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All Journal Kinerja EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ilmiah Ecobuss Review of Management and Entrepreneurship Asian Management and Business Review Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Review of Management, Accounting, and Business Studies
Vonezyo Yupanzara Dharomesz
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Understanding Gen Z’s Visit Intention to Sapa, Vietnam: An Integrated Motivation-TPB-Destination Image Approach Setiyawan, Maria Gracetania Felly; Dharomesz, Vonezyo Yupanzara
KINERJA Vol. 30 No. 1 (2026): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v30i1.13349

Abstract

This study examines Gen Z's intention to visit Sapa, Vietnam, focusing on the M-TPB-D framework and push and pull theory of motivation. Gen Z was chosen as the focus due to their growing impact on tourism behavior. A quantitative survey of 101 respondents using a purposive sampling technique was analysed using PLS-SEM. The finding reveals that Gen Z is attracted to destinations that offer uniqueness, are visually appealing, and support their value for personal experience. This study indicates the importance of integrating the value of Gen Z regarding destination image and their destination choice, which leads to visit intention to Sapa, Vietnam. It is concluded that Gen Z can be easily engaged through attractive destinations, personal-experience fulfillment, and digital influence, which shape their tourism behavior. However, this study may not be generalizable. Indeed, to attract tourists’ visit intention, some aspects should be incorporated into future studies to optimize outcomes.
Gen Z’s purchase intention: Does Tiktok’s advertising value impact them? Vonezyo Yupanzara Dharomesz
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5150

Abstract

In the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on the factors of informativeness, irritation, entertainment, and trendiness. Through a quantitative survey-based approach with 130 respondents, structural equation modeling was employed to analyze the data. The findings revealed that informativeness positively influenced advertising value, while irritation diminished it. Additionally, entertainment and trendiness enhanced advertising value, ultimately leading to a positive impact on purchase intention. This underscored the significance of crafting engaging and relevant advertisements on TikTok to effectively connect with Generation Z consumers. The study contributed to a deeper understanding of the complexities of advertising value in the digital era and provided insights for marketers to refine their strategies for maximum impact in the evolving digital marketplace. Further research could explore these factors across diverse digital platforms to enrich our understanding of their influence on consumer behavior, particularly among Generation Z, who were avid consumers of online content.
Finding Your Voice: Penguatan Keterampilan Public Speaking Bagi Siswa SMA Negeri 1 Wonosari Api Adyantari; Vonezyo Yupanzara Dharomesz; Aloysia Desy Pramusiwi
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2739

Abstract

Public speaking is an essential skill for students in academic, social, and future professional contexts. This community service program aimed to strengthen the confidence and public speaking skills of Grade 10 students at SMA Negeri 1 Wonosari. Conducted on 6–9 January 2026 in three classes, the program comprised needs assessment, material development, interactive training, and formative evaluation. The materials covered speaking styles and speaker personas, verbal-vocal-visual delivery, audience engagement, and effective self-introduction techniques. Students participated in discussions, demonstrations, individual exercises, speaking practice, and feedback sessions. Evaluation was conducted descriptively through facilitator observations, student responses, and practice performance. The results showed that students could identify suitable speaking styles and personas, recognize key elements of effective delivery, and present more distinctive self-introductions. Several students also showed willingness to speak before their peers. Repeated practice and pretest-posttest assessment are recommended for future programs.
Investigating Factors Influencing Green Purchase Intention: The Moderating Role of Green Brand Knowledge Bernadette Carla Gita Apriani; Vonezyo Yupanzara Dharomesz
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9274

Abstract

This study examines key determinants influencing consumers' green purchase intention, focusing on the moderating effect of green brand knowledge; specifically examines the effects of green brand positioning, green brand attitude, and environmental concern in shaping environmentally friendly product purchasing decisions towards environmentally friendly skincare brand. The data were collected with an online questionnaire distributed through purposive sampling and received 213 completed valid responses. Data analysis adopted Structural Equation Modelling (SEM) using SmartPLS version 4.0. The findings reveal that neither attitudes towards green brands nor brand positioning have a statistically significant influence over green purchase intention. Conversely, environmental concern positively and significantly predicts consumers' green purchase intention. Green brand knowledge was tested as a moderator but did not exhibit a significant moderating effect on the intercorrelations between green brand positioning, attitude toward green brands, environmental concern, and green purchase intention. These results suggest that consumers' green awareness will have a greater impact on green purchase behaviors than either brand positioning beliefs or attitudes towards green brands. The study puts forward the imperative of creating green environmental concern to facilitate green purchasing behavior and the limitations of effective green brand strategies if consumer consciousness or brand knowledge of sustainable practices is low.
Co-Authors Adelard Khairu Aristeya Adyantari, Api Aloysia Desy Pramusiwi asa nadia retnandita Bartolomeus Galih Visnhu Pradana Bernadette Carla Gita Apriani Budi Suprapto Budiyono, Elizabeth Fiesta Clara Shinta Daniel Yudistya Wardhana, Daniel Yudistya Divo Dewa Nugraha Dwitya Aribawa, Dwitya Ester Deborah Maki Eunike Catherine Chandra Hosea Aldo Wahyu Raditya Indra Kristianto, Ignatius Mario Rosario Wisnu Aji Mayasari, Agatha Novianto Hariwibowo, Ignatius Nugraha, Anastasius Yuan Cahya Didalunanda Eka Oscar Chrismadian Noventa Pramusiwi, Aloysia Desy Priska Anggita Putra, Tegar Satya Riska Dian Nurmalitasari Sari, SE., MBA., Nadia Nila Sasmita, Raymundo Patria Hayu Setiyawan, Maria Gracetania Felly Valentinus Quinno Chrisatmana Yohanes Celvin Arysandi Seran Yohanes Mario Pratama Yustino Setiawan, Wimpie