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Digital Da'wah for Worship: Ghofar Zaen’s Adhan, Bilal, and Tilawah Tutorials on YouTube Hasanah, Qoriah; Jannah, Siti Raudhatul; Wazis, Kun
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/br8sv409

Abstract

This study aims to investigate Ghofar Zaen's da'wah messages on YouTube through the delivery of material on tutorials on the adhan, bilal, and shalawat. This study was conducted from January to June 2023. This research used a qualitative study with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis was conducted using the interactive analysis model by Miles and Huberman, which includes data reduction, data presentation, and drawing conclusions. The results of this study indicate that the tutorial content on adhan, bilal, and shalawat is presented to provide understanding to the public, particularly in the field of worship. The increasing interest of the public in online religious education has made Ghofar Zaen's worship channel videos popular among the audience. It is able to accommodate the community's need for information about worship, which is then produced into content. Its worship content has the potential to become a reference for religious knowledge among the community. The appeal of worship content has encouraged community involvement in accessing and learning online. This research is expected to strengthen online religious literacy, which has the potential to become an alternative source of reading for the community. Keywords: Digital dakwah; Religious literacy; YouTube tutorials; Worship practices
The Phenomenon of Political Communication in the Era of Social Media Towards Public Polarization After the 2024 Presidential Election in Indonesia Fata, Nuril Anwaril; Jannah, Siti Raudhatul; Wazis, Kun
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.450

Abstract

This research examines the impact of social media on political communication and public polarization. Social media, initially designed to foster social interactions, has become a political arena, leading to conflicts of interest through controversial campaign content for the 2024 presidential election. The study focuses on the emergence of public division into camps supporting each candidate, such as Anis-Muhaimin, Prabowo-Gibran, and Ganjar-Mahfud. Each candidate has different narrative content themes, such as change movements, Jokowi's program, and Indonesia's excellence. This unique phenomenon continues until the inauguration of the elected president. Tensions between the losing and winning camps continue on social media timelines. The research uses a netnographic method with a qualitative approach. Social media enables rapid and extensive political communication, but concerns have arisen about ethical communication violations committed by its users. Content displayed by candidates or their success teams can create an echo chamber, reinforcing voters' views. The emergence of consultants, influencers, and political buzzers further exacerbates this issue, fostering division among societal groups.
Discourse Analysis of Political Campaign Messages of Two Candidates for Regent of Banyuwangi 2024 on Instagram Nurul Yaqin, Muhamad; Wazis, Kun; Raudhatul Jannah, Siti
Electronic Journal of Education, Social Economics and Technology Vol 5, No 2 (2024)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v5i2.273

Abstract

Instagram social media is often used by the public for various purposes. No exception in the political world began to use Instagram social media in its activities. As in campaign activities during the 2024 Regional Head Election (Pilkada) moment. One of them is the use of Instagram social media in campaign tools to attract the attention of potential voters. As is happening in the middle of the 2024 Banyuwangi Regency Pilkada campaign. Where two pairs of cabup-cawabup candidates in the upcoming 2024 Pilkada have utilized Instagram as a campaign tool that contains messages from each candidate pair (Paslon). This was done by candidate pair number 1 Ipuk-Mujiono, and candidate pair number 2 Ali-Ali. This study aims to determine the campaign messages on each candidate pair's Instagram account in the 2024 Banyuwangi Regency Pilkada. The type of research used is descriptive qualitative research using the Teun A Van Dijk model discourse analysis method through analyzing the dimensions of text, social cognition, and social context.
Comparison of Ustad Maulana and Mama Dedeh's Da'wah Strategy: Building Religion in the Era of Globalization through Mass Media Syarifah, Lailatus; Jannah, Siti Raudhatul; Wazis, Kun
Electronic Journal of Education, Social Economics and Technology Vol 5, No 2 (2024)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v5i2.255

Abstract

This study aims to compare the preaching strategies of Ustad Maulana and Mama Dedeh in building religiosity in the era of globalization through mass media. This study examines the preaching strategies of Ustad Maulana and Mama Dedeh in building religiosity through mass media, especially the programs "Islam Itu Indah" and "Mamah dan Aa Beraksi." Using a descriptive qualitative approach, this study analyzes the delivery style, humor, language, and interactivity of the two preachers. Data were collected through observation of television broadcasts, interviews, and related literature, then analyzed using the content analysis method to understand the differences and similarities in their preaching strategies. The preaching strategies of Ustad Maulana and Mama Dedeh complement each other in spreading Islamic teachings through mass media. Ustad Maulana uses humor and interactivity to attract the younger generation, while Mama Dedeh applies a more serious rhetorical approach and practical solutions. Both use television effectively, reaching a wide audience with inclusive, flexible, and emotional communication strategies, making preaching more relevant in the era of globalization.
Komunikasi Dakwah Digital dalam Penguatan Moderasi Beragama Rohmah, Farikha; Jannah, Siti Raudhatul; Wazis, Kun
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol. 24 No. 2 (2024): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v24i2.40168

