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All Journal JIPTEK : Jurnal Ilmiah Pendidikan Teknik dan Kejuruan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura YUME : Journal of Management JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Sistem Komputer dan Informatika (JSON) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Indonesian Journal of Digital Business Jurnal Locus Penelitian dan Pengabdian Jurnal Algoritma Jurnal Informatika dan Teknologi Pendidikan Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Pengabdian Nasional (JPN) Indonesia kawanad
Purwaamijaya, Btari Mariska
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Social Sciences Other

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IMPLEMENTASI MODEL UTAUT UNTUK MENGIDENTIFIKASI FAKTOR-FAKTOR YANG MEMENGARUHI PENERIMAAN CHATBOT META AI WHATSAPP Anargya, Layra Narda; Purwaamijaya, Btari Mariska; Nugraha, Muhammad Rizki
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 4 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i4.9337

Abstract

Perkembangan Generative Artificial Intelligence (GenAI) mendorong integrasi chatbot ke berbagai platform, termasuk WhatsApp melalui fitur chatbot Meta AI. Namun, tingkat penerimaan pengguna terhadap fitur ini masih lebih rendah dibandingkan chatbot lain seperti ChatGPT dan Gemini. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi penerimaan pengguna terhadap chatbot Meta AI WhatsApp dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT). Penelitian ini menggunakan metode kuantitatif melalui survei terhadap 270 pengguna aktif WhatsApp yang telah mencoba chatbot Meta AI, dengan analisis data menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa performance expectancy (p = 0,000), effort expectancy (p = 0,000), dan social influence (p = 0,000) berpengaruh positif signifikan terhadap behavioral intention, sedangkan facilitating conditions tidak berpengaruh signifikan (p = 0,949). Selain itu, behavioral intention berpengaruh positif signifikan terhadap use behavior (p = 0,000). Temuan ini menegaskan bahwa persepsi manfaat, kemudahan penggunaan, dan pengaruh sosial merupakan faktor utama dalam membentuk niat penggunaan, sementara dukungan teknis bukan lagi faktor penentu. Dengan demikian, peningkatan relevansi fitur dan pengalaman pengguna diperlukan agar persepsi positif terhadap chatbot Meta AI WhatsApp dapat berkembang menjadi perilaku penggunaan yang berkelanjutan.
Pengaruh SMMA Instagram @BataIndonesia terhadap Purchase Intention melalui Consumer Brand Engagement Khairi, Athallah; Nuryadin, Asep; Purwaamijaya, Btari Mariska
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.4893

Abstract

Di tengah persaingan industri alas kaki yang semakin kompetitif dan terdisrupsi oleh transformasi digital, merek legacy seperti Bata menghadapi tantangan besar untuk mempertahankan relevansi pasar melalui media sosial. Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh Social Media Marketing Activities (SMMA) terhadap Purchase Intention, dengan menempatkan Consumer Brand Engagement (CBE) sebagai variabel mediasi pada platform Instagram @BataIndonesia. Urgensi penelitian ini terletak pada kebutuhan untuk memahami bagaimana aktivitas pemasaran digital dapat dikonversi menjadi Purchase Intention, serta peran Consumer Brand Engagement dalam memperkuat hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data primer dikumpulkan melalui penyebaran kuesioner daring kepada 237 responden yang merupakan pengikut aktif atau pernah berinteraksi dengan akun Instagram Bata Indonesia. Teknik analisis data menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS 4.1.6 untuk menguji hipotesis dan efek mediasi. Hasil pengujian hipotesis menunjukkan bahwa implementasi SMMA oleh Bata Indonesia berpengaruh positif dan signifikan terhadap pembentukan CBE dan peningkatan Purchase Intention. Temuan kunci dari studi ini adalah peran Consumer Brand Engagement sebagai mediator yang bersifat parsial komplementer. Hal ini mengindikasikan bahwa meskipun SMMA mampu menstimulasi minat beli secara langsung secara dominan, kehadiran Consumer Brand Engagement tetap memberikan kontribusi signifikan dalam memperkuat pengaruh tersebut.   
Development of Green Building Evaluation for Capacity Building of Civil Engineering Students to Realize Sustainable Development Masri, Rina Marina; Purwaamijaya, Iskandar Muda; Widianingsih, Irma; Purwaamijaya, Btari Mariska
JIPTEK: Jurnal Ilmiah Pendidikan Teknik dan Kejuruan Vol 16, No 1 (2023): January
Publisher : Faculty of Teacher Training and Education Universitas Sebelas Maret Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jiptek.v16i1.67736

Abstract

The purpose of writing this article is to determine the level of Civil Engineering capacity in the development of green buildings to realize sustainable development. Civil engineering really considers advances in transportation technology, environmental changes such as climate, soil structure and natural disasters as well as the development of green buildings to realize sustainable development. Civil engineering is used to design and oversee the construction of infrastructure. However, the facts on the ground show that there are still many who think that the construction of green buildings is not the responsibility of civil engineering personnel but the responsibility of spatial planning personnel. Constraints from the unaccommodated green building by civil engineering personnel of UPI Bandung gave rise to the author's idea to conduct an evaluation of green building development to increase the capacity of Civil Engineering in realizing sustainable development. The activity method is descriptive activity through online and offline face-to-face activities, discussions, practicum, pre-test and post-test. The population is civil engineering students of FPTK UPI Bandung who are still active as students. The sampling technique was done randomly. The tools used are computer hardware and software, tests, questionnaires and observation sheets. Data The primary data taken is data from activity participants and secondary data in the form of satellite images of housing locations. The data analysis technique used is understanding analysis, participants' attitudes and skills as well as spatial analysis. Based on the results and discussion of the research, some research findings that can be concluded regarding the level of understanding of respondents in analyzing green building development to realize sustainable development are that the implementation of appropriate standard operating procedures to explain the analysis of green building evaluation development to realize sustainable development can increase the capacity of Civil Engineering.
Co-Authors Adam Hermawan Adi Prehanto Agasi, Muhamad Rafi Alkatili, Ali Akbar Amri, Teuku Khairul Anargya, Layra Narda Ar-Ridlo, Muhammad Dzikri Arafah, Namira Asep Nuryadin Az Zahra, Daffina Amalia Dzikri Ar Ridlo, Muhammad Fauziyah Darwis, Rattu Syahada Fitria, Nanda Anis Fitriati, Lisna Rahma Ghozi Irvani, Mohamad Fawaz Gika, Eline Nuha Nurrohmah Guntara, Rangga Gelar Haniva, Mohamad Rayhan Iskandar Muda Purwaamijaya Kashira, Frans Budi Khairi, Athallah Legasfino, Zahri Maesaroh, Syti Sarah Nazya, Alifia Fatimatun Nugraha, Muhammad Rizki Nugroho, Firna Shizuka Pratama, Donny Karunia Pratama, Rejas Ramadhan, Rafaeza Athhar Rina Marina Masri, Rina Marina Setiawan, Amelia Ananda Susanto, Fazry Rachman Utami, Mutiara Puteri Utami, Mutiara Putri Wahyudi, Rizka Widianingsih, Irma yogi prasetyo