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All Journal Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Jurnal ABDIMAS Budi Darma Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Social Science, Education, Communication and Economics Journal of Innovation Research and Knowledge PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Prioritas : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Financial Management & Accounting Jurnal Pemberdayaan Masyarakat (JUPEMAS)
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STIE Professional Manajemen College Indonesia, Medan
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Pengenalan Digital Marketing di Era Media Sosial bagi Siswa SMA Carnegie Medan Sjukun, Sjukun; Fenny, Fenny; Wily Julitawaty; Widalicin Januarty; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 2 (2025): Desember
Publisher : Jurnal Pemberdayaan Masyarakat

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Abstract

This community service activity aims to provide basic digital marketing education to students of Carnegie Senior High School Medan, with a particular focus on the utilization of social media as a modern and relevant marketing tool in the digital era. The background of this activity is based on the high intensity of social media usage among adolescents, which is not always accompanied by sufficient understanding of its productive and ethical use. Therefore, early education is needed to introduce students to the positive and strategic potential of digital platforms.The implementation methods included the delivery of learning materials in an interactive manner, group discussions, and simple case studies that were closely related to students’ daily experiences. The materials covered fundamental concepts of digital marketing, types of social media platforms used for marketing purposes, digital-based business opportunities, and the importance of ethics and responsibility in digital activities.The results of the activity indicate a significant improvement in students’ understanding of basic digital marketing concepts and a shift in perception regarding social media, from being merely a means of entertainment to a platform with economic value. In addition, students demonstrated increased awareness of ethical behavior in online interactions and transactions. They also showed strong enthusiasm during discussions and were able to identify simple business ideas that could be developed through digital platforms. This activity serves as a strategic initial step in instilling digital entrepreneurship awareness at the secondary education level and contributes to preparing young generations who are adaptive, creative, and responsible in facing the challenges of the digital economy.
THE EFFECT OF STUDENT EXPERIENCE AND PERCEIVED VALUE ON STUDENT SATISFACTION AT XYZ COLLEGE MEDAN Sjukun Sjukun; Thomas Sumarsan Goh; Errie Margery
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.957

Abstract

This research was conducted at XYZ College Medan. The purpose of this research was to determine and analyze the effect of Student Experience and Perceived Value on Student Satisfaction. The population in this research was all students of XYZ College Medan and total sample was 85 people. The sampling technique used was purposive sampling. Data collection technique was conducted by distributing questionnaires and documentary studies. Data analysis was done using PLS-SEM (Partial Least Square - Structural Equation Modeling). The finding of this research showed that simultaneously, Student Experience and Perceived Value had a significant effect on Student Satisfaction at XYZ College Medan with a coefficient of determination of 0.609, which means that the the contribution of the Student Experience and Perceived Value variables together on Student Satisfaction was 60.9%, while 39.1% was influenced by variables outside of this reseach. Partially, Student Experience had a positive yet statistically insignificant impact on Student Satisfaction at XYZ Medan. Meanwhile, Perceived Value shows a positive and statistically significant effect on Student Satisfaction at XYZ College Medan.
THE EFFECT OF PRODUCT QUALITY AND AFTER-SALES SERVICE ON CUSTOMER LOYALTY OF XIAOMI SMARTPHONE USERS IN MEDAN CITY Sjukun Sjukun
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.1001

Abstract

This research aims to analyze the effect of product quality and after-sales service on customer loyalty among Xiaomi smartphone users in Medan City. The study employed a quantitative explanatory design with purposive sampling, involving 100 respondents who had been using Xiaomi smartphones for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that both product quality and after-sales service have a significant and positive impact on customer loyalty. However, after-sales service emerged as the dominant factor, as indicated by a higher path coefficient and effect size compared to product quality. This suggests that warranty claims, repair services, availability of spare parts, and responsiveness of customer support are crucial determinants of long-term loyalty in the highly competitive smartphone market. The model explains 57.5% of the variance in customer loyalty, which indicates a moderate to strong predictive power. The findings extend previous research by highlighting the importance of post-purchase services in shaping loyalty, especially in emerging markets. For practitioners, the results provide strategic implications, emphasizing that while product quality should remain a priority, greater investment in after-sales infrastructure and proactive customer engagement will yield stronger loyalty outcomes for Xiaomi in Medan City.
Co-Authors Aidil Purta Aidil Putra Andri Damri SM Armansyah Armansyah Delvina Donawati Dwi Septi Haryani Errie Margery Fenny Fenny Fenny Fenny Fenny Fenny Fenny Fenny Free Antonius simanjuntak Frilla Degustia Hasnarika Hasnarika Jimmy Peranginangin Jirwanto, Henry Lalu Supardin Muhammad Khahfi Zuhanda Nanda Sulistiyowati Nandan Limakrisna Pius Deski Manalu Raden Mohamad Herdian Bhakti Selvi Fauzar Siagian, Supriadi Stiven Wijaya Sukiman Sukiman Taufik, Yusuf Thomas Sumarsan Goh Wafiq Syifa Azzahra Widalicin Januarty Wily Julitawaty Wily Julitawaty Wily Julitawaty, Wily Yulius, Yudi Yusuf Taufik Yusuf Taufik Yusuf Taufik