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Journal : Jurnal Ilmiah ASET

Analisis Strategis Rukita Winter Sugiarto, Yonatan Stenly; Alwi, Muhammad Yusup; Ibrahim, Muhammad Satrio Hilmiawan; Tiarapuspa; Survia, Desty
Jurnal Ilmiah Aset Vol. 26 No. 2 (2024): Jurnal ASET Volume 26 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.26.2.238

Abstract

Rukita as a boarding house service provider is one of the main players in fulfilling the housing needs of students, workers, and the general public. With the tight competition in the boarding house market, especially in metropolitan areas such as West Jakarta, Rukita Winter has its own challenges to ensure its excellence and competitiveness. Successfully attracting the attention of boarding house tenants requires the right action in business strategy. Therefore, Rukita Winter always strives to adjust its business strategy to meet the needs and preferences of boarding house tenants. This study aims to identify and analyze the business strategies implemented by Rukita Winter. In addition, this study also aims to analyze the strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities), and threats (Threats) faced by Rukita Winter's business. The method used involves the use of the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and QSPM (Quantitative Strategic Planning Matrix) matrices to analyze Rukita Winter's position. This study is expected to contribute to increasing knowledge and understanding of SWOT analysis and how its application can help Rukita Winter in formulating business strategies.
Analisis Manajemen Strategik pada Megah Supplier Catering Pratama, Achmad Ryan Hadi; Wisnucahyo, Arya Senna; Antani, Puan; Lutfi, Yudhi; Tiarapuspa
Jurnal Ilmiah Aset Vol. 26 No. 2 (2024): Jurnal ASET Volume 26 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.26.2.239

Abstract

This research is a type of qualitative field research. Primary data was obtained from the results of in-depth interview with competent informants. Secondary data is documents, reports, books, research journals and articles that are still related to research problems. The method used is Internal Factor Evalution (IFE), Eksternal Factor Evaluation (EFE), Strength, Weakness, Opportunities, Threats (SWOT), and interviews. The results of the research slow that in the IFE Matrix the strength and weakness factors have a total score of (2), this identifies that Megah Supplier Catering is in a strong internal supplier position, where this business has good strengths in termas of partnering with major raw material suppliers. Then in the EFE Matrix analyzes that Megah Supplier Catering has opportunities and threats with a weigth score of (1,89). This identifies that Megah Supplier Catering’s efforts to suppress strength with SWOT strategy opportunities, it is obtained to maintain a good taste and strategic location in Jakarta City Center.