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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah KOMUNIKA Cetta: Jurnal Ilmu Pendidikan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan FORUM PAEDAGOGIK Komunika: Jurnal Dakwah dan Komunikasi Electronic Journal of Education, Social Economics and Technology NGARSA: Journal of Dedication Based on Local Wisdom ICON Islamic Communication and Contemporary Media Studies
Wazis, Kun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Strategi Branding Manggis melalui Media Sosial sebagai Upaya Pemberdayaan Petani Fatah, Muhammad Ghoni Abdillah; Mahbubah, Surotul; Fariza, Dita Sari Rofi’u; Ma’suq, Ahmad Tarajjil; Hidayatullah, Syarif; Salsabila, Fina Fathiya; Qomariyah, Lailatul; Patriolika, Erika; Maharani, Karlina Dewi; Ismahayati, Dewi; Cahyani, Budiato; Hidayatullah, Wasil; Sulfa, Indana; Al Hayaza, M. Iqbal; Sari, Dewi Indah; Wazis, Kun
Ngarsa: Journal of Dedication Based on Local Wisdom Vol. 4 No. 2 (2024): Ngarsa: Journal of Dedication Based on Local Wisdom
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ngarsa.v4i2.454

Abstract

Mangosteen is one of the largest commodities in Kaliglagah Village, Jember, and branding efforts are required to enhance its recognition and establish its identity. Social media was chosen as a strategic platform for branding, aiming to promote the mangosteen and its advantages while empowering farmers and improving the village’s economy. This study employed a Participatory Action Research (PAR) approach, engaging local communities and leaders in learning, problem-solving, and social change. Although Kaliglagah mangosteen is of premium quality, it lacks a strong identity as a signature product of Jember. Branding strategies were implemented through Blogspot, Instagram, and Facebook platforms, involving collaboration with farmers, farmer groups, and the village government. Activities included problem identification, collaborative planning, communication with agricultural authorities, and branding execution via social media. These efforts aim to expand markets, strengthen local identity, and support farmer empowerment. Evaluations showed positive responses, although improving digital literacy among farmer groups remains necessary for optimal results. Keywords: Branding Strategy, Social Media, Farmer Empowerment Abstrak: Manggis merupakan salah satu komoditas terbesar di Desa Kaliglagah, Jember, yang membutuhkan upaya branding agar lebih dikenal dan diakui. Media sosial dipilih sebagai sarana strategis untuk branding, dengan harapan memperkenalkan manggis beserta keunggulannya, sekaligus memberdayakan petani dan meningkatkan perekonomian desa. Penelitian menggunakan pendekatan Participatory Action Research (PAR), melibatkan masyarakat dan tokoh lokal dalam pembelajaran, pemecahan masalah, dan perubahan sosial. Meskipun manggis Kaliglagah memiliki kualitas unggulan, identitasnya sebagai produk khas daerah Jember belum kuat. Strategi branding dilakukan melalui platform seperti Blogspot, Instagram, dan Facebook, melibatkan kolaborasi dengan petani, kelompok tani, dan pemerintah desa. Kegiatan meliputi identifikasi permasalahan, perencanaan kolaboratif, komunikasi dengan dinas pertanian, dan pelaksanaan branding melalui media sosial. Upaya ini diharapkan memperluas pasar, memperkuat identitas lokal, dan mendukung pemberdayaan petani. Evaluasi menunjukkan respons positif, namun peningkatan literasi digital kelompok tani tetap diperlukan. Kata kunci: Strategi branding, Media sosial, Pemberdayaan petani
CULTURAL COMMUNICATION PERSPECTIVE ON EDUCATIONAL TRANSFORMATION: A CRITICAL STUDY BASED ON REPRESENTATION THEORY STUART HALL Jufriyanto, Jufriyanto; Jauhari, Minan; Wazis, Kun
FORUM PAEDAGOGIK Vol 16, No 2 (2025)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/paedagogik.v16i2.17682

Abstract

Education in the era of globalization requires a renewed understanding of how culture and identity are represented within learning spaces. This study examines cultural communication in education through Stuart Hall’s theoretical framework, particularly his theory of representation and the encoding/decoding model. The research employs a qualitative approach using library research, focusing on Hall’s works and contemporary literature on multicultural education. The findings indicate that education functions as a symbolic space where ideologies and identities are constructed. Indonesia’s education system remains biased toward dominant cultural values while marginalizing minority narratives. An inclusive and adaptive communication model is necessary to foster culturally equitable educational practices.
Co-Authors Al Fajri, Syachirul A’dhom Al Hayaza, M. Iqbal Bari, Abd Cahyani, Budiato Dewi Indah Sari, Dewi Indah Faozan, Bagus Ahmad Fariza, Dita Sari Rofi’u Fatah, Muhammad Ghoni Abdillah Hasanah, Jamiatul Hasanah, Qoriah Hidayatullah, Wasil Imaroh, Nurul Ismahayati, Dewi Jauhari, Minan Jufriyanto, Jufriyanto Lailatul Qomariyah, Lailatul Maharani, Karlina Dewi Mahbubah, Surotul Ma’suq, Ahmad Tarajjil Nurul Yaqin, Muhamad Patriolika, Erika Raudhatul Jannah, Siti Rohmah, Farikha RR. Ella Evrita Hestiandari Salsabila, Fina Fathiya Siti Raudhatul Jannah Sofyan Hadi Sulfa, Indana Syarifah, Lailatus Umam, Faizol Yohandi, Yohandi