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Strategi Pemasaran dalam Menarik Minat Beli Konsumen di Toko Busana Desa Air Hitam Laut Nur Asiah; M. Arif Musthofa; Khusnul Yatimah; Daud Daud; Siti Fatimah; Haeran Haeran
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2091

Abstract

This study aims to determine the marketing strategies implemented by fashion stores in Air Hitam Laut Village and their effectiveness in attracting consumer purchasing interest. This study used a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The research subjects consisted of store owners, employees, and regular and regular customers. The results indicate that the marketing strategies implemented include: (1) Product Strategy, namely providing a variety of clothing tailored to consumer needs and current fashion trends; (2) Pricing Strategy, through competitive pricing and seasonal discounts; (3) Promotion Strategy, carried out verbally and digitally such as word of mouth, WhatsApp, and Facebook; (4) Location Strategy, with stores strategically located on main roads and near densely populated residential areas; and (5) Service Strategy, in the form of friendly and communicative service, which strengthens consumer loyalty.
Praktik Jual Beli Telur Semut Rang-Rang (Kroto) Di Tinjau Dari Perspektif Hukum Islam (Studi Kasus Toko Burung Senang Hati Kelurahan Parit Culum 1) Hesti wahyuni; Kurniawan Kurniawan; Reza Okva Marwendi; Haeran Haeran; Nilfatri Nilfatri
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2263

Abstract

This research aims to examine the practice of buying and selling rangrang ant eggs (kroto) at the Senang Hati Bird Shop in Parit Culum 1 Subdistrict. This study uses a qualitative approach. Data collection techniques include observation, interviews, and documentation. Based on the findings, the process of selling rangrang ant eggs (kroto) at the Senang Hati Bird Shop involves sales through the shop, local markets, and online platforms. Buyers purchase according to their needs, and prices are set by the seller. The seller sources the kroto from ant hunters who collect them in the forest. The seller sets a high price for kroto due to the risk of loss, as the eggs will hatch into ants over time. From an Islamic legal perspective, while there is no fixed maximum limit for profit-taking, a blessed profit is considered to be one that does not exceed one-third of the capital price. Therefore, the practice of buying and selling rangrang ant eggs (kroto) at the Senang Hati Bird Shop in Parit Culum 1 is considered valid according to Islamic law, as it does not contradict its principles.
Pengolahan Ikan Asin dalam Meningkatkan Ekonomi Masyarakat Desa Sungai Itik Perspektif Ekonomi Islam Nurhayatul Hasanah; Haeran Haeran; Triyana Wulandari; Siti Fatimah; Ahmad Hidayat
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2644

Abstract

This study aims to determine the potential of salted fish processing to improve the economy of the Sungai Itik Village community and examine this activity from an Islamic economic perspective. Sungai Itik Village is a coastal village in East Tanjung Jabung Regency, where the majority of the population relies on marine resources for their livelihood, including traditional salted fish processing. The method used in this study is a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation. The informants included salted fish processing businesses, collectors, community leaders, religious leaders, and the village head. The research results show that salted fish processing has a significant contribution to improving the community's economy. This business is able to create jobs, increase family income, and reduce dependence on formal employment. Furthermore, this business is self-sufficient, sustainable, and has a multiplier economic impact on the surrounding community. From an Islamic economic perspective, salted fish processing reflects Sharia-compliant muamalah principles, such as honesty, mutual assistance (ta'awun), and blessings in business. This activity avoids the practices of usury, gharar, and fraud, and supports the Sharia goals of safeguarding wealth (hifzh al-mal) and creating the welfare of the community (maslahah).
Persepsi dan Pengetahuan Pelaku UMKM Desa Rantau Rasau II dalam Bertransaksi di Bank Syariah Indonesia Andre Maulana; Haeran Haeran; Kuswanto Kuswanto; Alisyah Pitri Pitri; Ahmad Edi Saputra; Erwina Kartika Devi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2782

Abstract

This study aims to determine the perceptions and level of knowledge of Micro, Small, and Medium Enterprises (MSMEs) in Rantau Rasau II Village regarding Islamic banking services, particularly in conducting transactions at Bank Syariah Indonesia (BSI). The background of this study is based on the importance of Islamic financial literacy among MSMEs to support economic growth based on Islamic principles. The method used in this study is descriptive quantitative with data collection through questionnaires distributed to MSMEs in the village. The results show that most MSMEs have limited basic knowledge regarding Islamic banking principles and products. Nevertheless, perceptions of Bank Syariah Indonesia are generally quite positive, especially related to aspects of halal transactions and fairness of the profit-sharing system. Factors such as education level, business experience, and access to information are variables that influence the level of knowledge and perceptions of MSMEs. These findings imply the need for more intensive education and socialization regarding Islamic banking so that MSMEs can have more trust and actively utilize BSI services optimally.
Sistem Pembayaran Upah Karyawan Pertashop di Desa Pandan Lagan di Tinjau Dari Hukum Ekonomi Syari’ah Fitria Ningsih; Nilfatri Nilfatri; Sayida Khoiratun Nisak; Kurniawan Kurniawan; Triyana Wulandari; Haeran Haeran
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2797

Abstract

In essence, every individual who performs work should receive compensation for what has been done so that neither party suffers any loss. This is in line with a work agreement that is usually made between two or more parties. The provision of wages (ujrah) should be based on a contractual agreement, as this forms a working relationship between the worker and the employer, outlining the rights and obligations of each party.In this study, the researcher found irregularities in wage payments, such as delayed payments to employees—sometimes exceeding the agreed pay date—and a lack of punctuality in payment schedules established at the beginning of the agreement. This results in a lack of transparency between the employee and the Pertashop owner.This research aims to explain and analyze the wage payment system applied at Pertashop from the perspective of Islamic economic law, focusing on a Pertashop located in Pandan Lagan Village. The research uses a qualitative method. Data collection techniques included in-depth interviews with the business owner and employees, observation, and documentation. This study is an empirical sociological field research.The findings indicate that, in general, the wage payment system at Pertashop has met several fundamental aspects of Islamic economic law, such as the existence of a mutually agreed employment contract and clear wage nominal. However, several issues were identified, such as delayed payments, lack of transparency in financial records, and the absence of a legally binding written contract. There is no written agreement or employment contract between the business owner and the employee, resulting in a lack of legal clarity in the working relationship. The unclear status of workers' rights—such as leave, attendance, and mechanisms for wage deductions—has the potential to cause disputes.This lack of clarity may lead to injustice and contradicts the principles of the ujrah contract in Islamic law, which guarantees clarity and certainty in the payment for services rendered. Therefore, this research recommends an improvement of the wage payment system at Pertashop by fully adopting the principles of Islamic economic law, such as clarifying the employment contract in written form, ensuring timely payments, and enhancing financial transparency and accountability.
Praktik Wakaf Produktif Kelapa Sawit untuk Pembangunan Musholla Al-Hidayah Perspektif Hukum Islam di Desa Pandan Lagan Nurul Lailil Munawarah; Nilfatri Nilfatri; Kuswanto Kuswanto; Alisya Pitri; Kurniawan Kurniawan; Haeran Haeran
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2798

Abstract

Waqf is one of the philanthropic instruments in Islam that holds great potential in supporting social and religious development. This study discusses the practice of productive waqf in the form of an oil palm plantation, where the proceeds are utilized for the construction of the Al-Hidayah prayer room. The purpose of this research is to examine this practice from the perspective of Islamic law and to analyze its implementation within the social context of the community. This study employs an empirical sociological approach by collecting data through field observations and interviews with waqf administrators (nadzir), religious leaders, and local community members. The findings reveal that the productive waqf of oil palm, when managed with trustworthiness and transparency, is considered valid under Islamic law and receives positive support from the community. However, in practice, the negligence of a waqif (donor) who reclaimed the palm trees before the construction was completed constitutes a breach of contract and violates Islamic legal principles. Beyond its role as a form of worship, this practice also offers a practical solution for sustainably funding the construction of worship facilities. The study recommends strengthening regulations and providing guidance to productive waqf managers so that the benefits can be more widespread and well-targeted.
Tinjauan Hukum Islam Terhadap Peran Ganda Komunitas Perempuan Pencungkil Kelapa di Kelurahan Mendahara Ilir Aris Aris; Nilfatri Nilfatri; Kurniawan Kurniawan; Haeran Haeran; Zeni Sunarti; Al Munip
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3114

Abstract

This study aims to examine the dual roles of women in the coconut-picking community in Mendahara Ilir Village, Mendahara District, and examine these roles from an Islamic legal perspective. These dual roles encompass domestic roles as wives and housewives, as well as public roles as breadwinners in the informal sector. This research employed a qualitative approach with fieldwork methods through observation, interviews, and documentation. The results indicate that women in this community contribute significantly to the family economy while still fulfilling their household responsibilities. From an Islamic legal perspective, this dual role is permissible as long as it does not neglect primary family obligations and does not conflict with Sharia principles. Islamic law values women's hard work and recognizes their right to work, provided they maintain good manners, family responsibilities, and Islamic values. Therefore, the dual role of female coconut-picking women in this region can be categorized as a form of social ijtihad that aligns with the maqasid of Sharia, particularly in the protection of life and property.
Analisis Hukum Islam Terhadap Sistem Pengupahan Jasa Urut Tradisional (Studi Kasus di Kelurahan Rano Kecamatan Muara Sabak Barat Rhodiah Almunawwarah; Zaenal Abidin; Alisyah Pitri; Nilfatri Nilfatri; Zeni Sunarti; Reza Okva Marwendi; Haeran Haeran
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3381

Abstract

This study aims to examine the practice of the traditional massage service wage system in Rano Village, West Sabak District, East Tanjung Jabung Regency, and examine it from an Islamic legal perspective. The focus of the study is directed at two main problems, namely: (1) how the practice of traditional massage service wages is carried out by the community in Rano Village, and (2) how Islamic law views the clarity of the contract (ijarah) and the fairness of wages in this practice. This study uses a descriptive qualitative approach with a case study research method and uses data collection methods through observation, in-depth interviews, and documentation. The results of the study indicate that the majority of transactions are carried out verbally and are not accompanied by an initial nominal agreement, but rather based on the principle of willingness and local customs (‘urf). Normatively, this practice contains elements of gharar which can affect the validity of the contract, but is still tolerable in the socio-cultural context of the community provided it does not give rise to disputes.