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All Journal MANAJEMEN DAN KEUANGAN JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Jurnal Pengabdian Dharma Laksana Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik GANESHA: Jurnal Pengabdian Masyarakat Rengganis Jurnal Pengabdian Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Pendidikan dan Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) Journal of Social Knowledge Education (JSKE) Riwayat: Educational Journal of History and Humanities Proceeding of International Conference of Islamic Education IIJSE
RINI ADIYANI
Universitas Tunas Pembangunan Surakarta (UTP)
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Veterinary Other

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Journal : Journal of Social Knowledge Education (JSKE)

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The Effect of Content Marketing, Live Shopping, and Flash Sale on Skintific Purchase Decisions on Tiktok Social Media Users Ardian Dio Fauzi; Rini Adiyani; Kurniawati Darmaningrum
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1466

Abstract

Purpose of the study: This study aims to examine the influence of (1) Content Marketing, (2) Live shopping, and flash sales on purchasing decisions for Skintific products on TikTok. Methodology: This research utilizes a quantitative approach with primary data collected through Likert-scale questionnaires from 100 respondents in Surakarta. Data analysis was conducted using SPSS 26 software with statistical tests, including partial and simultaneous tests, to assess the impact of marketing strategies. Main Findings: Content marketing influences purchasing decisions by 13.6%, live shopping by 20.3%, and flash sales by 22%. The R-square value indicates that these three strategies collectively contribute 55.9% to purchasing decisions, while 44.1% is influenced by other factors not examined in this study. Novelty/Originality of this study: This study provides empirical insights into the effectiveness of TikTok's digital marketing strategies, particularly live shopping and flash sales, in shaping consumer purchasing behavior. It advances existing knowledge by highlighting the significant impact of visual engagement and urgency-driven marketing on millennials and Gen Z consumers within the skincare industry.
Ella Platinum Beauty Clinic Marketing Strategy to Increase Customer Loyalty in Surakarta City Wihastuti, Ameyla; Adiyani, Rini; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1489

Abstract

Purpose of the study: This study aims to analyze the marketing strategies implemented by Ella Platinum Beauty Clinic in increasing customer loyalty in Surakarta City Methodology: This research uses a Quantitative method with a questionnaire research instrument with the SPSS 25 application. This type of research is Descriptive research. This research uses a survey and using a technique Purposive Sampling. Main Findings: Analyzing the influence of service quality, product quality and facilities partially and simultaneously on customer loyalty at the Ella Platinum Beauty Clinic. Novelty/Originality of this study: The impotance of this research is not only in its contribution to the development of marketing science, but also in its practical value for Ella Platinum Beauty Clinic. By understanding the factors that influence customer loyalty, clinic management can formulate more effective strategies to increase customer loyalty. This can strengthen the position of Ella Platinum Beauty Clinic in the era of competitive market competition.
The Influence of Tourist Attraction, Accessibility, and Facilities on Tourists' Revisit Intention at Kasap Beach, Pacitan Regency Aryani, Novita; Adiyani, Rini; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1490

Abstract

Purpose of the study: This study aims to analyze the influence of (1) Tourist Attraction, (2) Accessibility, and (3) Facilities on the Intention of Tourists to Revisit Kasap Beach, Pacitan Regency, both partially and simultaneously. Methodology: This type of research is quantitative descriptive, where data is collected by dividing questionnaires of 100 respondents who have visited the Kasap Beach Tourism object, Pacitan Regency. Data analysis was carried out using multiple linear regression and using SPSS version 25 software. Main Findings: The results of this study show that Tourist Attraction partially has an impact on Intention to Revisit by 28%, Accessibility has an impact of 37.4%, and Facilities by 26.3%. Simultaneously, these three variables had a significant impact on the intention to revisit, with a significance value of 0.000 < 0.05. Novelty/Originality of this study: This research makes a new contribution by analyzing the influence of tourist attractions, accessibility, and facilities on the intention to revisit partially and simultaneously, which has not been widely studied in the context of Kasap Beach. These findings broaden our understanding of the determinants of tourist loyalty and provide a scientific basis for the development of data-driven tourism strategies in similar destinations.
Co-Authors Abdullah Zaelani Abdullah Zaelani Abdullah Zailani Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Achmad Choerudin Alhusin*, Syahri Angga Ranggana Putra Angga Ranggana Putra Ardian Dio Fauzi Aryani, Novita Atik Lusia atik lusia Darsono Darsono Darsono Darsono Darsono Darsono Dharyl Ubaid Choiri Dwanita Widodo, Zandra Dwinanda Ripta Ramadhan Dyah Ayu Kunthi Puspitasari Eni Maryanti, Istinganah Febrianto, Alvano Halimah Ibnu Firmansyah, Ibnu Istinganah Eni Maryani Katili, Andi Yusuf Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO Maha Martabar Mangatas L Meti Fatimah Mrihrahayu Rumaningsih Mugi Harsono Mugi Harsono Muhad Fatoni Muhammad Ali Rauuf Muhammad Iqbal Azuma Mujiburrohman Mujiburrohman Muzakki, Muhammad Husin Nur Novia Rahmadani Novita Aryani Ori Dimas Tri Prasetyo Purwanti, Upik Rahmalia, Vidia Ripta, Dwinanda Rissa Marina Widodo Rissa Marina Widodo, Rissa Marina Silfa, Amanda Sri Wijastuti Sri Wijiastuti SRI WIJIASTUTI Subando, Joko - Suharyoko Suharyoko Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Al Husin Syahri Alhusin Vidia Rahmalia Wihastuti, Ameyla Wijastuti, Sri Zaelani, Abdullah Zandra Dwanita Widodo Zandra Dwanita Widodo