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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Akademik Pengabdian Masyarakat International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Mellasanti Ayuwardani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Akademik Pengabdian Masyarakat

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Penerapan Teknologi Pembuatan Vidio Dalam Upaya Pemulihan Ekonomi UMKM Makanan, Fashion, Mebel Kecamatan Suruh, Kabupaten Semarang Mellasanti ayuwardani; Bagus yunianto wibowo; Nanang adie setyawan; Vinda setya kartika; Hamsar suci amalia
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2024): Januari: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i1.880

Abstract

Technological developments also affect the development of the economic and business world. From the problems of MSMEs and previous community service experiences, the community service team provided assistance and application of marketing video-making technology to 5 members of MSMEs KPM PKH Graduasi, Suruh District, Semarang Regency. In this service, the community service team also provided several equipment and tools to support the making of good marketing videos. The MSMEs that the team chose are MSMEs that sell products that can be videoed with the help of the facilities that will be provided. The five MSMEs consist of MSMEs with culinary businesses (cakes and chips), clothing resellers and handicraft businesses (furniture). In the video-making training, they directly use the products owned by MSMEs.
Mengkomunikasi Visual Bisniskan UMKM dalam Menghadapi Persaingan Bisnis Online Mellasanti Ayuwardani; Azzam Alhafhizd; Mirza Dzaki Kamal; Rafi Willy Febrian; Setiawan Wibowo
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3949

Abstract

To remain competitive in the dynamic marketplace, Micro, Small, and Medium Enterprises (MSMEs) must prioritize product aesthetics and branding. A common challenge faced by many MSMEs is the lack of visually appealing products and a weak brand identity, particularly in terms of logos. A compelling and distinctive logo can effectively differentiate a brand from its competitors, cultivate customer trust, and enhance brand recall. The project partner, Roti Bakar Mas Royy, an MSME that leverages e-commerce platforms such as Gojek and Shopee Food, exemplifies these challenges. The business's visual communication issues stem from inadequate e-commerce visuals and the absence of a logo to serve as a corporate identity. To address these shortcomings, the community service team designed product visuals and a logo that align with the MSME's identity.
Co-Authors Ana Putri Nastiti Azzam Alhafhizd Bagus Yunianto Wibowo Erlangga Putra Wijaya Eva Purnamasari Hamsar Suci Amalia Irin Mirrah Luthfia Jumi Mirza Dzaki Kamal Muhammad Naufal Arif Nanang Adie Setyawan Rafi Willy Febrian Rara Ririn Budi Utaminingtyas Rif'ah Dwi Astuti Rifah Dwi Astuti Rustono Rustono - Sandi Supaya Setiawan Wibowo Sri Eka Sadriatwati Sri Wahyuni Vinda setya kartika