Romadhan, Mohammad Insan; Pradana, Bagus Cahyo Shah Adhi
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 2 (2023): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i2.8696

Abstract

Komunikasi pariwisata merupakan salah satu bagian dalam pengembangan destinasi wisata Kampung Adat Segunung. Dengan adanya pesan-pesan pariwisata yang disampaikan komunikator melalui proses komunikasi maka wisata yang ada di Kampung Adat Segunung dapat dikenal oleh wisatawan. Proses pengembangan wisata Kampung Adat Segunung ini menekankan upaya dengan pemberdayaan masyarakat setempat hingga bisa berkembang seperti sekarang. Berdasarkan hal tersebut maka fokus kajian penelitian ini adalah komunikasi pariwisata dalam pengembangan destinasi wisata kampung adat segunung berbasis pemberdayaan masyarakat. Literatur yang digunakan adalah proses komunikasi pariwisata dan community based tourism (CBT), menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, di mana difokuskan pada fenomena komunikasi pariwisata yang ada di Kampung Adat Segunung. Hasil penelitian menunjukkan bahwa adanya berbagi peran sebagai komunikator utama dan pendukung dalam proses penyampaikan pesan pariwisata kepada wisatawan. Komunikator utama dilakukan oleh Pengelola Wisata untuk komunikasi secara tatap muka dan karangtaruna melalui media online. Lalu komunikator pendukung dengan melibatkan masyarakat setempat yang diperankan oleh petani perkebunan kopi, pemilik warung dan oleh-oleh serta pemilik rumah warga yang dijadikan sebagai penginapan untuk wisatawan yang memiliki peran untuk berkomunikasi dan berinteraksi secara langsung dengan wisatawan. Pengembangan destinasi wisata Kampung Adat Segunung telah memenuhi tiga aspek CBT (pariwisata, manfaat dan partisipasi masyarakat).
PENDEKATAN KOMUNIKASI INTERPERSONAL GURU DAN SISWA TERHADAP KEAKTIFAN BELAJAR SISWA: SD Bisma Dua Surabaya Ari Annastasya, Dewanda; Romadhan, Mohammad Insan
RELASI Vol 4 No 02 (2024): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v4i02.1579

Abstract

Penelitian ini bertujuan menyajikan pendekatan komunikasi interpersonal sebagai strategi yang dapat dilakukan oleh Guru terhadap siswanya dalam mengembangkan keaktifan belajar di Sd Bisma Dua Surabaya. Guru memiliki peran penting dalam membentuk generasi muda yang menjadi harapan suatu Negara dalam meningkatkan kualitas dari sumber daya manusia. Pendekatan menggunakan komunikasi interpersonal menjadi salah satu cara mengatasi permasalahan yang ada di sekolah khususnya di dalam kelas. Artikel ini membahas bagaimana pentingnya peran guru, efektivitasnya komunikasi interpersonal, dan cara mengatasi permasahan yang ada di dalam kelas. Guna nantinya dapat menciptakan lingkungan di dalam kelas yang komunikatif, nyaman, terbuka, dan menyenangkan.
Pemberdayaan Kelompok Tuna Daksa “Baraka” melalui Inovasi Pengembangan Produk Daur Ulang Ban Bekas Guna Mendukung Reputasi Bisnis Kelompok Difabel: Empowerment of the "Baraka" Group with Physical Disabilities through Innovation in Developing Recycled Tire Products to Support the Business Reputation of Disabled Communities Romadhan, Mohammad Insan; Kusnadi, Hajidah Fildzahun Nadhilah; Khoiroh, Siti Muhimatul
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 11 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i11.8224

Abstract

This community partnership program is the Empowerment of the "Baraka" Group with Physical Disabilities through Innovation in Developing Recycled Tire Products to Support the Business Reputation of Disabled Communities. The "Baraka" Group of People with Physical Disabilities is a group that runs a business recycling used tires into creative seating and table products. However, the group faces several challenges, including difficulties in production, such as a lack of ability to control the quality of the products, limited innovation in the products they develop, and lengthy production times. Socially, the group also faces a lack of motivation to create economic independence and has limited ability in branding their products. The implementation method involves mapping the necessary activities to address the challenges in these areas. The results of the program show that, in terms of production, the products produced by the group have started to meet quality and quantity standards. The product range has expanded, with chairs now available in small and large sizes, whereas previously, only medium sizes were available. Additionally, the group introduced table variants. Over the past week, the group was able to produce 10 products, indicating that on average, they could produce around 40 products in a month. Socially, awareness of economic independence has increased, and the group now has a logo and tagline to strengthen the reputation of their products. In terms of marketing, over the past week, the group received orders for 10 products, which suggests they could meet demand for around 40 products per month.
Analisis Persepsi Wisatawan Terhadap Daya Tarik Dan Strategi Promosi Destinasi Wisata Urban di Surabaya: Studi Kasus Rustic Market, Kalimas Cruise, dan Surabaya North Quay Krissanty Aulia Dewi; Fiolita Eunike; Pattira Eldayanara; Mohammad Insan Romadhan
Cakrawala: Journal of Religious Studies and Global Society Vol. 2 No. 1 (2025): Juni
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/cakrawala.v2i1.294

