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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Economics and Business Journal Journal of Business Issues Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Administrasi Profesional Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Business Management and Islamic Banking AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nur Fadilah Ayu Sandira
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Keputusan Pembelian Produk Kecantikan di TikTok Shop: Peran Perceived Value, E-WOM, dan Perceived Ease of Use bagi Generasi Z Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Macenning, A. Reski Almaida dg; Sarah, Nulthazam; Nasir, Sri Astuti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.6462

Abstract

This study aims to analyze the influence of Perceived Value, E-WOM (Electronic Word of Mouth), and Perceived Ease of Use on purchasing decisions of beauty products on TikTok Shop, specifically among Generation Z in Makassar. Using a quantitative method with a descriptive approach and survey, data was collected through questionnaires from 105 respondents, TikTok users in Makassar who have purchased beauty products on the platform. The findings reveal that all three factors have a significant positive impact on purchasing decisions. High Perceived Value encourages purchases as consumers feel the product is worth the price. E-WOM, originating from recommendations by other users, enhances trust and purchase interest. Meanwhile, Perceived Ease of Use, which includes ease of transaction, contributes to consumer comfort while shopping. Overall, these three factors work together to create a positive shopping experience and influence purchasing decisions for beauty products on TikTok Shop.
The Job Resilience of Indonesian Migrant Workers in Taiwan in Terms of Motivation and Social Support Nasir, Sri Astuti; Iswardhani, Indri; Nulthazam, Sarah; Sandira, Nur Fadilah Ayu; rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9159

Abstract

Work Resilience of Indonesian Migrant Workers in Taiwan Based on Motivation and Social Support). Work resilience of Indonesian domestic migrant workers has become a significant issue in the dynamics of cross-border employment, particularly in Taiwan. This study aims to explore the interrelation between work motivation, social support, and work resilience in the lived experiences of Indonesian domestic migrant workers. A descriptive qualitative approach was employed through a single case study using in-depth online interviews with one informant who has worked in Taiwan for nearly six years. The primary data were supported by secondary sources, including scholarly journals and official reports.The findings reveal that work motivation—both intrinsic and developed through work experiences such as improved soft skills—serves as a key driver in building individual resilience. Social support from family, migrant communities, and employers provides emotional strength and practical resources that enhance the workers’ ability to cope with physical and psychological pressures. Moreover, positive relationships with employers and trust in carrying out responsibilities contribute to a sense of competence and self-confidence. Institutional support from the government through agencies such as BP2MI also underpins worker protection and resilience. This study concludes that the work resilience of migrant workers is shaped by the synergy between strong internal motivation and the presence of social support in various forms.
SEKOLAH PEMUDA: MENDORONG PERAN GENERASI MUDA DALAM INOVASI DAN KEWIRAUSAHAAN UNTUK EKONOMI DAERAH Ridhoh, M. Yunasri; Nasir, Sri Astuti; Iswardhani, Indri; Sarah, Nulthazam; Sandira, Nur Fadilah Ayu
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1610

Abstract

The community service program entitled Youth School: Encouraging the Role of Young Generation in Innovation and Entrepreneurship for Regional Economy was carried out to promote the contribution of youth in strengthening local economic development based on regional potential. This activity aimed to shape youth with strong character, innovation capability, and social vision, particularly in the context of entrepreneurship development. The program was conducted using a participatory-educative approach, emphasizing active involvement of participants in learning sessions, discussions, and critical reflection. It involved youth and university students across Makassar. The results of the program indicated an increased understanding among participants regarding local entrepreneurship issues, digital literacy, and demographic bonus opportunities. Furthermore, participants were able to formulate applicable and contextual action plans, such as establishing digital-based youth business communities, marketing local products, and initiating basic management training. This program proves that with proper educational support and facilitation, youth can become key actors in advancing innovation-based local economic development.
TALK SHOW EDUKATIF PARTISIPATIF: MENINGKATKAN LITERASI HAK PRIVASI DAN ETIKA PUBLIKASI DI MEDIA SOSIAL BAGI MAHASISWA Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Ridhoh, M. Yunasri; Iswardhani, Indri; Nasir, Sri Astuti
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1613

