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All Journal The Indonesian Journal of Public Administration (IJPA) JMM (Jurnal Masyarakat Mandiri) JOURNAL OF GOVERNMENT (Kajian Manajemen Pemerintahan dan Otonomi Daerah) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Pengabdian kepada Masyarakat Nusantara TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT KAGANGA KOMUNIKA: Journal of Communication Science BEGAWE: Jurnal Pengabdian Masyarakat
Apriliyanti, Rizki
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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CLICKBAIT SEBAGAI STRATEGI FRAMING BERITA DALAM MEDIA DARING TRIBUNNEWS.COM M. Irfani; Apriliyanti, Rizki; Ali Wafa, Mohammad; Muhari
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6865

Abstract

This study aims to understand how the use of clickbait headlines in Tribunnews.com's news content influences the level of trust among Communication Science students at UNISKA MAB toward the information presented. The growing prevalence of clickbait in online media is seen as effective in attracting readers' attention but raises concerns regarding information accuracy, journalistic ethics, and public trust. This research employs a qualitative approach using a case study method, involving eight Communication Science students selected purposively as informants. Data were collected through observation, documentation, and in-depth interviews. The findings indicate that most students are aware of the presence of clickbait, particularly in entertainment and lifestyle sections. While catchy headlines are acknowledged to successfully capture attention, misleading content that does not match the headline tends to reduce credibility and foster distrust. The study reveals a difference in perception between students frequently exposed to clickbait and those who are not. The former group tends to be more skeptical yet tolerant, while the latter prioritizes content accuracy and integrity. The study recommends enhancing media literacy among students and encouraging onli ne media platforms to balance attractive headlines with factual and reliable content.   Keywords: Clickbait, Media Trust, Tribunnews.Com, Online Media.                                                                              
Co-Authors Akbar Hayat, Muzahid Ali Wafa, Mohammad Atika Sari, Ade Nur Ayuni, Risa Dwi Basrahil, Rahel Bulqiah, Hasanah Dwi Ayuni, Risa Fathurrahman Fathurrahman Fathurrahman Hayat, Muzahid Akbar Kuncoro, Decky Liliana, Gina M. Irfani Maulidina Saputri, Rika MUHARI Noor, Riska Aulia Pangestu, Randi Yudha Puspita, Amelia Rico Rico, Rico Sanusi Sari, Ade Nur Atika Sya’rani, Ridwan Winda Hapsari, Adelia Yudha Pangestu, Randy