Abstract

This study aims to analyze tourist perceptions of attraction and promotional strategies in three urban tourism destinations in Surabaya: Rustic Market, Kalimas Cruise, and Surabaya North Quay. These destinations represent diverse forms of urban tourism combining aesthetics, history, and maritime themes. The study adopts a qualitative descriptive approach with data collection techniques including field observation, in-depth interviews with tourists and managers, as well as digital documentation through social media platforms and online reviews. The findings reveal that each destination has its unique appeal, but digital promotion strategies remain underdeveloped. Rustic Market excels in visual aesthetics but lacks official digital presence; Kalimas Cruise offers historical river tourism but limited online visibility; while Surabaya North Quay is active only during cruise arrivals and lacks consistent digital engagement. A structured digital promotion strategy, cross-destination campaigns, and collaboration with communities and local MSMEs are recommended. This study highlights the importance of synergy among government bodies, tourism operators, and tourists to create sustainable tourism promotion.
Critical Discourse Analysis of Pertamina’s Press Release "Supported by the Attorney General’s Office, Pertamina Ensures Pertamax Meets Specifications" Romadhan, Mohammad Insan; Pariyanto, Pariyanto; Suwandha, Aisyah Indha
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 2 (2025): Vol. 4 No. 2 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i2.741

Abstract

This study examines Pertamina’s crisis communication strategy through Critical Discourse Analysis (CDA) of its press release addressing fuel quality concerns and distribution irregularities. Using Norman Fairclough’s three-dimensional model, the research analyzes textual, discursive, and social dimensions to reveal how corporate discourse is structured to maintain institutional legitimacy. The findings indicate that Pertamina employs authoritative modality and institutional alignment with the Attorney General’s Office, Ditjen Migas, and Lemigas to reinforce public confidence in fuel quality. Additionally, the press release utilizes issue diversion strategies, shifting focus toward technical compliance, independent verification, and long-term energy transition goals. The discourse functions as a tool for public perception control, ensuring the dominant narrative supports Pertamina’s credibility. This study highlights how corporate crisis communication is not purely informative but also strategically designed to shape public discourse, emphasizing the need for critical media evaluation of corporate narratives
KOMPARASI MODEL PENGEMBANGAN WISATA BERBASIS EDUKASI: STUDI KASUS MUSEUM PENDIDIKAN DENGAN KALIMAS DAN MUSEUM SUSU CIMORY DENGAN DESTINASI PENDUKUNGNYA Wibowo, Cindy Berliana; Safinka, Marsyanda Dita; Romadhan, Mohammad Insan
RELASI Vol 5 No 04 (2025): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v5i04.2303

Abstract

Penelitian ini membahas peran atraksi wisata dalam meningkatkan kepuasan dan loyalitas wisatawan serta membandingkan model pengembangan wisata edukasi di dua destinasi berbeda, yaitu Museum Pendidikan dengan Kalimas dan Museum Susu Cimory Dairyland Prigen. beserta destinasi pendukungnya. Fokus utama penelitian adalah mengidentifikasi kelebihan dan kekurangan dari masing-masing pendekatan dalam pengembangan wisata berbasis edukasi. Metode yang digunakan adalah pendekatan kualitatif, dengan Teknik pengumpulan data berupa observasi dan wawancara mendalam dengan pengelola destinasi dan pengunjung. Hasil penelitian menunjukkan bahwa Museum Pendidikan menerapkan model edukasi yang fokus pada kebijakan Pendidikan dan pembelajaran berbasis konteks. Sedangkan, Museum Susu Cimory memadukan atraksi interaktif dengan dukungan destinasi lain untuk menciptakan pengalaman berwisata yang interaktif, diperkuat dengan keberadaan destinasi pendukung seperti peternakan, restoran, dan toko oleh-oleh. Perbedaan pendekatan tersebut mencerminkan strategi pengembangan yang telah disesuaikan dengan karakteristik masing-masing destinasi, baik dari segi konsep, sasaran pengunjung, ataupun potensi lokal yang dimiliki. Museum Pendidikan menekankan nilai-nilai edukasi formal, sedangkan Museum Susu Cimory menggabungkan edukasi ringan dengan hiburan dalam pengalaman yang menyenangkan dan menarik. Temuan ini menegaskan pentingnya pengelolaan atraksi yang inovatif, kreatif, serta adaptif untuk meningkatkan daya saing destinasi. Penelitian ini merekomendasikan perlunya penerapan prinsip-prinsip pariwisata berkelanjutan, peningkatan kualitas fasilitas edukatif, serta integrasi antara aspek hiburan dan pembelajaran agar wisata edukasi semakin menarik dan bermakna.
Komparasi Antraksi 3 Destinasi Wisata Di Malang Dewi, Dinda Citra; Arshintawaty, Sherly Gracia; Juniati, Iis; Romadhan, Mohammad Insan
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 3 No. 1 (2025): Mei-Agustus 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v3i1.3008

