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All Journal The Indonesian Journal of Public Administration (IJPA) JMM (Jurnal Masyarakat Mandiri) JOURNAL OF GOVERNMENT (Kajian Manajemen Pemerintahan dan Otonomi Daerah) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Pengabdian kepada Masyarakat Nusantara TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT KAGANGA KOMUNIKA: Journal of Communication Science BEGAWE: Jurnal Pengabdian Masyarakat
Apriliyanti, Rizki
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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CLICKBAIT SEBAGAI STRATEGI FRAMING BERITA DALAM MEDIA DARING TRIBUNNEWS.COM irfani, M. Irfani; Apriliyanti, Rizki; Ali Wafa, Mohammad; Muhari
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6865

Abstract

This study aims to understand how the use of clickbait headlines in Tribunnews.com's news content influences the level of trust among Communication Science students at UNISKA MAB toward the information presented. The growing prevalence of clickbait in online media is seen as effective in attracting readers' attention but raises concerns regarding information accuracy, journalistic ethics, and public trust. This research employs a qualitative approach using a case study method, involving eight Communication Science students selected purposively as informants. Data were collected through observation, documentation, and in-depth interviews. The findings indicate that most students are aware of the presence of clickbait, particularly in entertainment and lifestyle sections. While catchy headlines are acknowledged to successfully capture attention, misleading content that does not match the headline tends to reduce credibility and foster distrust. The study reveals a difference in perception between students frequently exposed to clickbait and those who are not. The former group tends to be more skeptical yet tolerant, while the latter prioritizes content accuracy and integrity. The study recommends enhancing media literacy among students and encouraging onli ne media platforms to balance attractive headlines with factual and reliable content.   Keywords: Clickbait, Media Trust, Tribunnews.Com, Online Media
Co-Authors Ade Nur Atika Sari Adelia Winda Hapsari Akbar Hayat, Muzahid Amelia Puspita Ayuni, Risa Dwi Basrahil, Rahel Bulqiah, Hasanah Decky Kuncoro Dwi Ayuni, Risa Fathurrahman Fathurrahman Fathurrahman Gina Liliana Hayat, Muzahid Akbar irfani, M. Irfani Maulidina Saputri, Rika Mohammad Ali Wafa MUHARI Pangestu, Randi Yudha Rico Rico, Rico Riska Aulia Noor Sanusi Sya’rani, Ridwan Yudha Pangestu, Randy