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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Action Research Literate (ARL) Jurnal Manajemen USNI Indonesian Research Journal on Education Eastasouth Journal of Effective Community Services West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies
Saleh, Mohamad Zein
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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The Influence of Social Media Marketing, Influencer Endorsement, and Content Personalization on Buying Intention among Generation Z Consumers in Indonesia Saleh, Mohamad Zein; Iskandar, Yusuf
Indonesian Research Journal on Education Vol. 5 No. 4 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i4.2762

Abstract

This study analyzes the influence of social media marketing, influencer endorsement, and content customization on purchasing intention among Generation Z consumers in Indonesia. Based on a quantitative approach with 150 respondents, the study applies a Likert scale (1-5) and data analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results indicate that all three variables significantly impact buying intention, with influencer endorsement impacting most, followed by content personalization and social media marketing. The model explains 65% of the variance in buying intention, indicating its high explanatory power. This research adds to our understanding of the marketing strategies that effectively influence Generation Z's purchasing habits and offers real-world implications for business organizations seeking to maximize their internet marketing campaigns.
Promotion, Price and Service Quality for Consumers to Making Purchase Decisions Saleh, Mohamad Zein; Setiorini, Amanda
Action Research Literate Vol. 7 No. 10 (2023): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v7i10.195

Abstract

This literature study of promotions, prices and service quality for consumers in making purchasing decisions was carried out scientifically within the scope of marketing management to develop a research hypothesis whether there is an influence of price on purchasing decisions, an influence of promotions on purchasing decisions and an influence of service quality on purchasing decisions. The method used in this research is a qualitative method through literature review. The results of this study are that promotions can influence consumers to make purchasing decisions, prices influence consumers to make purchasing decisions and service quality can influence consumers to make purchasing decisions.
Peningkatan Pemahaman Legalitas Dan Bidang Usaha Koperasi Bagi Warga RT04/RW03 Kelurahan Sawah Baru Windarko, Windarko; Iskandar, Yusuf; Zulkifli, Zulkifli; Saleh, Mohamad Zein; Prasetio, Teguh; Lastro, Djano; Febriyantoro , Mohammad Trio; Dewi, Cynthia Sari; Mala, Chajar Matari Fath; Felicia, Felicia; Alam, Hanifah Pagar; Mulida, Neta; Octavia, Mutiara Yasmin
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.469

Abstract

Isu utama dalam program Pengabdian kepada Masyarakat (PKM) ini adalah terbatasnya pemahaman warga RT04/RW03 Kelurahan Sawah Baru terkait legalitas pendirian koperasi, pengelolaan kelembagaan, serta penentuan bidang usaha koperatif yang relevan dengan kebutuhan komunitas. Walaupun minat masyarakat untuk membentuk koperasi cukup tinggi, rendahnya literasi hukum dan manajerial serta ketiadaan pendampingan sebelumnya membuat upaya tersebut belum dapat terlaksana secara optimal. Kegiatan ini bertujuan memperluas pemahaman warga mengenai landasan hukum perkoperasian, prinsip-prinsip koperasi, proses pengesahan badan hukum, serta pengelolaan keuangan koperasi secara transparan. Metode yang digunakan mencakup penyuluhan partisipatif, diskusi kelompok, analisis studi kasus, dan simulasi rapat pendirian koperasi untuk memberikan pengalaman praktis kepada peserta. Hasil kegiatan menunjukkan peningkatan yang berarti dalam pemahaman warga mengenai tahapan pendirian koperasi, penyusunan AD/ART, pembentukan struktur organisasi, serta konsep dasar manajemen keuangan koperasi. Kegiatan ini juga menghasilkan luaran berupa materi pelatihan yang lengkap, dokumentasi program, laporan akhir, serta munculnya komitmen awal warga untuk melanjutkan pembentukan koperasi simpan pinjam dan konsumsi. Secara keseluruhan, PKM ini berhasil memperkuat kapasitas kelembagaan masyarakat dan mendorong tumbuhnya kemandirian ekonomi berbasis gotong royong.
Co-Authors Alam, Hanifah Pagar Alvionita Amanda Setiorini Cynthia Sari Dewi Febriyantoro , Mohammad Trio Felicia Felicia Gani, Fauzan Putra Iskandar, Syafna Hanifa Januar , Salsabila Kunti Januar, Salsabila Kunti Juanita, Rekha Lastro, Djano Mala, Chajar Matari Fath Mohamad Trio Febriyantoro Mulida, Neta Nampira, Ardi Azhar NurSyifa , Putri Nursyifa, Putri Octavia, Mutiara Yasmin Pramesuari, Sherina Andhine Ratmawati, Eliana Rifkha, Mutiara Aulia Sabina, Nafiza Kayla Sabrina, Afiifah Nur Sayyidan , Radya Maysar Sumardi, Rizqi Angelika Syafira Mawada Tanjung Tanjung, Syafira Mawada Teguh Prasetio Wahyuningjati, Tri Windarko Windarko Yusuf Iskandar Zulkifli Zulkifli