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All Journal Jurnal Manajemen Bisnis Journal of Accounting and Investment Jurnal Riset Bisnis dan Manajemen Tirtayasa JASS (Journal of Accounting for Sustainable Society) International Journal Of Science, Technology & Management (IJSTM) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Amal: Jurnal Ekonomi Syariah Journal Of Economic Sciences (Ekuisci) JABI (Journal of Accounting and Business Issues) DIMENSIA (Diskursus Ilmu Manajemen STIESA) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Gapura (Garba Pembangunan Masyarakat)
Apriandi, Devy Widya
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
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ANALYSIS OF THE SUSTAINABILITY OF THE AQIQAH BUSINESS “GRUP TERNAK KITA” AMIDST MODERN MARKETING COMPETITION Sinta Suci Lestari; Jojo Jojo; Gugyh Susandy; Devy Widya Apriandi; Asep Kurniawan; Mutqi Sopiawadi
JASS (Journal of Accounting for Sustainable Society) Vol. 7 No. 02 (2025): Vol 7 No 2 (2025): JASS Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v7i02.1629

Abstract

This research discusses the sustainability of business "Aqiqah Grup Ternak Kita" modern marketing competition. This business plays a vital role in supporting the local economy and empowering farmers and micro-entrepreneurs in the agribusiness sector. Using a qualitative descriptive method, the research examinese conomic,social,and environmental aspects,as well as the digital marketing strategie simplemented. The results indicate that service innovation,product quality improvement,and marketing digitalization support business sustainability,although still facing challenges in technological resources,price competition,and consumer preference changes.
Co-Authors Ade Guntara Fauzi Adi Prakoso, Fajar Amelia, Rita Ana Frasipa Ananda Periana Anjar Gustian Asep Kurniawan Audina, Revina Nita Ayunda, Wulan Agisti Bekti Karnowati, Nandang Bismantara Bismantara Bismantara Dede Kurnia Dessy Nurrohmah Didi Junaedi E Wityasminingsih Eksa Audya Gunawan Erny Wityasminingsih Estu Widarwati Estu Widarwati Estu Widarwati Grace Wijayanti Gugyh Susandy Gugyh Susandy Gugyh Susandy Gugyh Susandy Holle, Mohammad. H Ismi Ariani Jojo Jojo Jojo Jojo Kartika, Tita Kuncorosidi, Kuncorosidi Lusi Suwandari Maharani Ananda Putry Muhammad Fajar Muhammad Rayhan Fauzan Muhammad Rizal Sarif Hidayat Mutqi Sopiawadi Nabila Nur Rohmah Najmudin Nandang Bekti Karnowati Ni Made Vinolita Wijayanti Nopa Nurdiansyah Nopa Nurdiansyah Nunik Nurmalasari Nunik Ratnasari Nurochman, Maman Padya Norma Putri Panji Agnyoto Prakoso, Fajar adi Raden Mohamad Herdian Bhakti Ramandha Ramandha Raphael Raphael Rianiva Rianiva Ridwan Ridwan Rika Akana Rohmah, Nabila Nur Rosalia Rosalia Salsa Billa Alysia Shella Fransiska Sinta Suci Lestari Sudarto Sudarto Susandy, Gugyh Susandy Tigin Lugiani Wiwin Winengsih Yuni Rahmawati [Gugyh Susandy