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All Journal Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam MASTER: Jurnal Manajemen Strategik Kewirausahaan Al Fiddhoh: Journal of Banking, Insurance, and Finance Jurnal Hukum Ekonomi Syariah : AICONOMIA Ruang Komunitas : Jurnal Pengabdian Masyarakat RANGGUK: Jurnal Pengabdian Kepada Masyarakat AICOS
Nilda, Elvi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : AICOS

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CUSTOMER PERCEPTION OF E-BANKING SERVICES AT PT. BANK RAKYAT INDONESIA Zulkifli, Ahmad; Yani, Ahmad; Nilda, Elvi
Asian Journal of Islamic Economic Studies Vol. 1 No. 1 (2024): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v1i01.3543

Abstract

E-Banking services are banking services that can facilitate customers in obtaining information and conducting various types of banking transactions using electronic equipment. Each customer has a different picture of E-Banking services. The purpose of this study is to determine public perceptions about BRI E-Banking services and factors that influence people to use BRI E-Banking services. Researchers used qualitative methods with data collection techniques with interviews with 20 informants, as well as with documentation. Data analysis techniques through three flows, namely, data reduction, display data, and conclusions. From the results of the study, it is known that the existence of the BRI E-Banking service has a positive impact on the community, this is seen from the number of people who say that this service provides convenience in transacting both transfers, checking balances, or other transactions. The factors that influence people to use E-Banking services are ease of transactions, according to community needs, paying loan instalments, and making cash deposits.
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS AT CAFÉ NOKA IN SUNGAI PENUH CITY Ditama, Rezki Agrisa; Azhar, Azhar; Nilda, Elvi; Syamsarina; Desiana; Mailindra, Wiyan
Asian Journal of Islamic Economic Studies Vol. 2 No. 2 (2025): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v2i2.6090

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions at Café Noka in Sungai Penuh City. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to Café Noka customers and analyzed using multiple linear regression techniques. The results show that brand image and product quality have a positive and significant impact on purchasing decisions. A strong brand image enhances customer trust, while good product quality contributes to customer satisfaction, ultimately encouraging purchasing decisions. The findings suggest that Café Noka should maintain and improve its brand image and product quality to increase customer loyalty and purchase interest.
Co-Authors Agrisa Ditama, Rezki ahmad yani Aldiansyah, Rizky Azhar Azhar Azhar Bustami Bustami Bustami Bustami, Alek Wissalam Bustami, Yuserizal Chaerul Shaleh, Chaerul Desiana Desiana Desiana, Desiana Ditama, Rezki Agrisa Eka Putra Endah Sri Wahyuni Harahap, Samsul Bahry Kartika, Vhyola Dewi Mahabbati, Suci Melani, Zahaqi Mu’arrif, Zul Ihsan Mursal Mursal Natasya, Widia Novianto, Wawan Pirdayanti, Yupi Ramadani, Dinda Fitria Rasidin, MHD Saridewi, Artika Sumanti, Eva Syamsarina Syamsarina, Syamsarina Syarif, Dafiar syukrawati, syukrawati Tiara, Tiara Wahyu, Wawan Devis Wiyan Mailindra, Wiyan Zulkifli, Ahmad