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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Information Systems Engineering and Business Intelligence Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan TIJAB (The International Journal of Applied Business) RJABM (Research Journal of Accounting and Business Management) Journal of Education and Teaching Learning Jurnal Strategi dan Bisnis Abdimas Mandalika Comdent: Communication Student Journal Engagement: Jurnal Pengabdian Kepada Masyarakat AL-DALIL: Jurnal Ilmu Sosial, Politik, dan Hukum
Fadilla, Sarah
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Identifying Critical Success Factors For Social Media Marketing Adoption in Micro and Small Culinary Businesses Nurqamarani , Adisthy; Priyanto, Agus; Fadilla, Sarah
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.675

Abstract

Background: With the culinary sector undergoing transformative shifts propelled by technological advancements and the ubiquity of social media, understanding the critical success factors for social media marketing becomes imperative for micro and small businesses. Purpose: This study aims to identify and explore critical success factors for social media marketing adoption in micro and small culinary businesses. Design/methodology/approach: Employing a qualitative approach, the research selected a purposive sample of six Indonesian owners of micro and small culinary businesses, playing pivotal roles in shaping business decisions. Semi-structured interviews conducted via telephone and Zoom Meetings formed the basis for data collection with owners and co-owners of micro and small businesses in the culinary Industry in West Java and East Borneo, Indonesia. The data collection focuses on the critical success factors of social media marketing. Interviews were transcribed and thematically analyzed using a narrative approach.Findings/Result: Five thematic outcomes were noted regarding the critical success factors of social media marketing: interaction, trendiness, persistency, curiosity, and entrepreneurial mindset. The study identifies the "entrepreneurial mindset" as a critical success factor, echoed by five out of six informants. Conclusion: Critical factors that contribute to the success of adopting social media marketing for micro and small businesses integrate the entrepreneurial traits of the owners and managers and the effective utilization of social media marketing strategies. Originality/value (State of the art): This study explores in depth the significance of the combination of entrepreneurial traits and effective utilization of social media marketing strategies which remain underexplored in the social media marketing study, particularly in micro and small businesses. Keywords: culinary industry, micro and small business, social media, critical success factors, narrative approach
Meningkatkan Literasi Keuangan Pada Generasi Z Di SMKN 57 Jakarta Rahmawati, Dwi; Fadilla, Sarah; Thaha, Abdurrahman Rahim; Santosa, Agus; Kuncoro, Setyo; Priyanto, Agus; Juliana, Ari; Nurqamarani, Adisthy Shabrina
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.38750

Abstract

Sekolah Menengah Kejuruan (SMK) memainkan peran penting dalam mempersiapkan tenaga kerja yang siap menghadapi dunia kerja dan bisnis. Agar lulusan SMK memiliki kualitas yang baik, baik dari segi pengetahuan, keterampilan, dan keahlian, dalam hard skill maupun soft skill, perlu dikembangkan kompetensi literasi keuangan dan literasi digital. Siswa SMK yang merupakan Generasi Z harus memahami perkembangan teknologi dan keuangan, serta bagaimana menggunakannya untuk kepentingan pribadi dan masyarakat. Tantangan yang dihadapi SMKN 57 Jakarta adalah kurangnya pelatihan terkait literasi keuangan dan digital bagi siswa. Pelaksanaan Program Pengabdian Masyarakat diharapkan dapat membantu meningkatkan kapasitas siswa SMKN 57 Jakarta dalam hal literasi keuangan. Program ini dilaksanakan dengan menyediakan materi tentang literasi keuangan yang juga dilengkapi dengan buku saku berisi materi terkait untuk siswa setingkat SMK. Dari pelatihan yang telah dilakukan, ditemukan bahwa 94% siswa memahami bahwa inflasi dapat meningkatkan biaya hidup, dan 88% familiar dengan prinsip "risiko tinggi, imbal hasil tinggi" dalam investasi. Terkait investasi, hasil kuesioner menunjukkan bahwa 74% mahasiswa memiliki pemahaman dasar tentang pasar modal, sedangkan 26% telah mulai berinvestasi.
Co-Authors Abdul Rahman Abdurrahman Rahim Thaha AGUS PRIYANTO Agus Santosa Agus Setiaman Cherly Kemala Ulfa Djoko Poernomo DWI RAHMAWATI Fachry Abda El Rahman Fahrizal, Achmad Rizky Haris, Muaz Al Juliana, Ari Kismiyati El Karimah Kuncoro, Setyo Martiniasih, Ni Luh Mastika, I Ketut Nina Fauziah Nur Fauziah Nurqamarani , Adisthy Syarif Fadillah