Abstract

This community service activity aims to improve students’ understanding of privacy rights and ethical publication on social media. The method used was a participatory educational approach through an interactive talk show conducted as part of Edufair 2024 at Universitas Negeri Makassar. Students were actively engaged in open discussions addressing digital ethics and privacy protection. The results indicate an increased awareness among participants to use social media more wisely and responsibly. They began to consider ethical aspects before sharing content and understood the potential legal consequences of privacy violations. This activity contributed positively to shaping students’ critical attitudes toward digital content and encouraged the application of ethics in their daily online behavior.
Sailing Beyond The Gate: Marketing Strategy And Positioning Of Marinor Cafe In A Campus-Bounded Market Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Nasir, Sri Astuti; Iswardhani, Indri
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.442

Abstract

This study aims to analyze the marketing and positioning strategies implemented by Marinor Café in attracting consumers outside the Makassar Maritime Polytechnic (PIP) student environment. Marinor Café is a seafaring-themed culinary business unit located within the PIP Makassar campus area and has been operating since 2020. This study used a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that Marinor Café's marketing strategy still focuses on product aspects, prices, and interior design, while digital promotion aspects have not been optimally utilized. In addition, the café's positioning is not strong among off-campus consumers due to access barriers and minimal promotion. A SWOT analysis identified that although the café has advantages in thematic concepts and comfortable atmosphere, location barriers and lack of digital exposure are the main challenges. This study concludes that digital promotion optimization, market expansion, and positioning strengthening are needed so that Marinor Café can reach consumers more widely and sustainably.
Sportstagram & Tiktok Athletic: FOMO Dan Lifestyle Digital Terhadap Self-Representation Melalui Aktivitas Olahraga Di Media Sosial Sandira, Nur Fadilah Ayu; Sachrir, Muh. Irshan; Sarah, Nulthazam; Arifin Bando, Ushwa Dwi Masrurah
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.452

Abstract

Social media has changed the way individuals construct self-image, particularly through posts about physical activities such as exercise. This study aims to analyze the influence of Fear of Missing Out (FOMO) and lifestyle on self-representation on social media, with exercise activity as a mediating variable. This study used a quantitative, explanatory approach and involved 200 respondents from Generation Z and millennials who actively share exercise activities on Instagram and TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that FOMO has no direct influence on self-representation, but does have an indirect influence through exercise activity. Conversely, lifestyle has both direct and indirect effects on self-representation. Exercise activity proved to be a significant mediator in shaping digital self-image. These findings confirm that self-representation on social media is not only driven by social pressures such as FOMO, but also by engagement in meaningful, real-life activities. This research contributes to the study of digital consumer behavior, as well as practical implications for lifestyle and community-based marketing strategies.
The Effect of Discounts, Online Customer Ratings, and Online Customer Reviews on Consumer Purchase Intention in The Shopee Marketplace Sumiati; Irwan, Andi Muhammad; Sandira, Nur Fadilah Ayu; Rostina
Journal of Economics and Management Technologies Vol. 1 No. 1 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i1.5

Abstract

Objectives – This study aims to examine and analyze the influence of discounts on consumer purchase intention, The influence of online customer ratings on consumer purchase intention, The influence of online customer reviews on consumer purchase intention, and The simultaneous influence of discounts, online customer ratings, and online customer reviews on consumer purchase intention on the Shopee marketplace. Methods/Approach – The sampling technique used in this study is probability sampling, specifically through the purposive sampling method. The Results - discounts (X1) have a positive and significant effect on buying interest (Y), online customer ratings (X2) have a positive and significant effect on buying interest (Y), online customer reviews (X3) have a positive and significant effect on buying interest (Y), and discounts, online customer ratings, online customer reviews simultaneously have a significant effect on purchasing interest.
STRES KERJA DAN MOTIVASI KERJA PENGARUHNYA TERHADAP KINERJA KARYAWAN BANK SYARIAH MANDIRI DI KOTA MAKASSAR Sahabuddin, Romansyah; Alim Rahmat, Muhammad Rijal; Ayu Sandira, Nur Fadilah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.800

Abstract

This study aims to determine the effect of work stress, work motivation, and the effect of both simultaneously on the performance of Bank Syariah Mandiri employees in Makassar City. This research was conducted at the Bank Syariah Mandiri Office in Makassar City with a research unit of permanent employees aged 20-40 years with a minimum work period of 1 year and a high school educational background and a maximum of Master degree (S2). The total population is 409 employees spread across 8 branch offices and sub-branches. The method chosen to determine the sample is purposive sampling and proportional sampling method and the results obtained are 202 samples. Furthermore, data collection was carried out using questionnaire, observation, and interview methods. The research hypothesis was tested through multiple regression analysis using the SPSS program. The research shows that work stress and work motivation have a significant influence on the performance of Bank Syariah Mandiri employees in Makassar City. Unmanaged work stress can reduce productivity, loyalty, and increase employee turnover, while good work motivation tends to improve performance.
Dampak COVID-19 pada Profitabilitas Bank Buku 4: Sebuah Studi Komparatif Iswardhani, Indri; Sarah, Nulthazam; Nasir, Sri Astuti; Macenning, A. Reski Almaida Dg; Sandira, Nur Fadilah Ayu
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 1 (2025): Februari
Publisher : Departement of Accounting Science Faculty of Economics and Business Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69679/jian.v4i1.6507