Abstract

Malang City is one of the tourism cities in East Java that has various interesting destinations, both traditional, modern, and public open spaces. This study aims to compare tourist attractions from three locations with different characters but equally popular, namely Malang Square, Klojen Market, and Cafe CR Malang. The study was conducted using a qualitative descriptive method through direct observation, short interviews with visitors, and literature studies. The results of the study show that the three destinations have their own uniqueness that adapts to different visitor segments. Malang Square is a family-friendly open public space, Klojen Market emphasizes local economic and cultural aspects, while Cafe CR Malang presents a modern and aesthetic nuance that attracts the younger generation. This comparison shows the importance of the diversity of tourist destinations in the development of sustainable urban tourism.
Inisiasi Live Streaming Minishow sebagai Inovasi Promosi Budaya Tari Tradisional dalam Membangun Reputasi Digital Sanggar Mugi Lestari: The Initiation of Live Streaming Minishow as an Innovation for Promoting Traditional Dance Culture and Strengthening Digital Reputation Sanggar Mugi Lestari Romadhan, Mohammad Insan; Sudaryanto, Edy; Suwandha, Aisyah Indha
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 8 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i8.9683

Abstract

Digital transformation has significantly altered how society accesses and engages with cultural expressions, including traditional performing arts such as dance. Facing the challenges of globalization and a lack of generational regeneration, Sanggar Tari Mugi Lestari struggles to maintain its presence. This community service program initiates a live streaming mini-show to respond to those issues by integrating digital communication approaches and appropriate technologies. The implementation method is participatory, from technical needs assessment, content production training, and social media management to the regular execution of live streaming through Instagram and TikTok. Evaluation is conducted through pretests, posttests, and analysis of online content performance. The results show improved technical skills among the participants, activation of social media accounts, and live performances that successfully reached broader audiences. The digital content also serves as a cultural education medium by delivering contextual information such as the history of dances, meanings of movements, and local cultural values. This program enhances the community's ability to manage digital identity and opens opportunities for cross-sector collaboration and cultural monetization. Socially, live streaming encourages youth participation in cultural preservation by involving them as content creators. The initiative shows that live streaming is not merely a technological trend but an adaptive strategy for cultural sustainability that other art communities can replicate. These findings highlight the importance of policy support and educational interventions to expand digital transformation within local cultural ecosystems.
Pengaruh Efektivitas Pesan CSR melalui Instagram terhadap Pembentukan Citra lia s. Associates Branding dan Design Agency Salsabila, Annisa; Sudaryanto, Edy; Rizqi, Muchammad; Romadhan, Mohammad Insan
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i1.792

Abstract

Nowadays, the importance of Corporate Social Responsibility (CSR) belongs not only to large companies but also to any organization. Along with the changing times and the development of today's technology, we can see companies trying to accommodate digital technologies in communication in implementing CSR. The primary value of Corporate Social Responsibility (CSR) is the image or reputation of the company. Implementation of CSR by lia s. Associates to date have used Instagram social media to communicate about CSR. Digital technology easily communicates CSR to stakeholders and consumers through social media. This research uses quantitative methods with an associative approach, namely research that asks about the relationship between two or more variables. The theory of research used in this study is stimulus-response theory. This study's results significantly influence the effectiveness of CSR messages in forming the company's image. In this study, it was also seen that the message was produced and conveyed to the audience and stakeholders of lia s. Associates Branding & Design Agency is quite effective through Instagram content. The message of Corporate Social Responsibility (CSR) in lia s. Associates Branding & Design Agency can be said to be very good. By using and utilizing content visually and well-informed storytelling, many respondents in this study, could understand the intended message.