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All Journal JURNAL ECONOMIA MIX : Jurnal Ilmiah Manajemen JURNAL EKONOMI SAKTI (JES) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Economics and Digital Business Review Ilomata International Journal of Management CENDEKIA : Jurnal Ilmu Pengetahuan COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal INSANTA: JURNAL PENGABDIAN KEPADA MASYARAKAT Leader: Jurnal Manajemen Pendidikan Islam Jurnal Pengabdian Masyarakat Novatio : Journal of Management Technology and Innovation RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Lestari, Anggia Ayu
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Journal : International Journal of Economics Development Research (IJEDR)

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Development of Tourism in Kerinci Regency Based on E-Tourism to Enhance Tourist Decision-Making and Drive Regional Economic Growth Lestari, Anggia Ayu; Efrianto, Efrianto
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7054

Abstract

To establish Kerinci Regency as a premier tourist destination, a strategic development model is essential. This study aims to develop a tourism promotion model utilizing digital platforms such as websites, social media, and other online tools to enhance accessibility and visibility for tourists. Using the Quantitative Strategic Planning Matrix (QSPM) method, supported by the IE Matrix and SWOT analysis, data were collected through Focus Group Discussions (FGDs) involving key stakeholders and tourists. The analysis results indicate that the IE Matrix places the development strategy in quadrant I (Growth and Build), highlighting the need for an aggressive strategy. The QSPM analysis identifies the top-priority strategy as leveraging technology to expand promotional outreach. This approach emphasizes the critical role of e-tourism in driving tourism growth and supporting regional economic development.
Co-Authors Abdallah, Zachari Efrianto Efrianto, Efrianto Elimar, Tara Fatmayanti, Elida Fitri, Mida Rama Fitrina Afrianti, Fitrina Gampo Haryono Hafiz, Adrul Halimah, Putri Hapzi Ali Hendra Hendra Indra Budaya, Indra Khairul Anwar Liantifa, Melifia M. Arjun Meditamar, Muhd. Odha Mufid, Inzanul Munir, Ningky Sasanti Ni Nyoman Sawitri Reni Yuliviona, Reni Siswadhi, Ferry Surya, Tiara Lilis Susyanti Susyanti, Susyanti Tri Widyastuti Yelnim, Yelnim Yuliza, Mai Zulfikri, Agung