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The Role of Graphic Design in Sustainable Marketing Amidst Digital Transformation: A Systematic Literature Review Salsabila, Sabrina; Fhatih, Muhammad; Agustin, Mutiara; Mufid, Muhammad Kanda; Chairunnisa, Adelia
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2755

Abstract

The evolution of digital technology has significantly transformed marketing paradigms, emphasizing the importance of sustainability in business strategies. In this context, graphic design plays a critical role in conveying sustainability messages visually, resonating with increasingly environmentally conscious consumers. However, the fragmented understanding of graphic design's role in sustainable marketing within the broader ecosystem of digital transformation necessitates systematic exploration. This research aims to systematically evaluate the role of graphic design in supporting sustainable marketing strategies amidst digital transformation. Using a Systematic Literature Review (SLR) approach, the study analyzed 15 academic sources published between 2018 and 2024. The research focuses on identifying the most effective graphic design elements in communicating sustainability values, such as color schemes, typography, and eco-centric iconography, and their impact on consumer perceptions. The findings highlight that visual elements like green hues, minimalist typography, and nature-inspired icons significantly enhance brand equity and customer loyalty. Additionally, digital platforms, particularly social media, offer vast opportunities for disseminating visually impactful sustainability messages, fostering deeper consumer engagement. Despite these opportunities, challenges such as greenwashing and technological limitations remain critical barriers. The study concludes by proposing an integrated framework for leveraging graphic design to strengthen sustainable marketing strategies in the digital era. This research contributes to academic discourse by providing holistic insights into the intersection of graphic design, sustainability, and digital transformation. It also offers practical implications for businesses to enhance their communication strategies, ensuring authenticity and effectiveness in promoting sustainability values.
Efektivitas Pengelolaan Sampah Organik dengan Pencacah dan Kolaborasi Bank Sampah Wulansari, Nofita; Lathifa Haryati, Fidela; Prima Andini, Puspa; Salsabila, Sabrina; Jeremy Ryan, Benedictus; Mandasari, Virginia
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4565

Abstract

This community service research aims to enhance the awareness, knowledge, and skills of residents in Margorejo Urban Village in independently managing household organic waste by utilizing simple technology in the form of a waste shredder. The main issue addressed is the low level of waste sorting and organic waste management practices at the household level, which contributes to high waste volume and suboptimal utilization of organic waste. The activities were carried out using a participatory approach, through direct observation and semi-structured interviews. The stages included community outreach, technical training on the use of the organic waste shredder, and assistance in composting practices involving the local waste bank as a partner. This collaborative approach enabled direct knowledge transfer and fostered a sense of ownership in environmental management. The results show that the use of the waste shredder accelerated the composting process, significantly reduced waste volume, and increased community participation in sustainable waste management efforts. Furthermore, the involvement of the waste bank strengthened local networks in integrated waste management and supported the implementation of circular economy principles in urban communities. In conclusion, the integration of a waste shredder and collaboration with a waste bank has proven effective in encouraging behavioral changes towards independent and sustainable waste management. This model can be replicated in other areas with similar conditions as a practical and applicable solution to address organic waste issues.
Pengaruh Toleransi Sosial Terhadap Studi Tentang Persepsi dan Praktik Dalam Membangun Harmoni Sosial di Kalangan Mahasiswa Jurusan Pendidikan Antropologi Unimed Sitorus, Nurainun; Siahaan, Parlaungan Gabriel; Purba, Novridah Reanti; Siregar, Umar Haddad; Salsabila, Sabrina; Situmorang, Widia Febiola
Indonesian Journal of Education and Development Research Vol 3, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijedr.v3i2.5731

Abstract

Social tolerance plays an important role in building a harmonious environment so that it can increase academic and social activities on campus. This practice of tolerance also plays a role in influencing the comfort of Unimed anthropology education students to carry out education in their environment. This study uses a qualitative data collection method with interviews and observations with 5 respondents of anthropology education students in batches 2022, 2023, 2024. This study aims to examine the influence of social tolerance on the study of perceptions and practices in building social harmony among Unimed Anthropology Education Students. The results of the study show that social tolerance has developed well in the academic environment through courses that discuss cultural diversity and the role of lecturers in forming an open attitude towards differences. However, there are still challenges such as the tendency to form groups based on ethnic, religious, or lifestyle similarities, as well as stereotypes that hinder academic discussions. The practice of tolerance is seen in everyday interactions, such as cooperation between students across religions in group assignments, respect for religious celebrations, and active participation in student organizations.
SYNTAX IN TIKTOK CAPTIONS: A STUDY OF SENTENCE FORMS AND FUNCTIONS Salsabila, Sabrina; Tambunan, Nurul Fadilah; Andara, Nadhifa Shofi; Geovanni, Celli; Ismahani, Siti
LANGUAGE : Jurnal Inovasi Pendidikan Bahasa dan Sastra Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/language.v6i1.9084

Abstract

This study examines the syntactic forms and sentence functions found in TikTok captions as a representation of digital language communication. TikTok is a social media platform that integrates visual content and text, in which captions play a significant role in conveying meaning and interaction. This research employs a qualitative descriptive approach based on syntactic theories proposed by Chomsky, Givón, Halliday, O’Grady, and Aarts. The data consist of three English captions taken from the TikTok accounts @beaulinaa, @Rikey, and @lilly3ls. The findings reveal that TikTok captions predominantly use simple sentence structures with a high degree of ellipsis as a strategy of linguistic economy while maintaining acceptable grammatical patterns. In terms of function, the captions demonstrate pragmatic variation, including declarative, imperative, and expressive functions used for self-presentation, social relationship building, and audience engagement. These findings indicate that TikTok caption syntax represents a distinctive register of digital English that balances syntactic simplicity with communicative effectiveness in social media contexts. ABSTRAK Penelitian ini mengkaji bentuk sintaksis dan fungsi kalimat yang terdapat dalam caption TikTok sebagai representasi komunikasi bahasa digital. TikTok merupakan platform media sosial yang memadukan konten visual dan teks, di mana caption berperan penting dalam membangun makna dan interaksi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan landasan teori sintaksis dari Chomsky, Givón, Halliday, O’Grady, dan Aarts. Data penelitian berupa tiga caption berbahasa Inggris yang diambil dari akun TikTok @beaulinaa, @Rikey, dan @lilly3ls. Hasil analisis menunjukkan bahwa caption TikTok cenderung menggunakan kalimat sederhana dengan tingkat elipsis yang tinggi sebagai bentuk ekonomi bahasa, namun tetap mempertahankan struktur gramatikal yang dapat diterima. Dari segi fungsi, caption menampilkan keragaman fungsi pragmatik, seperti deklaratif, imperatif, dan ekspresif, yang digunakan untuk presentasi diri, pembentukan relasi sosial, serta peningkatan keterlibatan audiens. Temuan ini menunjukkan bahwa sintaksis caption TikTok membentuk ragam bahasa Inggris digital yang khas, yang menyeimbangkan kesederhanaan struktur sintaksis dengan efektivitas komunikasi dalam konteks media sosial.