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All Journal Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Jurnal Manajemen Bisnis Kewirausahaan Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Management and Creative Business Jurnal Sains Student Research Cidea Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK J-CEKI CITAKARYA Jurnal Pengabdian Masyarakat
Nur Afridah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Kewirausahaan

 1 
Pengaruh Harga Jual, Biaya Operasional dan Pendapatan terhadap Laba Usaha Puji Indah Rahayu; Indah Dewi Mulyani; Hendri Sucipto; Andi Yulianto; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2905

Abstract

This study aims to determine the effect of selling price, operating costs, and income on traders' business profits at the Bulakamba Traditional Market, both partially and simultaneously. The research method used is a quantitative approach with data collection techniques through questionnaires. The sample consisted of 177 respondents, determined using the Slovin formula from a total population of 318 traders. The results show that partially, selling price has a positive and significant effect on business profit, operating costs have a positive and significant effect on business profit, and income also has a positive and significant effect on business profit. Simultaneously, selling price, operating costs, and income significantly affect the business profit of the traders.
Analisis Strategi Pemasaran Deposito untuk Meningkatkan Dana Pihak Ketiga di Bank BJB Cabang Sumber Vinda Reviana; Muhammad Syaefulloh; Dwi Harini; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.2931

Abstract

This study aims to analyze the marketing strategy for deposit products to increase Third Party Funds (DPK) at Bank BJB's Sumber Branch. Deposits are a crucial component of banking operations, serving as the primary source of bank financing for lending and investment activities. In an era of increasingly competitive banking industry, particularly with the development of technology-based financial services (fintech), conventional banks are required to have innovative, adaptive, and customer-oriented marketing strategies. This study uses a descriptive qualitative approach to describe the phenomena in depth. Data were collected through direct field observations, in-depth interviews with internal bank personnel, and documentation related to the strategy and implementation of deposit product promotions. The analytical technique used in this study was a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate the current marketing strategy and formulate future improvement measures. The results show that Bank BJB's Sumber Branch possesses several internal strengths, such as high public trust, close ties with the local community, and competitive and flexible deposit products. However, several weaknesses also exist, such as limited use of digital media and suboptimal financial product literacy among some customers. Externally, opportunities that can be exploited include increased public interest in safe investment products, while threats come from fintech competition offering similar products in more practical ways. Based on these findings, deposit product marketing strategies need to be directed at strengthening digital promotion, improving customer financial literacy, and developing more personalized services. This is expected to significantly increase third-party funds (DPK) and maintain sustainable bank growth amidst the current dynamics of the financial industry.  
Co-Authors Aisyah Nur Rismayanti Andi Yulianto Ardhan Adiyatma Raharjo Dumadi, Dumadi DWI HARINI Hendri Sucipto Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Lina Merliana Lusi Suryani Muhamad Reza Nurhakiki Muhammad Syaefulloh Muhammad Syaifulloh Nurkhojin Puji Indah Rahayu Rinaldi Dwi Imani Riono, Slamet Bambang Sintia Maria Rawis Siti Fatimatuz Zahro Siti Marselia Suci Ramadhani Nalole Umi Mutmainah, Umi Mutmainah Vinda Reviana Yasminudin Yasminudin Yolanda Fachrunnissa