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All Journal Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Musica: Journal of Music Journal of Scientific Research, Education, and Technology Scoring: Journal of Film Music
Surayya, Yade
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Application of Management Principles in Production Orchestra Performance in Indonesia Adha, Yasril; Rosa.P, Della; Surayya, Yade
Scoring: Journal of Film Music Vol 1, No 2 (2023): Scoring Jurnal of Film Musik
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/scoring.v1i2.3980

Abstract

The purpose of writing this article is to examine musical performances in the orchestral format in Indonesia, which were previously considered high culture, but currently, orchestral performances are of great interest to the public in different ways. This can be seen from the many requests from the Indonesian people to perform modern orchestral performances at various large and prestigious events. Modern orchestral performances generally occur within the context of the performing arts industry. Because in the context of the Indonesian orchestra management industry, it cannot be separated from managing adequate and solid performance production through good management. Managing Indonesian orchestra performances today requires the application of effective management principles. This research uses a management analysis framework in the management of orchestra performances by Harold Koontz and Cyril O'Donnell in their book Principles of Management: An Analysis of Management Functions by taking a performing arts management approach.
Branding on Social Media Platforms As a Solution For Mixed Procession Music Groups In The City Of Padang, West Sumatra, Indonesia HR, Hafif; Marh, Fahmi; Rosa, Della; Surayya, Yade
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 25, No 2 (2023): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/ekspresi.v25i2.3865

Abstract

Pancaragam, the only active music group in West Sumatra Province, Indonesia, holds significant potential but has yet to gain widespread recognition. Similar to Tanjidor groups in Betawi Kalimantan, such as Pontianak and Pemangkat, Pancaragam faces challenges in expanding its reach and economic impact on its musicians. To address this, we offer strategic solutions focused on enhancing visibility through social media platforms. This proposal includes the implementation of management patterns that align with the characteristics of each social media platform. Firstly, a profound understanding is needed on how to manage and leverage the specific features of platforms such as Instagram, Facebook, and YouTube. This involves the use of compelling visual content, such as video snippets from their performances, as well as active engagement with fans through comments and direct messaging. Furthermore, the implementation of creative digital campaign strategies can elevate Pancaragam's online presence. Contests or music challenges on these platforms can encourage community participation, while special offers or discounts for live performances can attract a broader audience. Collaborating with local influencers or social media users with an interest in traditional arts and culture can also be an effective way to expand networks and reach new audiences. With a combination of focused management and digital marketing strategies, Pancaragam can gain broader recognition, enhance their online presence, and ultimately provide a positive economic impact for its musicians.
Fantasia Melengking Alpan, Deny; Sidik, Hadaci; Surayya, Yade; Adha, Yasril; Hendri, Yon
Musica: Journal of Music Vol 4, No 1 (2024): MUSICA : JOURNAL OF MUSIC
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/musica.v4i1.4271

Abstract

Seni bertutur atau sering dikenal dengan sastra lisan merupakan satu diantara wujud ekpresi dari Masyarakat. seni bertutur yang tumbuh dan berkembang di Desa Mudung Darat, Kab. Muaro Jambi, yaitu Jolo Mudung. Jolo memiliki makna sebuah nyanyian, sedangkan Mudung merupakan nama sebuah desa. Seni bertutur Jolo Mudung berisikan pantun yang sesuai dengan konteks yang terjadi pada masyarakat. Metode dalam penggarapan karya ini menggunakan: persiapan, tahap proses penciptaan. Hasil penggarapan ini yaitu Jolo mudung adalah sebuah komposisi musik yang terbagi dalam 2 bagian. Komposisi musik Melengking berangkat dari lantunan sahutan Jolo Mudung , yang menggembangkan melodi sahutan Jolo Mudung diwujudkan menjadi sebuah komposisi musik dengan format World musik serta bentuk musik Fantasia.
Changes in the Function of Betawi Traditional Houses in the Setu Babakan Area, Srengseng Sawah Village, South Jakarta Ilham, Defitra Rahmadya; Kahanna, Mutia; Surayya, Yade
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 3 No. 3 (2024): Vol. 3 No. 3 2024
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v3i3.451

Abstract

The research entitled “Changes in the Function of Betawi Traditional Houses in the Setu Babakan Area, Srengseng Sawah Village, South Jakarta”. The purpose of this research is to describe the form of functional changes that occur in Betawi traditional houses in Srengseng Sawah and the factors behind the functional changes in Betawi traditional houses in Srengseng Sawah. The theory used in this research is the theory of social change from Selo Soemardjan which is used to identify the factors that cause changes in function in Betawi traditional houses and the theory of functionalism from Malinowski. This research uses qualitative methods, with data collection techniques based on observation, interviews, and documentation. The results of this study explain the form of functional changes that occur in Betawi traditional houses including the function for the place to carry out the Baturan ceremony, the function for the place to carry out the Bebarit ceremony, the function to hold weddings and circumcisions, the function to distinguish social status, the function to store tools and agricultural products. Furthermore, the factors behind the change in function include religion, economy, lifestyle changes, technological advances, and the division of inheritance.  
Bentuk Pertunjukan Gandang Lasuang Grup Nyiur Melambai Dalam Upacara Pernikahan di Kecamatan Sasak Ranah Pasisia, Kabupaten Pasaman Barat Aulia, Meydina; Emridawati, Emridawati; Kumala, Ofa Yutri; Surayya, Yade; Anggraini, Nora
Musica: Journal of Music Vol 4, No 2 (2024): MUSICA : JOURNAL OF MUSIC
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/musica.v4i2.4675

Abstract

Pertunjukan Gandang Lasuang oleh grup Nyiur Melambai dalam upacara pernikahan di Kecamatan Sasak Ranah Pasisia, Kabupaten Pasaman Barat, memiliki bentuk pertunjukan yang unik dan menarik. Penelitian ini bertujuan untuk mengidentifikasi bentuk pertunjukan tersebut serta mengungkapkan elemen musiknya dengan fokus pada interaksi antara seniman dan audiens dalam masyarakat. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif-analisis, didukung oleh pendekatan musikologis. Teknik pengumpulan data mencakup studi pustaka dan studi lapangan, sedangkan analisis data meliputi pengumpulan, reduksi, penyajian, serta verifikasi data. Hasil penelitian mengungkapkan unsur-unsur penunjang pertunjukan yang meliputi pemain, instrumen, lagu, kostum dan rias, tempat, waktu, serta audiens. Pada aspek komposisi musik, ditemukan struktur yang terdiri dari pendahuluan (intro), bagian utama berupa lagu, dan penutup (coda). Studi ini menegaskan bahwa Gandang Lasuang tidak hanya berperan sebagai hiburan, tetapi juga sebagai elemen budaya yang mencerminkan nilai-nilai adat dan identitas masyarakat setempat.
Co-Authors Adha, Yasril Alpan, Deny Aulia, Meydina Emridawati Emridawati Hendri, Yon HR, Hafif Ilham, Defitra Rahmadya Kumala, Ofa Yutri Mutia Kahanna Nora Anggraini Rosa, Della Rosa.P, Della Sidik, Hadaci