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All Journal Jurnal Pertanian Agros Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Inisiasi Mestaka: Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Setiyani, Rahmawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Mestaka: Jurnal Pengabdian Kepada Masyarakat

 1 
Penyuluhan Pengembangan Potensi Agribisnis Dan Pariwisata Di Desa Plumbon Kecamatan Tawangmangu Kabupaten Karanganyar Setiyani, Rahmawati; Rahmawati, Esti Dwi; Rahmadhani, Istining
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.564

Abstract

Plumbon Village is one of the villages located in Tawangmangu District, Karanganyar Regency. Plumbon Village has a very strategic location and has the support for the development of the potential of the agribusiness and tourism sectors. The partner in this community service activity is Plumbon Village. The methods used in this community service are (1) identification of partner problems, (2) counseling on the development of agribusiness and tourism potential, (3) evaluation of activities. The problem faced by partners is that the potential in Plumbon Village has not been optimally utilized to improve community welfare. The purpose of this community service activity is to develop the potential of the agribusiness and tourism sectors in Plumbon Village. The development of the potential of the agribusiness and tourism sectors can be carried out with several strategies, including making tourism icons that have certain attraction such as educational tourism, utilizing social media account as a means of promotion, and making educational tourism posters. Based on the results of the implementation of community service, participants were enthusiastic in participating in the activity. It is hoped that this community service activity can provide new insights for partners and can have a positive impact on the progress of Plumbon Village and improve community welfare.
Penyuluhan Strategi Pemasaran Digital Agrowisata di Desa Tengklik Kecamatan Tawangmangu Kabupaten Karanganyar Setiyani, Rahmawati; Purwanto, Eko; Rahmadhani, Istining
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): April 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i2.630

Abstract

Tengklik Village is located in Tawangmangu District, Karanganyar Regency. Tengklik Village has a natural landscape in the form of highlands and cold temperatures so that it is suitable for rice fields, plantations and livestock. With this typology, Tengklik Village has the potential for community-based agrotourism. The partner in this community service activity is Tengklik Village. The methods used in this community service activity are (1) discussion of identifying problems faced by partner, (2) counseling on digital marketing strategies for Tengklik Village agrotourism, and (3) evaluation of the implementation of community service activity. Based on the results of the discussion on identifying problem faced by partner, namely the potential for Tengklik Village agrotourism is not been managed properly so that tourist visits are still low. The purpose of this community service activity is to conduct counseling on digital marketing strategies for Tengklik Village agrotourism. Digital marketing strategies for Tengklik Village agrotourism that can be applied include utilizing social media accounts, preparing content in the form of posters, photos, and videos related to agrotourism, and collaborating with influencers who can help promote agrotourism. The results of the evaluation of the community service activity showed that participants were enthusiastic in following each stage of the activity. The implementation of this community service activity is expected to provide new experiences for partner and increase insight that can support the progress of Tengklik Village and improve community welfare.
Co-Authors Alia Akhmad, Khabib Anggrasari, Herdiana Ani, Rindi Asfarida, Tiara Ayu Kumala Sari Diansari, Brillian Nur Edi Waluyo, Sugeng Eko Purwanto Fita Milasari, Ela Lestari, Retna Dewi Musthofa Wahyu Utomo, Mohammad Ali Novitaningrum, Restie Priyambodo, Dimas Purwani, Dian Septi Putra, Rajendra Agidya Rahmadhani, Istining Rahmawati, Esti Dwi Rahyunanto, Setyo Risma Gayatri, Rahajeng Sari, Devi Linda Sari, Intan Lukita Sepfrian, Bimoseno Sugeng Edi Waluyo, Sugeng Edi Sulistyo Dewi, Alya Syaroni, Muhammad