Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal Asian Journal of Management, Entrepreneurship and Social Science Smart Business Journal
Humaidi
Program Studi Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA KONSUMEN OH!SOME DI DUTAMALL BANJARMASIN Nur Asiyah; Nurul Wahyuni; Devi Rusvitawati; Humaidi
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.109

Abstract

ABSTRACT This research is undertaken to examine the partial as well as concurrent influences of visual merchandising and store atmosphere on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin. A quantitative methodological design was implemented, encompassing 100 participants determined through an accidental sampling method. Data acquisition was conducted by means of a systematically arranged questionnaire and subsequently processed using multiple linear regression analysis with IBM SPSS Statistics version 25. The results reveal that both visual merchandising and store atmosphere independently demonstrate a statistically significant positive impact on impulse buying. Moreover, these two variables collectively exhibit a significant effect on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin.
Co-Authors Adelia Citra Ifanka Devi Rusvitawati Fadhl Gibran Farah Amalia Fitriyadi Hairudinor Irwansyah Irwansyah M Hasanur Arifin M. Hasanur Arifin M. Hasanur Arifin M. Hasanur Arifin Maryono Muhammad Rifsan Jani Nazmira Shalima Zein Noor Hidayati Novia Nour Halisa Nur Asiyah Nur Ghina Annisa Rahmah Nurul Wahyuni Puput Heranika Puspita Wulandari Rangga Novansyah Rizki Muslim Hidayat Rizky Muslim Hidayat Saladin Ghalib Saladin Ghalib Setio Utomo Setio Utomo Siti Aulia Rahmawati Syamsur Rahman Taharuddin Virna Dwi Elmiati