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PELATIHAN APLIKASI CANVA BERBASIS AI UNTUK PENINGKATAN KOMPETENSI DIGITAL MARKETING BAGI SISWA SMK AL HIDAYAH CINERE DEPOK JURUSAN BISNIS RETAIL Hendriyani, Mungky; Sugiyono, Sugiyono; Herosuma, Anton Rustam; Putri, Lusiana; Maryam, Siti
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 4, No 1 (2026): SWADIMAS EDISI JANUARI 2026
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol4no1.1217

Abstract

The development of information and communication technology has made digital marketing a strategic necessity for businesses of all sizes. This situation requires vocational high school students majoring in Retail Business to master digital marketing competencies, particularly in creating promotional visual content. The Artificial Intelligence (AI)-based Canva application simplifies the creation of professional promotional materials through its design automation feature. In response to this need, this community service activity aims to equip students of SMK Al-Hidayah Cinere Depok with the skills to use Canva AI. This community service activity was conducted through counseling and training provided to 12th-grade Retail Business majors. The results showed that students were able to independently and creatively produce digital posters for social media promotions, increasing their productivity and understanding of digital marketing technology.Perkembangan teknologi informasi dan komunikasi menjadikan digital marketing sebagai kebutuhan strategis bagi berbagai skala usaha. Kondisi ini menuntut siswa SMK jurusan Bisnis Retail untuk menguasai kompetensi pemasaran digital, khususnya dalam pembuatan konten visual promosi. Aplikasi Canva berbasis Artificial Intelligence (AI) mempermudah pembuatan materi promosi profesional melalui fitur otomatisasi desain. Berdasarkan kebutuhan tersebut, kegiatan pengabdian kepada masyarakat ini bertujuan untuk membekali siswa SMK Al-Hidayah Cinere Depok dengan keterampilan pemanfaatan Canva AI. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan metode penyuluhan dan pelatihan yang diberikan kepada kelas XII jurusan Bisnis Retail. Hasil kegiatan menunjukkan bahwa siswa mampu menghasilkan poster digital promosi media sosial secara mandiri dan kreatif, serta meningkatkan produktivitas dan pemahaman mereka terhadap teknologi digital pemasaran.
Pengaruh Penerapan Media Spinning Wheel terhadap Hasil Belajar Pendidikan Agama Islam (Fiqih) Siswa Kelas X MAN 2 Langkat Putri, Lusiana; Saleh, Muhammad; Suci, Endah Retno
MUDABBIR Journal Research and Education Studies Vol. 5 No. 2 (2025): Vol. 5 No. 2 Juli-Desember 2025
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/mudabbir.v5i2.2768

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan media Spinning Wheel terhadap hasil belajar Pendidikan Agama Islam (Fiqih) siswa kelas X MAN 2 Langkat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksperimen. Sampel penelitian berjumlah 34 siswa yang dipilih sebagai responden penelitian. Teknik analisis data menggunakan analisis regresi linier sederhana dengan bantuan program SPSS versi 27. Hasil penelitian menunjukkan bahwa sebelum penerapan media Spinning Wheel, nilai pretest siswa berada pada kategori sedang hingga rendah dengan rentang nilai 5–16. Setelah penerapan media Spinning Wheel, nilai posttest siswa mengalami peningkatan dengan rentang nilai 10–18. Hasil uji normalitas menunjukkan data berdistribusi normal dengan nilai signifikansi 0,153 > 0,05 dan uji homogenitas menunjukkan varians data homogen dengan nilai signifikansi 0,051 > 0,05. Hasil uji t menunjukkan nilai t hitung sebesar 2,219 dengan nilai signifikansi 0,034 < 0,05. Sementara itu, hasil uji F menunjukkan nilai F hitung sebesar 4,926 dengan nilai signifikansi 0,034 < 0,05. Persamaan regresi yang diperoleh adalah Y = 3,381 + 0,508X, yang menunjukkan bahwa terdapat pengaruh positif dan signifikan antara penggunaan media Spinning Wheel terhadap hasil belajar siswa. Dengan demikian, media Spinning Wheel dapat digunakan sebagai alternatif media pembelajaran yang inovatif untuk meningkatkan hasil belajar Pendidikan Agama Islam pada siswa.
Community-Based Financial Literacy Interventions for Empowering Micro, Small, and Medium Enterprises in Bangka Belitung Kurniati, Ira; Rahmansyah, Nur; Damayanti, Indri; Putri, Lusiana; Sugiyono, Sugiyono; Aisha, Amelia Ayu Nur; Mardiani, Eri
Help: Journal of Community Service Vol. 2 No. 4 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i4.254

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in driving economic growth and improving community welfare in Belitung Regency, Bangka Belitung Province. However, low levels of financial literacy remain a major obstacle for MSME actors, especially concerning business financial management, transaction recording, and effective financial decision-making. This community service activity adopted a Participatory Action Research (PAR) methodology, conducted as a collaborative training intervention involving the Association of Indonesian Accounting Lecturers (ADAI) and the Belitung Regency Government. The program was attended by 159 participants, including MSME partners, local residents, and regional leaders. The implementation consisted of four systematic stages namely preparation, counseling on simple financial management, interactive discussion and mentoring, and an evaluation utilizing pre-tests and post-tests. The intervention yielded a highly positive response and a measurable improvement in financial management knowledge. Evaluation results demonstrated that the average pre-test score of 44.25% increased sharply to 79.50% in the post-test. This reflects a significant average knowledge increase of 35.25%, successfully bridging the initial gap between passive theoretical knowledge and practical business application. The community-based education effectively raised MSME actors' awareness regarding the importance of financial literacy for making sound, sustainable business decisions. This enhanced capacity provides a strong foundation for better financial choices and supports local economic development. To maximize future community empowerment efforts, providing continuous post-training assistance and integrating user-friendly digital technology for financial record-keeping are highly recommended.