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STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN JUMLAH KUNJUNGAN DI AGROWISATA DEPATI COFFEE PADA ERA DIGITALISASI Liantifa, Melifia; Lestari, Anggia Ayu
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v5i1.6208

Abstract

The development of tourist villages, such as Agrowisata Depati Coffee in Sungai Penuh City, is a government strategy to encourage economic growth and the welfare of local communities. Despite its great potential, this agrotourism faces several significant challenges, including low levels of cooperation, ineffective communication, and a lack of understanding of clean production and digital marketing. To address these issues, the service team from STIE Sakti Alam Kerinci implemented a training program that focused on three main areas: improving service quality, optimizing digital marketing, and strengthening business management. This activity was designed to provide practical solutions for local business actors. The results of the program showed a very high level of participant participation and understanding of the material presented. The main conclusion is that this training provides real and positive benefits for the development of Agrowisata Depati Coffee. However, to ensure the sustainability and improvement of all aspects that have been learned, consistent action and active involvement from all relevant stakeholders are needed in the future. ABSTRAKPengembangan desa wisata, seperti Agrowisata Depati Coffe di Kota Sungai Penuh, merupakan strategi pemerintah untuk mendorong pertumbuhan ekonomi dan kesejahteraan masyarakat lokal. Meskipun memiliki potensi besar, agrowisata ini menghadapi berbagai tantangan signifikan, termasuk rendahnya tingkat kerja sama, komunikasi yang tidak efektif, serta kurangnya pemahaman mengenai produksi bersih dan pemasaran digital. Untuk mengatasi masalah tersebut, tim pengabdi dari STIE Sakti Alam Kerinci melaksanakan program pelatihan yang berfokus pada tiga area utama: peningkatan kualitas pelayanan, optimalisasi pemasaran digital, dan penguatan manajemen usaha. Kegiatan ini dirancang untuk memberikan solusi praktis bagi para pelaku usaha setempat. Hasil dari program menunjukkan tingkat partisipasi dan pemahaman peserta yang sangat tinggi terhadap materi yang disampaikan. Simpulan utamanya adalah bahwa pelatihan ini memberikan manfaat nyata dan positif bagi pengembangan Agrowisata Depati Coffe. Namun, untuk memastikan keberlanjutan dan peningkatan seluruh aspek yang telah dipelajari, diperlukan tindakan yang konsisten serta keterlibatan aktif dari semua pemangku kepentingan terkait di masa mendatang.
Peran Green Human Resources Management Sebagai Pemediasi Hubungan Green Transformational Leadership dan Green Servant Leadership Terhadap Green Creativity Pada Jasa Hotel dan Pariwisata Siswadhi, Ferry; Widyastuti, Tri; Sawitri, Ni Nyoman; Munir, Ningky Sasanti; Ali, Hapzi; Lestari, Anggia Ayu
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10246

Abstract

The study aims to investigate the impact of e-service quality and e-returns service quality on e-customer loyalty in the Hotel in Kerinci and Sungai Penuh. It is a quantitative study. Purposive sampling was used with a questionnaire distributed to 80 hotel employees. Results indicate hhat Green Transformational Leadership and Green Servant Leadership directly influence Green Human Resources Management on Green Creativity. Green Human Resources Management and Green Creativity, strengthening the exchange relationship between employees and the organization by valuing their contributions. When green practices and changes benefit the hotel, employees will work harder and enjoy eco-friendly tasks. Encourage employees` environmental creativity.
PENGARUH KNOWLEDGE SHARING DAN PEMBERDAYAAN TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN DANAU KERINCI BARAT DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Afrianti, Fitrina; Hafiz, Adrul; Siswadhi, Ferry; Lestari, Anggia Ayu
Jurnal Ekonomi Sakti Vol 13 No 1 (2024)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v13i1.330

Abstract

This research aims to find out: 1) To what extent is the influence of knowledge sharing on the satisfaction of village officials in West Lake Kerinci sub- district?, 2) To what extent is the influence of empowerment on job satisfaction of village officials in West Lake Kerinci sub-district? the performance of village officials in West Lake Kerinci sub-district directly or indirectly? 4) To what extent does empowerment influence the performance of village officials in West Lake Kerinci sub-district, both directly and indirectly? 5) To what extent does job satisfaction influence the performance of village officials in West Lake Kerinci sub- district. The population in this study was the entire village apparatus in West Lake Kerinci sub-district, 140 people. Furthermore, by using the Slovin formula, a sample size of 42 respondents was obtained using the Proportional Random Sampling sampling technique. The data analysis tool used is path analysis at an alpha level of 0.05. Based on the research results, it shows that: Knowledge sharing has a negative and significant effect on job satisfaction, empowerment has a positive and significant effect on job satisfaction. Both directly and indirectly, knowledge sharing has a negative and significant effect on performance. Both directly and indirectly, empowerment has a positive and significant effect on performance. Job satisfaction has a negative and significant effect on performance.
The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era Siswadhi, Ferry; Haryono, Gampo; Lestari, Anggia Ayu; Yelnim, Yelnim
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.010

Abstract

The rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics. This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector. This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance.
Peran Mahasiswa dalam Pengelolaan Data Kearsipan dan Kualitas Pelayanan di Nagari Bukit Buai Tapan Lestari, Anggia Ayu; Meditamar, Muhd. Odha; Anwar, Khairul
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Data management is a very important thing to do especially in the era of digitization because archived data are important files that are very useful in an institution. The management of archives is a source of information concerning an activity that explains the rights and obligations that must be managed in an institution. This research activity aims to improve the management of archives in Nagari Bukit Buai Tapan Kab. The South Coast of West Sumatra by planning the work program and evaluating the work program. The method used in this study is a qualitative method with a Case study approach. The results of the study were obtained that during 48 days the implementation of the work program was carried out very well and gained appreciation from the community in Nagari Bukit Buai Tapan.