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan profitabilitas antara bank BUMN dan bank swasta dalam kategori Buku 4 selama periode 2018-2023, dengan menyoroti dampak pandemi COVID-19 terhadap kinerja keuangan mereka. Objek penelitian meliputi tiga bank BUMN, yaitu Bank Mandiri, Bank Rakyat Indonesia (BRI), dan Bank Negara Indonesia (BNI), serta tiga bank swasta, yakni Bank Central Asia (BCA), Panin Bank, dan Bank Danamon. Kinerja keuangan dianalisis menggunakan indikator profitabilitas utama, seperti ROA (Return on Assets), ROE (Return on Equity), dan NIM (Net Interest Margin). Metode penelitian mencakup analisis data secara deskriptif untuk menggambarkan tren rasio keuangan, serta analisis komparatif menggunakan Independent T-Test untuk mengevaluasi perbedaan pertumbuhan rasioprofitabilitas antara Bank BUMN dan Bank Swasta. Hasil penelitian menunjukkan bahwa pandemi COVID-19 memberikan dampak signifikan terhadap profitabilitas seluruh bank pada tahun 2020. Namun, baik bank BUMN maupun swasta mampu menunjukkan tingkat ketahananyang seimbang dalam menghadapi tantangan tersebut.
Diversifikasi Produk Jagung sebagai Upaya Peningkatan Nilai Tambah di Desa Tarowang Jeneponto Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2025:PROSIDING EDISI 6
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak – Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan nilai tambah ekonomi petani jagung melalui sosialisasi inovasi produk olahan berbasis jagung di Desa Tarowang, Kabupaten Jeneponto. Kegiatan dilaksanakan pada 21 Juni 2025 secara terpadu di Balai Desa Tarowang, melibatkan 50 peserta yang terdiri atas petani, ibu rumah tangga, dan pemuda karang taruna. Metode pelaksanaan mencakup sosialisasi interaktif, demonstrasi pengolahan produk, dan diskusi partisipatif yang berfokus pada pemanfaatan seluruh bagian jagung, meliputi biji, rambut, dan tongkol, menjadi produk bernilai ekonomi seperti teh rambut jagung, sirup jagung, dan teh jagung panggang. Hasil kegiatan menunjukkan peningkatan pengetahuan dan kesadaran peserta terhadap diversifikasi produk olahan serta potensi pengembangan usaha mikro berbasis pertanian lokal. Kegiatan ini memberikan kontribusi nyata terhadap penguatan kapasitas masyarakat dalam pengolahan hasil pertanian secara berkelanjutan dan mendorong terciptanya model pemberdayaan desa berbasis agribisnis lokal. Rekomendasi tindak lanjut mencakup pelatihan lanjutan dan pendampingan kewirausahaan untuk memastikan keberlanjutan program di tingkat rumah tangga.Kata kunci: jagung, inovasi produk, sosialisasi, nilai tambah, pemberdayaan masyarakat
Co-Authors Achmad Ridha Ade Vidya Eryanti K Agus Syam Alim Rahmat, Muhammad Rijal Andi Rinda Oktariani Anwar Anwar Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Dwiyanti Dwiyanti Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Indri Iswardhani Irwan, Andi Muhammad Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi M. Ihsan Said Ahmad M. Yunasri Ridhoh Mahesh Luthia Marsena Limbong Muh Irshan Sachrir Muh Rijal Shafar Muh. Irshan Sachrir Muh. Irshan Sachrir Muh. Irshan Sachrir MUHAMMAD DINAR Muhammad Rijal Alim Rahmat Muhammad Rijal Alim Rahmat MUSTARI Nulthazam Sarah Nulthazam Sarah Romansyah Sahabuddin Romansyah Sahabuddin Rostina Rostina Rostina Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Sri Astuti Nasir Sumiati Ulul Azmi Mustari Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski