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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Journal of Creative Student Research Student Scientific Creativity Journal Jurnal Manajemen dan Ekonomi Kreatif Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi
Lenti Susana Saragih
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation

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Journal : Journal of Creative Student Research

 1 
Analisis Posisi Pasar Produk Pasta Gigi Berdasarkan Persepsi Konsumen Silvia Diva Sari; Annisa Muty Nur Ami; Cindy Dwiana Putri; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3003

Abstract

The aim of the author in conducting this research is to analyze and study the positioning or market position of Pepsodent, Ciptadent and Close up brand toothpaste products based on consumer perceptions. This research uses a descriptive qualitative method with a literature study method. In general, Pepsodent, Ciptadent and Close-up toothpastes have the main characteristics of their contents. Pepsodent is the superior choice in terms of packaging size, while Ciptadent stands out in the attributes of taste, color, content, product design and packaging design. Close Up has similarities in terms of packaging attributes to Pepsodent
Analisis Strategi Customer Relationship Management (CRM) Terhadap Efektivitas Perusahaan Go-Jek Di Era Era Digital Masa Kini Joy Stevani Simangunsong; Yoga Saputra Manihuruk; Rizki Sitanggang; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3030

Abstract

This research uses a library research method with a library research approach. This research was designed to identify the strategies implemented by Go-Jek, the impact of implementing CRM, obstacles in implementing CRM, and solutions to overcome these obstacles. Gojek CRM is a company that has many enthusiasts and customers. This land transportation company operating in the service sector utilizes developments in information technology to market the service products it produces. CRM allows businesses to better understand what their customers need and want, preventing them from switching to other companies in today's digital era.
Tantangan dan Strategi Pemasaran UMKM di Era Teknologi dan Digitalisasi Dariz Radyananda Barus; Handika Natanael Simamora; Michael Glora Surya Sihombing; Josua Panjaitan; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3031

Abstract

The research uses a library study method which prioritizes literature review. This research was created with the aim of finding out the challenges and strategies in developing MSME businesses in the era of technological progress and digitalization. Digitalization is currently very important for MSME entrepreneurs, because increasingly advanced technology opens up great opportunities for MSME entrepreneurs to develop their business. However, even though there has been much progress, there are still challenges that MSMEs must face regarding the development of digitalization. Through the digital era, MSME marketing strategies and systems must be able to utilize their potential to the maximum extent possible in order to compete and develop sustainably. Manufacturers are getting closer to the daily lives of their consumers through contemporary marketing strategies in the current era of digitalization. Digital media strategy is a good choice because the marketing channel chain will get shorter. Since market control can be measured by share ownership, businesses should maintain share ownership as one of their strategies. An ineffective business strategy will result in losses for the business.
Co-Authors Allya Ega Annisa Hutauruk Annisa Muty Nur Ami Arfina Sabila Aurora Elise Putriku Azahra Salwa Christian Putra Tarigan Cindy Dwiana Putri Danny Ajar Baskoro Dariz Radyananda Barus Esyha Nur Azizah Fitri Rahmadani Handika Natanael Simamora Indri Sri Asdini Jois Simarmata Josua panjaitan Joy Stevani Simangunsong Kiki Pramana Lidia Mutiara Hutasoit lidya Mutiara Hutasoit Michael Glora Surya Sihombing Nadia Indah Lestari Putri Kemala Dewi Lubis Rizki Sitanggang Selvia Santa Maria Siallagan Silvia Diva Sari Sylvia Amanda Yessi Novitasari Laia Yoga Saputra Manihuruk Yoga Syahputra