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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Journal of Creative Student Research Student Scientific Creativity Journal Jurnal Manajemen dan Ekonomi Kreatif Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi
Lenti Susana Saragih
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation

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Journal : Student Scientific Creativity Journal

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Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee Indri Sri Asdini; Azahra Salwa; Sylvia Amanda; Danny Ajar Baskoro; Lenti Susana Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3554

Abstract

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.
Co-Authors Allya Ega Annisa Hutauruk Annisa Muty Nur Ami Arfina Sabila Aurora Elise Putriku Azahra Salwa Christian Putra Tarigan Cindy Dwiana Putri Danny Ajar Baskoro Dariz Radyananda Barus Esyha Nur Azizah Fitri Rahmadani Handika Natanael Simamora Indri Sri Asdini Jois Simarmata Josua panjaitan Joy Stevani Simangunsong Kiki Pramana Lidia Mutiara Hutasoit lidya Mutiara Hutasoit Michael Glora Surya Sihombing Nadia Indah Lestari Putri Kemala Dewi Lubis Rizki Sitanggang Selvia Santa Maria Siallagan Silvia Diva Sari Sylvia Amanda Yessi Novitasari Laia Yoga Saputra Manihuruk Yoga Syahputra