Abstract

The purpose of this study is to describe how preachers use digital communication technology in strengthening religious moderation and preachers' efforts to take opportunities and face challenges in strengthening religious moderation through digital da'wah communication. This study uses qualitative research method through library studies. The data this study were obtained from various literature such as books, journals, and other relevant documents. The results of study strengthening religious moderation through digital da'wah communication, preachers must choose right digital platform, create interesting, interactive, maintain credibility contents of the da'wah message, and increase accessibility of information. Efforts of preachers facing opportunities and challenges, namely understanding audience, optimizing digital media, anticipating flood information, focusing on substance the message, and discussing and meeting with the community. The implications this study are new knowledge for preachers in preaching in digital era and increasing ability of preachers using digital media to provide strengthening religious moderation to community.
Pesan Dakwah dalam Film Mencari Hilal Karya Ismail Basbeth (Analisis Semiotika Roland Barthes) Umam, Faizol; Wazis, Kun
Icon: Islamic Communication and Contemporary Media Studies Vol. 2 No. 1 (2023): Icon: Islamic Communication and Contemporary Media Studies
Publisher : Fakultas Dakwah Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/icon.v2i1.16

Abstract

Dakwah conveying the message of Islamic teachings. Dakwah at this time can be through mass media such as film, the movie Mencari Hilal has an interesting da'wah message. When determining 1 Syawal there are often pros and cons, such as Muhammadiyah, NU and the Government. Even though this film has been released for a long time, until now the movie Mencari Hilal is still being watched. The focus of the research: 1. What is the meaning of denotation, connotation, and myth in the movie Mencari Hilal in Roland Barthes' semiotic analysis? 2. What is the missionary message in the movie Mencari Hilal? Objectives: 1. To find out the meaning of denotation, connotation, and myths in the movie Mencari Hilal, 2. To find out the meaning of the da'wah message in the movis Mencari Hilal. The research method uses a qualitative approach. The theory used is Roland Barthes' semiotic analysis. To obtain data, researchers used observation techniques, interviews and documentation. The results of this study the researcher found the conclusion that the meaning of the denotation in the movie Mencari Hilal of the character Mahmud and his son, namely Heli, to look for the new moon. The mythical meaning of the film Islam teaches us to always have faith in Allah SWT. The message of Dakwah in the film Finding the Hilal is Faith in Allah SWT, prayer, fasting, reminding each other, at-tafaul (optimism), deliberation, ta’awun (mutual help).
Strategi Branding Manggis melalui Media Sosial sebagai Upaya Pemberdayaan Petani Fatah, Muhammad Ghoni Abdillah; Mahbubah, Surotul; Fariza, Dita Sari Rofi’u; Ma’suq, Ahmad Tarajjil; Hidayatullah, Syarif; Salsabila, Fina Fathiya; Qomariyah, Lailatul; Patriolika, Erika; Maharani, Karlina Dewi; Ismahayati, Dewi; Cahyani, Budiato; Hidayatullah, Wasil; Sulfa, Indana; Al Hayaza, M. Iqbal; Sari, Dewi Indah; Wazis, Kun
Ngarsa: Journal of Dedication Based on Local Wisdom Vol. 4 No. 2 (2024): Ngarsa: Journal of Dedication Based on Local Wisdom
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ngarsa.v4i2.454

Abstract

Mangosteen is one of the largest commodities in Kaliglagah Village, Jember, and branding efforts are required to enhance its recognition and establish its identity. Social media was chosen as a strategic platform for branding, aiming to promote the mangosteen and its advantages while empowering farmers and improving the village’s economy. This study employed a Participatory Action Research (PAR) approach, engaging local communities and leaders in learning, problem-solving, and social change. Although Kaliglagah mangosteen is of premium quality, it lacks a strong identity as a signature product of Jember. Branding strategies were implemented through Blogspot, Instagram, and Facebook platforms, involving collaboration with farmers, farmer groups, and the village government. Activities included problem identification, collaborative planning, communication with agricultural authorities, and branding execution via social media. These efforts aim to expand markets, strengthen local identity, and support farmer empowerment. Evaluations showed positive responses, although improving digital literacy among farmer groups remains necessary for optimal results. Keywords: Branding Strategy, Social Media, Farmer Empowerment Abstrak: Manggis merupakan salah satu komoditas terbesar di Desa Kaliglagah, Jember, yang membutuhkan upaya branding agar lebih dikenal dan diakui. Media sosial dipilih sebagai sarana strategis untuk branding, dengan harapan memperkenalkan manggis beserta keunggulannya, sekaligus memberdayakan petani dan meningkatkan perekonomian desa. Penelitian menggunakan pendekatan Participatory Action Research (PAR), melibatkan masyarakat dan tokoh lokal dalam pembelajaran, pemecahan masalah, dan perubahan sosial. Meskipun manggis Kaliglagah memiliki kualitas unggulan, identitasnya sebagai produk khas daerah Jember belum kuat. Strategi branding dilakukan melalui platform seperti Blogspot, Instagram, dan Facebook, melibatkan kolaborasi dengan petani, kelompok tani, dan pemerintah desa. Kegiatan meliputi identifikasi permasalahan, perencanaan kolaboratif, komunikasi dengan dinas pertanian, dan pelaksanaan branding melalui media sosial. Upaya ini diharapkan memperluas pasar, memperkuat identitas lokal, dan mendukung pemberdayaan petani. Evaluasi menunjukkan respons positif, namun peningkatan literasi digital kelompok tani tetap diperlukan. Kata kunci: Strategi branding, Media sosial, Pemberdayaan petani