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Peran Brand Ambassador Twice Terhadap Minat Beli Produk Scarlett Whitening Di Banjarmasin Lutfi Aulia; Teguh Wicaksono; Azzahraty
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.805

Abstract

This study aims to test and analyze the role of Twice's brand ambassador on the buying interest of Scarlett Whitening products in Banjarmasin. This study used quantitative methods, with data analysis using simple linear regression, t-test, and determination coefficient test. The population in the study was all students of the Faculty of Economics, Class of 2019 UNISKA. The sampling technique uses purposive sampling with a sample of 87 respondents, with a questionnaire as a research instrument. The results showed that brand ambassadors had a significant effect on the interest in buying Scarlett Whitening products in Banjarmasin. This factor is caused by the attractiveness, popularity, and trust given by consumers to brand ambassadors, where the attractiveness and popularity possessed by the brand ambassador will greatly affect consumer buying interest.
Analisis Keterampilan Berbicara Terhadap Sikap Percaya Diri Siswa Kelas Tinggi Sekolah Dasar Defi Antika; Juni Sahla Nasution; Lutfi Aulia; Syahrani Yumna Irfani
Perspektif : Jurnal Pendidikan dan Ilmu Bahasa Vol. 2 No. 2 (2024): Juni : Perspektif: Jurnal Pendidikan dan Ilmu Bahasa
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/perspektif.v2i2.1323

Abstract

The aspect of language skills that a student needs to master and understand after listening is speaking skills. Speaking skills are very important in everyday life because humans are social creatures who talk to other people every day. The ability to pronounce sounds or articulate words to express, express thoughts, ideas and feelings is called speaking. Speaking skills are one of the skills that students want to develop. This type of research is library research, namely research carried out by analyzing and using written literature in the form of books, scientific journals and newspapers as the main source. This library research research approach is qualitative, namely research that emphasizes the analysis of previously existing data. The results of the research in the form of reading skills are really needed by elementary school students, especially high class students, to encourage their self-confidence. As we know, elementary school students, especially high class students, tend to have more social interactions both at school and outside school and are usually asked by teachers to do more work. group assignments, therefore speaking skills are the most important thing.
Pelaksanaan Festival Anak Soleh Untuk Menggali Potensi Dan Meningkatkan Talenta Anak Dalam Rangka Peringatan 1 Muharram 1445 H Di Bah Jambi, Simalungun Dina Aulia Yudistira Munthe; Fadiah Adlina; Linda Damayanti; Lutfi Aulia; Pipi Andriani
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.752

Abstract

Commemoration of 1 Muharram 1445 H as the beginning of the Hijriyah year which has sacred value in the lives of Muslims. So a pious children's festival was held to celebrate it. The implementation of the Soleh Children's Festival is not just about celebration, but rather a meaningful journey to create an environment that stimulates and empowers children, so that they can grow into individuals with potential and unlimited talents. This research uses a qualitative descriptive method. The results of this research are that there are several children's competencies that can be improved in this pious children's festival event, namely: (1) encouraging children to hone their abilities to learn more about themselves and master their potential and talents in participating in activities, (2) it is beneficial for children to get children used to appearing in public with confidence and developing their potential and talents.
Efforts to Grow Democratic Attitudes in Students in the Era of Globalization Through Citizenship Education Abdal Rizky Munthe; Fadiah Adlina; Khairunnisa; Lutfi Aulia
Journal of Contemporary Gender and Child Studies Vol 1 No 1 (2022): August
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/jcgcs.v1i1.56

Abstract

The implementation of civic education in higher education is a must in the national education system to prepare smart and responsible citizens, and foster a democratic attitude. This paper aims to describe efforts to foster democratic attitudes to citizens, especially students through Citizenship Education. This research uses a qualitative approach with a literature study method. The results of this study indicate that: (1) civics education is one way to form a complete Indonesian human being as an embodiment of the individuality of the nation as a democratic country that can realize and implement the development of a democratic society. (2) Efforts to foster democratic attitudes and the spirit of nationalism are not only the responsibility of the government as state administrators, but also require the active role of the community, especially the role of the family.
Peran Guru Madrasah Ibtidaiyah Sebagai Agen Pembelajaran Literasi Humanis Muhd. Hayyanul Damanik; Alfiah Hairani; Defi Antika; Dinda Patliana Sukma; Fadiah Adlina; Lutfi Aulia
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Februari-Mei 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i1.756

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis peran guru Madrasah Ibtidaiyah (MI) sebagai agen pembelajaran literasi humanis, serta dampaknya terhadap perkembangan kemampuan literasi siswa dalam konteks pendidikan yang berfokus pada nilai-nilai kemanusiaan. Penelitian ini menggunakan metode studi kepustakaan (library research), yaitu penelitian yang menjawab rumusan masalah atau mencapai tujuan penelitian dengan mengkaji berbagai sumber pustaka seperti buku, makalah dan sumber literatur lainnya. Studi kepustakaan (library research) bertujuan mendeskripsikan konten pokok berdasarkan informasi yang di dapat. Peran guru bertindak sebagai pendidik karakter, pengembang keterampilan literasi, fasilitator pembelajaran, penggerak komunitas dan pengembang kurikulum. Mereka menerapkan berbagai metode pembelajaran inovatif, seperti pembelajaran berbasis proyek, diskusi kelompok, narasi, pembelajaran melalui seni dan kolaborasi dengan orang tua. Peran guru sangat penting dalam menciptakan generasi yang berempati, kreatif dan berakhlak baik, yang siap menjadi agen perubahan positif di masyarakat.
Penerapan Strategi Teams Games Tournament (TGT) pada Pembelajaran IPS di Sekolah Dasar Lutfi Aulia; Wahyu Iskandar; Fia Alifah Putri
Fatih: Journal of Contemporary Research Vol. 1 No. 1 (2024): January-June
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/0zg8k388

Abstract

Variasi kajian tentang strategi pembelajaran telah dianalisis oleh para peneliti terdahulu, namun kajian mendalam tentang strategi teams games tournament pada pembelajaran IPS memiliki gap analysis, mulai dari aspek lokus hingga fokus telaah berbasis action research. Penelitian ini bertujuan untuk mengaplikasikan strategi Teams Games Tournament (TGT), pada pembelajaran IPS dengan tema “Perjuangan Kemerdekaan”. Subjek dalam penelitian ini adalah Guru dan siswa kelas V SD Negeri 106220 Pematang Cermai Tahun Ajaran 2023/2024. Hasil penelitian ini memperoleh nilai rata-rata kelas siswa sebelum penerapan metode TGT sebesar 60 dan dinyatakan masih belum tuntas belajar karena belum memenuhi nilai KKM yakni 70. Namun pada saat sesudah penerapan metode TGT diperoleh nilai rata-rata kelas meningkat menjadi 90 ke atas pada tahap ini nilai siswa sudah melewati KKM yakni 70. Dengan demikian dapat disimpulkan bahwa penerapan strategi Teams Games Tournament (TGT) dapat meningkatkan hasil belajar siswa kelas V SD Negeri 106220 Pematang Cermai Tahun Ajaran 2023/2024.