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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH Jurnal Eduscience (JES) INTEGRITAS : Jurnal Pengabdian Belantika Pendidikan Indonesian Journal of Society Development (IJSD) International Journal of Emerging Research and Review Dinamika Pendidikan Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah International Journal of Economics, Science, and Education (IJESE)
Ginanjar, Ardhita Eko
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Consumption Behaviour of Scholarship Students in Indonesia Prakoso, Albrian Fiky; Rachmaviani, Tessa; Ginanjar, Ardhita Eko; Haq, Arina Salsabilla
Dinamika Pendidikan Vol. 20 No. 2 (2025)
Publisher : Economics Education Department Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v20i2.24696

Abstract

This research aims to evaluate the development of the consumption behavior model for Academic Achievement Scholarship (AAS) grantees in the Faculty of Economics in Indonesia. This research was quantitative. Samples were taken from six major universities in the region, which spanned three major Indonesian islands, and included a total of 238 students from the Faculty of Economics in Indonesia who received the AAS Scholarship. Methods of data collection include the use of questionnaires, which are analyzed using SEM-PLS. The data demonstrated that economic literacy did not affect consumptive behaviour, hedonic conformity exerted a positive and meaningful influence on consumptive behaviour, self-control was found to positively and significantly influence consumptive behaviour, economic literacy and hedonic conformity had a negative and significant effect on self-control, and self-control can mediate the effect of economic literacy on consumptive behaviour. Self-control can also mediate the effect of hedonic conformity on consumptive behaviour. The implication is that self-control mediates the relationship between economic literacy and hedonic conformity in consumptive behavior. This research investigates the mediating role of self-control in the relationship between economic literacy, hedonic conformity, and consumption behavior, thereby contributing to a deeper understanding of the factors influencing consumption patterns among scholarship recipients.
Examining Green Product Attributes and Healthy Lifestyle Orientation in Shaping Consumer Trust Toward Healthy Instant Food Brands Pratama, Devangga Putra Adhitya; Hidayah, Nur; Musfidah, Heny; Ginanjar, Ardhita Eko
International Journal of Economics, Science, and Education Vol. 2 No. 5 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i5.57

Abstract

Purpose: This study examines the role of green product attributes and healthy lifestyle orientation in shaping consumer trust toward healthy instant food brands in East Java and Bali. Design/methodology/approach: A quantitative research design was employed using a survey method. Data were collected from 193 consumers in East Java and Bali and analyzed using validity tests, reliability tests, and multiple linear regression analysis with a five-point Likert scale. Findings: The results indicate that green product attributes and healthy lifestyle orientation have positive and significant effects on consumer trust, both partially and simultaneously. Research limitations/implications: This study is limited by its sample size and geographical focus on Java–Bali, which may restrict generalizability. Practical implications: The findings suggest that healthy instant food brands should emphasize credible green product attributes and align brand values with consumers’ healthy lifestyles to strengthen trust. Originality/value: This study positions consumer trust as a central outcome by integrating signaling theory, trust theory, and value congruence theory in the context of healthy instant food brands.
Cognitive and Emotional Drivers of Online Purchase Decisions in Live-Streaming Social Commerce Pratama, Devangga Putra Adhitya; Arifin, Syamsul; Ginanjar, Ardhita Eko; Kurniawati, Kurniawati
International Journal of Economics, Science, and Education Vol. 2 No. 4 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i4.58

Abstract

Purpose: This study examines how cognitive and emotional drivers jointly shape online purchase decisions in live-streaming social commerce, focusing on consumers’ real-time decision-making experiences. Design/methodology/approach: A qualitative descriptive–interpretive approach was employed using in-depth semi-structured interviews with consumers who had made purchases through live-streaming sessions. Data were analyzed thematically using NVivo to identify dominant cognitive and emotional patterns. Findings: The findings reveal that purchase decisions are formed through the simultaneous interaction of rapid cognitive evaluations (information clarity, perceived value, trust) and emotional triggers (FOMO and parasocial interaction), with platform affordances accelerating this process. Research limitations/implications: This study is limited by a small sample size and a single-country context, which may restrict generalizability. Practical implications: The results suggest that live-streaming strategies should balance emotional engagement with credible information to sustain trust and satisfaction. Originality/value: This study offers an integrated cognitive–emotional perspective on live-streaming purchase decisions.
Co-Authors Albrian Fiky Prakoso Anggraeni, Anita Dwi Devangga Putra Adhitya Pratama Eka Hendi Andriansyah Haq, Arina Salsabilla Jun Surjanti Kurniawati Kurniawati Maghfiroh, Fitrania MUHAMMAD ABDUL GHOFUR Musfidah, Heny Nico Irawan Nur Hidayah Paramista, Abelia Putri Ulfa Kamalia Rachmaviani, Tessa RETNO MUSTIKA DEWI RIZA YONISA KURNIAWAN RoziqiFath, Zain Fuadi Muhammad Srisuk, Prattana Syamsul Arifin Wafi, Ahmad Yusronil Waspodo Tjipto Subroto WIDA WULANDARI