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Irwanto , Tito
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Multidisciplinary Journals

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The Influence Of Product, Price, Brand Image, And Product Quality On Consumer Purchasing Interest For Oppo Cell Phones At Semaku Ponsel Manna Counter In South Bengkulu Kencana, Putri; Irwanto , Tito; Hidayah , Nenden Restu
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.440

Abstract

People are more interested in and using smartphones more than other communication devices because they are easy to carry and can be used whenever needed. Currently, there is an increasing demand for smartphones, presenting an opportunity for smartphone manufacturers to innovate in producing new phones. The purpose of this study is to determine the influence of product, price, brand image, and product quality on consumer buying interest in OPPO smartphones at Semaku Ponsel Manna counter in South Bengkulu. The analysis methods used in this study include Validity Test, Reliability Test, Multiple Linear Regression Analysis, coefficient of determination, and hypothesis testing using t-test and f-test with a sample size of 75 questionnaires to OPPO smartphone buyers at Semaku Ponsel Manna counter in South Bengkulu. The results of the multiple linear regression analysis show the equation Y = 6.143 + 0.160 X1 + 0.323 X2 + 0.196 X3 + 0.215 X4. This indicates a positive regression direction, meaning that the variables product quality (X1), Price (X2), Brand Image (X3), and Product Quality (X4) have a positive influence on Buying Interest (Y) at Semaku Ponsel Manna counter in South Bengkulu. The coefficient of determination value from the calculation using SPSS shows an R square value of 71.9%. This means that the values of Product (X1), Price (X2), Brand image (X3), and Product Quality (X4) influence the buying interest (Y) by 71.9%, while the remaining 28.1% is influenced by other variables not studied in the research.
Analysis Of The Community Satisfaction Index Regarding Public Services At The Pardasuka Village Office, Maje District, Kaur Regency Herlina, Yeni; Akbar , Kaisar; Irwanto , Tito
Multidisciplinary Journals Vol. 2 No. 4 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i4.1082

Abstract

The Public Satisfaction Index (PSI) is an evaluation instrument used to measure the level of public satisfaction with the quality of public services. This assessment is conducted by comparing public expectations with the actual services received. The purpose of this study was to analyze the Public Satisfaction Index (PSI) regarding public services at the Pardasuka Village Office, Maje District, Kaur Regency. The method used was quantitative research with a descriptive approach, utilizing a survey as the data collection technique. The sample consisted of 150 respondents selected using accidental sampling. Data were analyzed using the Public Satisfaction Index (PSI) method in accordance with Regulation of the Minister of Administrative and Bureaucratic Reform Number 14 of 2017. The results showed that the PSI score for public services in Pardasuka Village, Maje District, Kaur Regency was 77.69, which falls into the Good category (service quality B). Of the nine assessment elements, implementer behavior and complaint handling received the highest scores, while completion time and implementer competence were elements that still needed improvement. Overall, the public is satisfied with the services provided, but it is suggested that improvements be made, particularly in terms of time efficiency and increasing the competence of officers so that the quality of service can continue to be improved.
Co-Authors Abi , Yudi Irawan Abi, Yudi Irawan Akbar , Kaisar Alesandro, Cixo Apriyadi Apriyadi, Apriyadi Febliansa, M. Rahman Febriawan, Dandi Hanila , Siti Herlina, Yeni Hidayah , Nenden Restu Kencana, Putri Lestari, Ayuni Wulan Lestari, Lisa Dwi Putri , Lydia Gustina Redi Redi Salsabila, Aldy Andhika Suhendar, Cecep Yulianti, Oni Yustanti , Nirta Vera Zoniarti , Zoniarti