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All Journal Jurnal Manajemen Jurnal Ilmiah Ecobuss Review of Management and Entrepreneurship Asian Management and Business Review Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Review of Management, Accounting, and Business Studies
Vonezyo Yupanzara Dharomesz
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Information relevance perspective: Boosting market engagement through social influencer-generated content Dharomesz, Vonezyo Yupanzara; Adyantari, Api
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art9

Abstract

The businesses are developing dynamically and need brilliant ideas to be sustainable in the market. One of them is using influencers as an effective tool for their marketing activities. Although some studies discuss how influencers are one of the most effective marketing tools, few discuss the relationship between the influencers and social media users. Therefore, businesses must know several factors that may influence this relationship between the two. This study is based on the theory of information relevance. Therefore, the findings have been presented to show the link between influencer-generated content with emotional attachment and the quality of the information in deducing the relationship between influencers and consumers on social media. Results from 230 respondents indicated that influencer-generated content that is interesting, updated, reliable, and understandable to consumers is more able to increase the emotional interest of consumers in the influencers. Reliability and understandability contribute positively to information quality. This encourages the consumer to follow or recommend the influencer to many on social media. This can also boost the popularity of influencers on social media. The study should help researchers and businesses improve their understanding of the social media relationship between influencers and consumers. In addition, it also offers recommendations regarding influencer performance management for businesses.
PERSONAL BRANDING UNTUK GENERASI Z: PELATIHAN BAGI SISWA SMA NEGERI 1 WONOSARI Adyantari, Api; Pramusiwi, Aloysia Desy; Dharomesz, Vonezyo Yupanzara
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2190

Abstract

This community service program aims to strengthen the soft skills and personal branding of Grade 10 Generation Z students at SMA Negeri 1 Wonosari, better preparing them for the transition to higher education and the workforce in the digital era. The program was implemented through four stages: (1) a needs assessment using observations and interviews with the student affairs unit, (2) selection of training content based on identified needs, (3) development of training modules covering key concepts, components, and practical steps in personal branding, and (4) interactive workshops featuring presentation practice, social media self-assessment, and direct feedback from the facilitation team. The results indicate that students were able to identify role models (influencers) and articulate reasons for following them that align with their interests and hobbies, while also recognizing the importance of maintaining a consistent self-image. Through guided practice and reflection, several students were able to express their unique strengths more clearly and confidently. Overall, the program contributed to improved communication skills, proactivity, and readiness for continuous self-development.
Co-Authors Adelard Khairu Aristeya Adyantari, Api Aloysia Desy Pramusiwi asa nadia retnandita Bartolomeus Galih Visnhu Pradana Budi Suprapto Budiyono, Elizabeth Fiesta Clara Shinta Daniel Yudistya Wardhana, Daniel Yudistya Divo Dewa Nugraha Dwitya Aribawa, Dwitya Ester Deborah Maki Eunike Catherine Chandra Hosea Aldo Wahyu Raditya Indra Kristianto, Ignatius Mario Rosario Wisnu Aji Mayasari, Agatha Novianto Hariwibowo, Ignatius Nugraha, Anastasius Yuan Cahya Didalunanda Eka Oscar Chrismadian Noventa Pramusiwi, Aloysia Desy Priska Anggita Putra, Tegar Satya Riska Dian Nurmalitasari Sari, SE., MBA., Nadia Nila Sasmita, Raymundo Patria Hayu Valentinus Quinno Chrisatmana Yohanes Celvin Arysandi Seran Yohanes Mario Pratama Yustino Setiawan, Wimpie