Article Per Year (5 Year)
p-Index From 2021 - 2026
2.583
P-Index
This Author published in this journals
All Journal Ilmu Administrasi Publik Sketsa Bisnis MUSHAF JOURNAL: Jurnal Ilmu Al Quran dan Hadis Economics and Business Journal Journal of Business Management and Economic Development (JUMPER) IJHABS
Muhammad, A Fadel
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty Rostini; Razak, Annisa Zhalila; Muhammad, A Fadel; Sukiman; Hamsyah
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.214

Abstract

In an increasingly competitive business world, building customer loyalty does not solely depend on product quality but also on interactions that foster trust and emotional connection. This study explores the role of Human Resources (HR) as Brand Ambassadors in enhancing customer loyalty through a qualitative approach. The research method employed is a case study, utilizing in-depth interviews, participatory observation, and document analysis as data collection techniques.The findings indicate that internal brand ambassadors are more effective than celebrities or influencers as they have a deeper understanding of the product and company values. Direct interaction between internal brand ambassadors and customers creates a more authentic experience, strengthens trust, and enhances brand loyalty. Additionally, value alignment between employees and the company plays a crucial role in the success of this strategy. This study suggests that companies aiming to improve customer loyalty can optimize the role of HR as brand ambassadors. By fostering more personal and authentic interactions, internal brand ambassadors contribute to the development of long-term relationships between customers and brands
The Pattern of Financial Management and Challenges Faced by Digital Startups in Indonesia: an Accounting and Financial Technology Perspective Halim, Ade Imam Muttaqien; Muhammad, A Fadel; Nitswat, Nurhaliza; Ardi, Nur Astiana Hidayat
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.215

Abstract

This research aims to explore the financial management patterns applied by digital startups in Indonesia, along with the challenges and solutions faced by their founders in managing their finances. The study uses a qualitative approach with case studies to gather data through in-depth interviews, observations, and analysis of financial documents from digital startups operating in Indonesia. The findings reveal that ineffective cash flow management, dependence on external funding, and a lack of strategic financial management understanding are some of the primary challenges faced by these startups. The study emphasizes the importance of adopting efficient financial practices, including utilizing financial technology to improve cash flow management and reduce dependency on external capital. Additionally, it underscores the need for startup founders to build a competent finance team to ensure sustainable growth. This research contributes to the understanding of financial management in the context of digital startups in Indonesia and provides insights on overcoming financial challenges to strengthen the startup ecosystem
The Influence of Organizational Learning on Employee Competencies at PT. Semen Indonesia Unit Tonasa Muhammad, A Fadel; Joeliaty; Muizu, Wa Ode Zusnita
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.216

Abstract

This study examines the influence of organizational learning on employee competencies at PT. Semen Indonesia Unit Tonasa. In the context of intense market competition and rapid technological change, fostering continuous learning has become critical for organizations to enhance workforce adaptability and innovation. Organizational learning dimensions—such as personal mastery, shared vision, team learning, mental models, and systems thinking—were analyzed for their contribution to employee competencies, including knowledge, skills, and attitudes. A quantitative approach using Structural Equation Modeling (SEM) revealed a significant positive relationship between organizational learning and competencies, with a path coefficient of 0.465 and a t-statistic of 6.434. The findings underscore the role of organizational learning in improving employee collaboration, problem-solving, and strategic thinking. However, challenges like resistance to change, unequal participation, and resource limitations were identified as barriers. Addressing these issues through leadership commitment, inclusive participation, and resource optimization can amplify the impact of learning initiatives.
The Influence of Knowledge Management on Employee Competencies at PT. Semen Indonesia Unit Tonasa Muhammad, A Fadel; Joeliaty; Muizu, Wa Ode Zusnita
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.219

Abstract

This study examines the influence of knowledge management on employee competencies at PT. Semen Indonesia Unit Tonasa. Knowledge management, encompassing knowledge creation, storage, sharing, and application, plays a crucial role in enhancing employee knowledge, skills, and attitudes. Employing a quantitative approach, data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings reveal a significant positive relationship between knowledge management and employee competencies, with a path coefficient of 0.512 and a t-statistic of 7.245. Among the dimensions, knowledge sharing emerged as the strongest contributor to competency development, fostering collaboration and collective learning. Employees reported significant improvements in technical expertise, problem-solving skills, and adaptability. However, challenges such as resistance to change, uneven participation, and resource constraints were identified as barriers to the full implementation of knowledge management initiatives. This study underscores the importance of structured knowledge management practices in developing a skilled and adaptable workforce. Practical recommendations include fostering a knowledge-sharing culture, addressing resistance to change, promoting inclusive participation, and investing in knowledge management systems. These insights are expected to contribute to the academic literature and provide actionable strategies for organizational development
Work Life Balance of Female Employees Across Generations in Indonesia Joeliaty; Marthalina; Firmansyah, Yayan; Muhammad, A Fadel
Economics and Business Journal (ECBIS) Vol. 3 No. 5 (2025): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.221

