Article Per Year (5 Year)
p-Index From 2021 - 2026
2.165
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Studi Pembangunan Jurnal Sinar Manajemen Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Jurnal ABM Mengabdi Journal Online Manajemen ELPEI (JOMEL) Lajagoe Pustaka Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Proceeding of The International Conference on Management, Entrepreneurship, and Business Fundamental and Applied Management Journal
S.E., M.M, Dr. Monalisa,
Departemen Manajemen, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Digital Transformation in Micro, Small, and Medium Enterprises: Accounting Information Systems and Digital Marketing Driving Financial Performance Burhanuddin, Fia Fauzia; Sharon, salmah; Basir, Mustika Kusuma; Syam, Asriah; Monalisa
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 7 No. 2 (2026): Journal of Accounting, Entrepreneurship and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v7i2.6251

Abstract

This study examines the influence of Accounting Information Systems (AIS) and digital marketing on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Takalar Regency, South Sulawesi. Digital transformation has become an essential strategy for enhancing MSME competitiveness, yet many rural enterprises still face barriers in adopting financial and marketing technologies. Grounded in signaling theory, AIS and digital marketing are viewed as strategic signals that reflect transparency, accountability, and innovation within MSME operations. Using a quantitative research approach, data were collected through questionnaires distributed to 104 MSME respondents who have operated for at least two years and utilize both financial recording and digital promotion methods. Data analysis was performed using multiple linear regression with SPSS version 26. The results indicate that AIS positively and significantly affects financial performance Demonstrating that accurate and timely financial reporting improves managerial decision-making and operational efficiency. Digital marketing also shows a positive and significant effect, suggesting that effective use of online platforms enhances sales growth and customer engagement. Together, both variables explain the variation in financial performance Indicating a strong synergistic impact. This study contributes to the literature on MSME digital transformation and provides practical implications for policymakers and local governments to strengthen training, infrastructure, and technological adoption in rural business development. 
Pengabdian Masyarakat: Pemberdayaan UMKM Melalui Pemasaran Digital dan Manajemen Keuangan di Bantimurung, Makassar St Salmah Sharon; Yuyun Karysitin Meilisa Suade; Monalisa Monalisa; Erwin Erwin
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.569

Abstract

This Community Service Program aims to empower micro, small, and medium enterprises (MSMEs) in the Bantimurung area of ​​Makassar by strengthening their digital marketing and financial management capacity to improve business sustainability. The main challenges faced by partners include low financial literacy, poor cash flow recording and management, and limited use of digital media in product marketing. This program is implemented using an educational and participatory approach combined with hands-on practice and mentoring. The implementation method includes preparation, digital marketing and financial management training, and mentoring and evaluation. The results of the activity indicate an increase in partners' understanding and skills in utilizing digital media as a means of promotion and expanding market reach, as well as increased awareness and ability of partners in simple financial recording, cash flow management, and separating business and personal finances. The high level of partner participation throughout the program reflects the program's relevance to the real needs of MSMEs. Overall, this program demonstrates that the integration of digital marketing and financial management, implemented in a contextual and applicable manner, can strengthen the competitiveness and resilience of MSMEs. The practical implications of this activity emphasize the importance of ongoing mentoring and collaboration between universities and the community in encouraging accountable, adaptive, and local economic sustainability-oriented MSME management.
Digital Conflict Management, Moral Fatigue, and Stakeholder Governance in Islamic Schools: A Hermeneutic Phenomenological Study Dyan Fauziah Suryadi; Asriah Syam; Monalisa; Fia Fauzia Burhanuddin; Ibriati Kartika Alimuddin
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.987

Abstract

This study aims to examine digital conflict management and stakeholder governance in Islamic schools by addressing four questions: 1) How do teachers and parents experience and interpret conflict in digital communication? 2) What factors trigger digital conflict in teacher-parent communication? 3) How do Islamic values shape conflict management strategies? 4) How does tabayyun function as a mechanism for restoring meaning, trust, and stakeholder relationships? Using a qualitative hermeneutic phenomenological approach, this study involved thirteen informants consisting of seven teachers, five parents, and one school principal from three private Islamic schools. Data were collected through in-depth semi-structured interviews and analyzed through holistic, selective, and detailed reading. Digital conflict emerged from communication ambiguity, parental moral anxiety, stakeholder expectations, and blurred communication boundaries. Teachers experienced moral fatigue arising from the continuous pressure to maintain morally and religiously appropriate communication, while tabayyun functioned as a restorative mechanism that repaired meaning, reduced emotional escalation, and restored trust. The study reconceptualizes teacher-parent digital conflict as a stakeholder governance issue, introduces moral fatigue as a context-sensitive form of exhaustion in value-based organizations, and positions tabayyun as a religiosity-based conflict management mechanism. The findings highlight the need for formal communication protocols, boundary governance, teacher support systems, and structured clarification procedures in Islamic schools.
Bahasa Inggris Cipta canggih Perdana; Sinar Dharmayana Putra; Yuyun Karystin Meilisa Suade; Monalisa Monalisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18539

Abstract

This study examines when and how viral marketing and social proof shape purchase intention in social commerce, and whether Fear of Missing Out (FOMO) mediates these effects. Drawing on Social Influence Theory, we model viral marketing and social proof as antecedents, FOMO as a mediator, and purchase intention as the outcome. Data were collected from 231 active social commerce users in Indonesia and analyzed using variance-based structural equation modeling (PLS-SEM). The measurement model met accepted criteria for reliability and convergent validity. The structural results show that viral marketing exerts a positive and significant direct effect on purchase intention while also increasing FOMO. Social proof significantly elevates FOMO but does not directly influence purchase intention, indicating that endorsement cues operate primarily through affective urgency rather than as stand-alone drivers. FOMO has a positive and significant effect on purchase intention and mediates the paths from both viral marketing and social proof to purchase intention, implying partial mediation for viral marketing and full mediation for social proof. These findings advance theory by integrating normative and informational influence with an affective mechanism central to the attention economy. Managerially, they suggest prioritizing diffusion design and credible validation cues that ethically heighten urgency, while monitoring authenticity and overload to prevent reactance.
Co-Authors Afrizal Firman Ayesha, Shakira Basir, Mustika Kusuma Burhanuddin, Fia Fauzia Carolina Mustikarini Carolina Novi Mustikarini Cindy Yoel Tanesa Dyan Fauziah Suryadi Elia Ardyan Erwin Parega Fia Fauzia Burhanuddin Firman, Afrizal Gracela Marisa Gracela Marisa Sanapang Ibriati Kartika Alimuddin Justin Wijaya Kumalasari Yo, Sacca Maichal Maichal Muchtar muchtar Muh Arif, Muh Muh Syulhasbiullah Mustikarini, Carolina Novi Novika Ayu Triany Nur Mega Powell Gian Hartono Sinar Dharmayana Putra St Salmah Sharon Suade, Yuyun Karistin Meilisa Suade, Yuyun Karystin Meilisa Syam, Asriah Taliding, Arianto Tanesia, Cindy Yoel Tanesia, S.E., MBA, Cindy Yoel Yuyun Karysitin Meilisa Suade Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade