Article Per Year (5 Year)
p-Index From 2021 - 2026
3.098
P-Index
This Author published in this journals
All Journal Akubis: Jurnal Akuntansi dan Bisnis EKONOMIKA45 Gemilang: Jurnal Manajemen dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Paradoks : Jurnal Ilmu Ekonomi Trending: Jurnal Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Sitti Hasbiah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
The Effect of Product Quality, Brand Image, and Promotion on Sportwatch Purchase Intention Among Millennials Ilma Wulansari Hasdiansa; Sitti Hasbiah
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.472

Abstract

The development of wearable technology such as sportwatches has driven an increase in purchasing interest, especially among millennials. This study aims to analyze the effect of product quality, brand image, and promotion on the purchase intention of sportwatches in the millennial consumer segment in Indonesia. This study uses a quantitative approach with an associative method. The sample consisted of 100 millennial respondents who were selected purposively, with an instrument in the form of a Likert scale closed questionnaire. Data were analyzed using multiple linear regression, F test, t test, and coefficient of determination. The results of the analysis show that the three independent variables, both simultaneously and partially, have a significant effect on the purchase intention of sportwatches. The product quality variable is the dominant factor in influencing purchase intention, followed by brand image and promotion. The coefficient of determination (Adjusted R Square) of 66.3% indicates that the combination of the three variables is able to explain most of the variation in consumer purchase intention. These findings provide strategic implications for manufacturers in designing a more adaptive marketing approach to millennial preferences that prioritize quality, brand reputation, and digital promotional interactions.
Pelatihan Pemanfaatan Potensi Desa Melalui Penguatan Kapasitas BUMDes Untuk Meningkatkan Nilai Tambah Produk Pertanian di Desa Sokkolia Andi Muhammad Irfan; Sitti Hasbiah; Akmal Hidayat; Muhammad Rakib; Alda Hikmah Rhamadani Juyot Limpo
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 2: January 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v1i2.20244

Abstract

Pengolahan produk pertanian dapat mendorong pengelolaan dan peningkatan kapasitas BUMDes sebagai produk yang dijadikan salah satu alternatif pemanfaatan potensi lokal dalam peningkatan BUMDes. Hal ini juga dapat meningkatkan penanganan Kesehatan dan ketahanan ekonomi dan pangan keluarga. Pelatihan diharapkan adanya peningkatan kapasitas BUMDes serta meningkatnya tarafhidup masyarakat. Penguatan ekonomi masyarakat melalui penggalian potensi Desa. Target yang dihasilkan produk pertanian warga Desa Sokkolia. Tujuan dari PKM menghasilkan peningkatan kapasitas BUMDes, peningkatan pengetahuan pembuatan produk pertanian dan berbagai luaran laiannya dan peningkatan kerjasama UKAW dan mitra. Metode yang digunakan: penyuluhan dan penyadaran dan manajemen Bumdes, pengelolaan produk, rancangan produk (pengemasan), pemasaran dan pendampingan berkelanjutan. Hasilnya dari kegiatan ini adalah adanya kesadaran dari para aparat Desa dalam hal ini pengurus BumDes untuk memajukan pengurusan dan pengelolaan BumDes yang sudah terbentuk namun tidak berjalan dengan baik. Adanya juga peningkatan pemahaman dan pengetahuan serta keterampilan dalam pengelolaan abon pepaya dan kripik bagi ibu-ibu di Desa Sokkolia maupun pengurus BumDes untuk meningkatkan pengelolaan BumDes.
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Sitti Hasbiah; Nurul Fadilah Aswar; Isma Azis Riu; Deddy Ibrahim Rauf
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2472

Abstract

Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Faculty of Economics and Business, Universitas Negeri Makassar. Pre-test and post-test evaluations were conducted to assess participants’ knowledge improvement. The students’ average score increased, indicating significant improvement. Majority of participants began applying personal branding strategies on their social media accounts. The activity effectively enhanced students’ awareness and ability to build professional online identities.
Evaluasi Dampak Keberadaan Juru Parkir Liar terhadap Perilaku Konsumen Generasi Z di Depan Usaha Mikro di Kecamatan Rappocini Muhammad Fadel Dinero; M. Ikhwan Maulana Haeruddin; M. Ilham Wardhana Haeruddin; Sitti Hasbiah; Ilma Wulansari Hasdiansa
Akubis : Jurnal Akuntansi dan Bisnis Vol. 10 No. 2 (2025): Akubis : Jurnal Akuntansi dan Bisnis
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/akubis.v10i2.100

Abstract

This research objective is to further evaluate how the presence of illegal parking attendants affects consumer behavior, particularly Generation Z, in deciding to visit and transact at MSMEs in Makassar City. This study aims to analyze Generation Z's perception of the presence of illegal parking attendants around micro-enterprises in Rappocini District, Makassar City, and its impact on consumer behavior. This research uses a qualitative approach with in-depth interviews of 15 Generation Z informants who are consumers of micro-enterprises in the area. The research findings indicate that the majority of informants feel uncomfortable with the presence of illegal parking attendants due to what they perceive as forced fees, a lack of vehicle security guaranties, and additional burdensome costs. This condition affects the shopping experience and makes some consumers reluctant to return to certain business locations. However, some informants stated that the presence of illegal parking attendants did not significantly influence their decisions due to factors such as location proximity, habit, and relatively affordable rates.
Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa Ilma Wulansari Hasdiansa; Sitti Hasbiah; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Ahmad Farhan
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i2.3216

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business actors as participants. The methods used included socialization, training, and participatory-based mentoring, which began with a pre-test to measure the participants’ initial level of understanding. The materials provided covered product packaging design, label or logo creation, and the use of social media and marketplaces in digital marketing. The results showed an improvement in participants’ knowledge and skills in designing more attractive product packaging and utilizing digital platforms as marketing tools. Participants also began to understand the importance of branding and marketing strategies in increasing product competitiveness. Overall, this activity had a positive impact on improving the capacity of MSME actors in terms of knowledge, skills, and attitudes in managing their businesses. This activity is expected to be an initial step in encouraging MSME actors to be more adaptive to technological developments and able to compete in a broader market.
Pengaruh Sektor Pariwisata terhadap Produk Domestik Regional Bruto pada Kabupaten dengan Kunjungan Wisata Tertinggi di Kabupaten Bulukumba Sitti Hasbiah
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 4 No. 2 (2026): Juni:SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v4i2.2305

Abstract

This study aims to analyze the potential and development of tourist destinations in Bulukumba Regency, one of the regions with leading tourist attractions in South Sulawesi Province. Bulukumba Regency is known for its diverse tourism potential, ranging from marine tourism, natural tourism, cultural tourism, to historical tourism, which can be a source of driving regional economic growth. Tourist destinations such as Tanjung Bira Beach, the Pinisi shipbuilding area, and various local cultural attractions demonstrate Bulukumba's comparative advantage in the tourism sector. This study focuses on identifying tourist attractions, the availability of supporting facilities, accessibility, promotion, and the role of the community in developing tourist destinations. Tourism development in Bulukumba Regency is not only directed at increasing the number of tourist visits, but also to strengthen the local economy, open business opportunities, create jobs, and maintain cultural and environmental sustainability. Therefore, tourism destination management needs to be carried out in a planned, sustainable manner, and based on local potential. The results of the study indicate that Bulukumba Regency's tourist destinations have significant potential to be developed as leading tourist destinations. However, such development still requires support in terms of infrastructure, service quality, digital promotion, cleanliness of tourist areas, and active involvement of the community and local government. With proper management, the tourism sector in Bulukumba Regency can become an important pillar in driving regional economic development and improving community welfare.
Co-Authors Ahmad Farhan Akmal Hidayat Alda Hikmah Rhamadani Juyot Limpo Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Annisa Paramaswary Aslam Basri Bado Deddy Ibrahim Rauf Deswalantri Fauziah Umar, Fauziah Hajar Dewantara Ilma Wulansari Hasdiansa Isma Azis Riu M. Ikhwan Maulana Haeruddin Muhammad Fadel Dinero Muhammad Muhajirin Chinsa Muhammad Rakib Nurman Nurman Nurul Fadilah Aswar Pratiwi, Ika Wahyu Rahmiani Rahmiani Raudhatul S. Firzanah Riyanti, Apriani Syukur Syukur Winria Putri Intia