Abstract

This study explores work-life balance among female government employees across generations, with a focus on gender-related challenges. Women are hypothesised to face imbalances due to dual roles at work and home. Using a phenomenological approach and descriptive quantitative analysis, the study finds that Indonesian women across generations generally experience moderate work-life balance. Notably, Baby Boomers (60–78 years) and Generation Z (12–27 years) report higher balance, while Generation X (44–59 years) and Millennials (28–43 years) face lower balance due to simultaneous career and family responsibilities. The study offers generationally tailored suggestions, although results may not generalise to women in sectors like banking or private industry. Implications include the need for organisations to act as facilitators, supporting female employees to ensure psychological well-being and sustained performance.
Effect of Job Satisfaction on Employee Commitment at PT. Bank Mandiri Regional Credit Card Makassar (Persero) Tbk Amin, Abd Rahim; Peringga, Bayu; Arimbawa, I Gede Arya Pering; Goeliling, Ardhi; Muhammad, A Fadel
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.86

Abstract

The purpose of this study was to determine the effect of job satisfaction on employee commitment. This research was conducted at PT Bank Mandiri Regional Credit Card Makassar on a number of employees. Data were collected from 31 respondents using the OCS measurement scale for employee commitment and JDI job satisfaction. The results of the study using regression analysis show that job satisfaction has a positive and significant effect on employee commitment, meaning that the higher the job satisfaction, the higher the work commitment and vice versa.
Kualitas Pelayanan Anggota Koperasi Pegawai Republik Indonesia (KPRI) Universitas Negeri Makassar Ditinjau dari Kemampuan Manajerial dan Kinerja Karyawan Sahabuddin, Romansyah; Arief, Abdi Akbar; Rauf, Deddy Ibrahim; Sukiman; Muhammad, A Fadel
SKeTsa Bisnis (e-jurnal) Vol 10 No 2 (2023): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i2.4342

Abstract

English VersionThis study aims to investigate the relationship between various managerial ability variables and employee performance, as well as their collective impact on the quality of services provided by the Cooperative of KPRI UNM Makassar. In pursuit of this objective, the research adopts an explanatory research design, which seeks to elucidate the cause-and-effect relationships between independent and dependent variables through hypothesis testing. The study's sample consists of 130 cooperative members, and the analytical tool employed is multiple regression analysis using the SPSS version 26 program. The research findings reveal a significant and positive influence, both when considering these variables separately and in combination, on the quality of management services within the scope of KPRI UNM Makassar. These findings underscore the vital role played by managerial competence and employee performance in shaping and enhancing service quality, offering valuable insights for strategic management and operational practices within the cooperative. In an era where service quality is pivotal to organizational success, this study provides a pertinent perspective based on strong empirical evidence for cooperative enterprises seeking to optimize their management dynamics and employee performance. The implications of these findings can assist KPRI UNM Makassar and similar organizations in their efforts to enhance services to their members and customers, as well as to achieve their business goals more effectively. Versi IndonesiaPenelitian ini bertujuan untuk menyelidiki hubungan antara berbagai variabel kemampuan manajerial dan kinerja karyawan, serta dampak bersama mereka pada kualitas layanan yang disediakan oleh Koperasi KPRI UNM Makassar. Dalam rangka mencapai tujuan tersebut, penelitian ini mengadopsi jenis penelitian eksplanatori yang bertujuan untuk menjelaskan hubungan sebab-akibat antara variabel independen dan dependen melalui pengujian hipotesis. Sampel yang digunakan dalam penelitian ini terdiri dari 130 anggota koperasi. Alat analisis yang digunakan adalah analisis regresi berganda dengan menggunakan program SPSS versi 26. Hasil penelitian ini mengungkapkan adanya pengaruh yang signifikan dan positif, baik ketika variabel-varibel tersebut dianalisis secara terpisah maupun dalam kombinasi, terhadap kualitas layanan yang disediakan oleh KPRI UNM Makassar. Temuan ini menyoroti peran penting yang dimainkan oleh kemampuan manajerial dan kinerja karyawan dalam membentuk dan meningkatkan kualitas layanan, memberikan wawasan yang berharga bagi manajemen strategis dan praktik operasional koperasi. Dalam era di mana kualitas layanan menjadi kunci kesuksesan bagi organisasi, penelitian ini memberikan perspektif yang relevan dan didasarkan pada bukti empiris yang kuat bagi perusahaan koperasi yang ingin mengoptimalkan dinamika manajemen dan kinerja mereka. Implikasi temuan ini dapat membantu KPRI UNM Makassar dan organisasi serupa dalam upaya mereka untuk meningkatkan layanan kepada anggota dan pelanggan mereka, serta mencapai tujuan bisnis mereka dengan lebih efektif.
Co-Authors Amin, Abd Rahim Amin, Abdul Rahim Anwar, Nursyam Ardhi Goeliling Ardi, Nur Astiana Hidayat Arief, Abdi Akbar Arimbawa , I Gede Arya Pering Arimbawa, I Gede Arya Pering Bakri, Risna Melati Sukma Burhanuddin Devi, Ni Nyoman Erliani, Saadah Fatmawati A. Rahman Goeliling, Ardhi Goeliling, Ardiansyah Halilurrahman, Halilurrahman Halim, Ade Imam Muttaqien Hamsyah Hasbiah, Siti Hidir, Amrullah Joeliaty Joeliaty Judijanto, Loso Marthalina Masmarulan Masmarulan, Masmarulan Nitswat, Nurhaliza Nurul Fadilah Aswar Pering, I Gede Arya Peringga, Bayu Rauf, Deddy Ibrahim Razak, Annisa Zhalila Romansyah Sahabuddin Rostini Rostini, Rostini Ruma, Zainal Sukiman Wa Ode Zusnita Muizu YAYAN FIRMANSYAH, YAYAN Yunita Sopiana