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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen J-MABES Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Business, Entrepreneurship, and Management Journal
Aprilia Dian Evasari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Master Manajemen

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Pengaruh Lokasi, Keragaman Produk, dan Brand Image Terhadap Loyalitas Nasabah Tabungan Pada Kantor Pusat PT. BPR Jwalita Trenggalek (Perseroda) Tyas Ajeng Puspitaningrum; Aprilia Dian Evasari; Beny Mahyudi S
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.1010

Abstract

This study aims to examine the influence of location, product variety, and brand image on savings customer loyalty at the Head Office of PT. BPR Jwalita Trenggalek Perseroda. Customer loyalty is a crucial factor for the sustainability of a banking institution, as loyal customers not only continue to use banking services but also tend to recommend them to others, thereby contributing to long-term growth. The variables examined in this study—location, product variety, and brand image—were chosen because they represent essential aspects that can strengthen the relationship between customers and the bank. This research employed a quantitative approach to ensure objectivity in data collection and analysis. The primary data were gathered through observation, interviews, and structured questionnaires distributed to savings customers of the bank, while secondary data were obtained through a literature review. The analytical techniques applied included validity and reliability testing to ensure the accuracy and consistency of the instruments, classical assumption tests to meet regression requirements, and multiple linear regression analysis to measure the influence of each independent variable on the dependent variable. Furthermore, hypothesis testing was conducted using the t-test and F-test, complemented by the coefficient of determination to measure the explanatory power of the model. The findings reveal that: (1) location has a significant effect on customer loyalty, indicating that accessibility and convenience play a vital role in customer decisions to remain loyal; (2) product variety significantly influences customer loyalty, demonstrating that diverse and innovative savings products attract and retain customers; and (3) brand image also has a significant effect on customer loyalty, suggesting that trust and positive perceptions toward the bank strengthen long-term relationships. Finally, the study confirms that location, product variety, and brand image simultaneously exert a significant effect on customer loyalty. These results underscore the importance for banking institutions to continuously improve service accessibility, diversify financial products, and build a strong brand image in order to enhance customer loyalty and maintain competitiveness in the financial services industry.
Pengaruh Kepuasan Kerja, Lingkungan Kerja, dan Gaya Kepemimpinan Terhadap Kinerja Karyawan di PR. Alaina Fajar Berlian Tulungagung Rena Anjani; Mawar Ratih K; Aprilia Dian Evasari
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.1011

Abstract

This Study aims to explain and test the hypothesis regarding yhe influence of job satisfaction, work environment, and leadership style on the performance of PR. Alaina Fajar Berlian Tulungagung. This study is a descriptive study with a quantitative approach, using nonprobability techniques with a purposive sampling method. The population in this study was 627 employes, with a sample of 87 employes. Data analysis techniques used include validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, t tests (partial),F tets (simultaneous), and coefficients of determination (R2), which are processed using SPSS version 23.   Based on the results of the study, it can be concluded that partially the job satisfaction variable does not have a significant effect on employe performance, with a significant value of  0,060 > 0,05 and a tcount value < ttable of  1,904 < 1,998. The work environment variable does not have a partial significant effect on employe performance, with a significant value of  0,,604 > 0,05 and a tcount value < ttable of  0,520 < 1.998. The leadership style variable does not have a partial significant effect on employe performance, with a significant value of  0,262 > 0,05 with a tcount < ttable of  1,129 < 1,998. Simultaneously, the variables of job satisfaction, work environment, and leadership style do not have a significant effect on employe performance at PR. Alaina Fajar Berlian Tulungagung, with a significant value of  0,084 > 0,05 with a Fcount value < Ftable of  2,297 < 2,215. This, job satisfaction, work environment, and leadership style do not significantly affect the performance of employe PR. Alaina Fajar Berlian Tulungagung. This shows that the hypothesis Ho is accepted and Ha is rejected. 
Co-Authors Andriyas Alif Wahyuda Bayu Pramutoko Beny Mahyudi S Beny Mahyudi Saputra Bima Sandhi Waluya Bondan Subagyo Brahma Wahyu K Brahma Wahyu Kurniawan Budi Prasetyo Desi Rahmawati Diah Ayuningtyas Eko Widodo Endah Kurniawa Endah Kurniawati Fitria Kurniasari Gian Oktaviani Heru Sutapa Kiki Maulana Kurniawan Mawar Ratih K Mawar Ratih Kusumawardani Mohammad Fatkhur Rizal Mohammad Husein Ainul Yaqin Muchamad Arianto Muhammad Dwi Nor Alfian Niam Muhammad Ifshokhul Anam Narita Gayatri Nur Hidayati Rena Anjani Rima Rima Risna Dwi Yuliani Rizky Ardian Saputra Selina Ayu Febriyanti Tara Audina Taufik Akbar Tyas Ajeng Puspitaningrum Umi Nadhiroh Vina Fiatul Laila Vina Zulia Sari