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All Journal Akubis: Jurnal Akuntansi dan Bisnis Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Gemilang: Jurnal Manajemen dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Paradoks : Jurnal Ilmu Ekonomi Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Trending: Jurnal Manajemen dan Ekonomi Pinisi Journal of Entrepreneurship Review Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Sipakatau Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Sitti Hasbiah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Product Quality, Brand Image, and Promotion on Sportwatch Purchase Intention Among Millennials Ilma Wulansari Hasdiansa; Sitti Hasbiah
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.472

Abstract

The development of wearable technology such as sportwatches has driven an increase in purchasing interest, especially among millennials. This study aims to analyze the effect of product quality, brand image, and promotion on the purchase intention of sportwatches in the millennial consumer segment in Indonesia. This study uses a quantitative approach with an associative method. The sample consisted of 100 millennial respondents who were selected purposively, with an instrument in the form of a Likert scale closed questionnaire. Data were analyzed using multiple linear regression, F test, t test, and coefficient of determination. The results of the analysis show that the three independent variables, both simultaneously and partially, have a significant effect on the purchase intention of sportwatches. The product quality variable is the dominant factor in influencing purchase intention, followed by brand image and promotion. The coefficient of determination (Adjusted R Square) of 66.3% indicates that the combination of the three variables is able to explain most of the variation in consumer purchase intention. These findings provide strategic implications for manufacturers in designing a more adaptive marketing approach to millennial preferences that prioritize quality, brand reputation, and digital promotional interactions.
Pelatihan Pemanfaatan Potensi Desa Melalui Penguatan Kapasitas BUMDes Untuk Meningkatkan Nilai Tambah Produk Pertanian di Desa Sokkolia Andi Muhammad Irfan; Sitti Hasbiah; Akmal Hidayat; Muhammad Rakib; Alda Hikmah Rhamadani Juyot Limpo
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 2: January 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v1i2.20244

Abstract

Pengolahan produk pertanian dapat mendorong pengelolaan dan peningkatan kapasitas BUMDes sebagai produk yang dijadikan salah satu alternatif pemanfaatan potensi lokal dalam peningkatan BUMDes. Hal ini juga dapat meningkatkan penanganan Kesehatan dan ketahanan ekonomi dan pangan keluarga. Pelatihan diharapkan adanya peningkatan kapasitas BUMDes serta meningkatnya tarafhidup masyarakat. Penguatan ekonomi masyarakat melalui penggalian potensi Desa. Target yang dihasilkan produk pertanian warga Desa Sokkolia. Tujuan dari PKM menghasilkan peningkatan kapasitas BUMDes, peningkatan pengetahuan pembuatan produk pertanian dan berbagai luaran laiannya dan peningkatan kerjasama UKAW dan mitra. Metode yang digunakan: penyuluhan dan penyadaran dan manajemen Bumdes, pengelolaan produk, rancangan produk (pengemasan), pemasaran dan pendampingan berkelanjutan. Hasilnya dari kegiatan ini adalah adanya kesadaran dari para aparat Desa dalam hal ini pengurus BumDes untuk memajukan pengurusan dan pengelolaan BumDes yang sudah terbentuk namun tidak berjalan dengan baik. Adanya juga peningkatan pemahaman dan pengetahuan serta keterampilan dalam pengelolaan abon pepaya dan kripik bagi ibu-ibu di Desa Sokkolia maupun pengurus BumDes untuk meningkatkan pengelolaan BumDes.
Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Purnomo, Hery; Arifiansyah, Rully; Sudirman, Nur Andini; Hasdiansa, Ilma Wulansari; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i1.1444

Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Sitti Hasbiah; Nurul Fadilah Aswar; Isma Azis Riu; Deddy Ibrahim Rauf
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2472

Abstract

Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Faculty of Economics and Business, Universitas Negeri Makassar. Pre-test and post-test evaluations were conducted to assess participants’ knowledge improvement. The students’ average score increased, indicating significant improvement. Majority of participants began applying personal branding strategies on their social media accounts. The activity effectively enhanced students’ awareness and ability to build professional online identities.
Evaluasi Dampak Keberadaan Juru Parkir Liar terhadap Perilaku Konsumen Generasi Z di Depan Usaha Mikro di Kecamatan Rappocini Muhammad Fadel Dinero; M. Ikhwan Maulana Haeruddin; M. Ilham Wardhana Haeruddin; Sitti Hasbiah; Ilma Wulansari Hasdiansa
Akubis : Jurnal Akuntansi dan Bisnis Vol. 10 No. 2 (2025): Akubis : Jurnal Akuntansi dan Bisnis
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/akubis.v10i2.100

Abstract

This research objective is to further evaluate how the presence of illegal parking attendants affects consumer behavior, particularly Generation Z, in deciding to visit and transact at MSMEs in Makassar City. This study aims to analyze Generation Z's perception of the presence of illegal parking attendants around micro-enterprises in Rappocini District, Makassar City, and its impact on consumer behavior. This research uses a qualitative approach with in-depth interviews of 15 Generation Z informants who are consumers of micro-enterprises in the area. The research findings indicate that the majority of informants feel uncomfortable with the presence of illegal parking attendants due to what they perceive as forced fees, a lack of vehicle security guaranties, and additional burdensome costs. This condition affects the shopping experience and makes some consumers reluctant to return to certain business locations. However, some informants stated that the presence of illegal parking attendants did not significantly influence their decisions due to factors such as location proximity, habit, and relatively affordable rates.
Co-Authors Akmal Hidayat Alda Hikmah Rhamadani Juyot Limpo Alya Olivia Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Syahriana Asdar Annisa Paramaswary Aslam Arifiansyah, Rully Basri Bado Deddy Ibrahim Rauf Deswalantri Fauziah Umar, Fauziah Hajar Dewantara Hery Purnomo Ilma Wulansari Hasdiansa Isma Azis Riu M. Ikhwan Maulana Haeruddin Muh. Galang Nusantara Muhammad Alief Nur Hidayah Rani Muhammad Fadel Dinero Muhammad Muhajirin Chinsa Muhammad Rakib Mulyadi AR Nur Andini Sudirman Nurman Nurman Nurul Fadilah Aswar Pratiwi, Ika Wahyu Rahmiani Rahmiani Raudhatul S. Firzanah Riyanti, Apriani Syukur Syukur Winria Putri Intia